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Video Category: Day 1

You are here: Home » 2016 London Summit » Day 1

Summit Opening Remarks

The numbers game! Football lessons for measurement (and forecasting)

Beyond Share of Voice – How new-style metrics got the attention of senior management

Raise Your Glass to Raising Your Measureable Results

Launch of AMEC Integrated Evaluation Framework

Remembering Don – The Metrics Man

Transforming while Performing: Lessons Learned in the Midst of Change

Communications Measurement in a Bull or Bear Market?

Embedding Measurement in Government Communications Campaigns

Brands to Cash: Delivering results across the customer journey

Proving Business Value – How measurement can make the case to protect your budget

Data at the Intersection of Strategy and Creative

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