2018 Winners

CATEGORIES FOR MEDIA INTELLIGENCE, RESEARCH & INSIGHT COMPANIES

Best measurement of a business to business campaign

Gold – Cecubo Group for Cetelem – BNP Paribas: Media Reputation Metrics: Media KPIs to improve the brand positioning

Silver – PRIME Research for Airbus: Using Insights to Navigate Through Difficulties

Silver – Isentia for Commonwealth Bank of Australia: Gender equality in the banking sector

Bronze – GlobalNews Group: AMEC Measurement Month

Shortlist – CARMA for an anonymous client: Marina Ship Intelligence

—

Best measurement of a consumer campaign

Gold – Cision for Slimming World: New Year Campaign

Gold – CARMA for a Global Cosmetics brand; Content impact and quality measurement

Silver – Cision for Gumtree

Bronze – Cision for Kellogg’s: Better Starts

Shortlist – Isentia for GSK: Understanding Vaccination

Shortlist – PRIME Research for McDonald’s: International McDelivery Rollout

Shortlist – Media Measurement for Aston Martin: Driving Engagement at Aston Martin

Shortlist – PRIME Research for Jaguar Land Rover: Changing the Conversation: How JLR became Tech Kings

—

Best measurement of a not-for-profit campaign

Gold – Kliping d.o.o., Member of Newton Media Group for Metina lista (Meta’s list): Promoting gender equality in media

Silver – Infomedia for Danish Society for Nature Conservation: Øctober (Organic October)

Bronze – M-Brain Sweden AB for H&M Foundation: Foundation 500

Shortlist – CARMA for an anonymous client: Social media measurement and insights

Shortlist – GlobalNews Group for Fundación Rosario (City of Rosario Foundation): Rosario es más (Rosario is more)

Shortlist – buho™ for Foreign Relations Ministry of Columbia: Crisis in the Venezuelan border: Measuring the impact of a human exodus

—

Best measurement of a public sector campaign

Gold – CARMA for an Anonymous government client: Country reputational perception study

Silver – buho™ for Foreign Relations Ministry of Columbia: Crisis in the Venezuelan border: Measuring the impact of a human exodus.

Bronze – Monalyse B.V. for Stichting Ideële Reclame (SIRE): Do you allow your boy to be a boy?

Shortlist – CARMA for a government communications office: Simple yet effective: Measuring public department’s communication performance through a single dashboard

Shortlist – GlobalNews Group for Pan American Health Organization (PAHO): PAHO Annual Strategic Communication Plan

—

Best use of integrated communication measurement/research

Gold – Cision for Slimming World: New Year Campaign

Silver – FleishmanHillard Fishburn for Smurfit Kappa: Championing Smurfit Kappa as the strategic partner of choice for the packaging industry

Bronze – Isentia for Client

Bronze – Cision for Gumtree

Shortlist – Retriever AS for Norwegian Nurses Organisation: Making lack of full time work for nurses a national debate

Shortlist – Commetric for EY: Reaching the digital decision makers – how media research changed positioning, language and practice at

Shortlist – Infomedia for Damixa: Repairing a leaky brand by integrated communication research synergism

Shortlist – GlobalNews Group for Fundación Rosario (City of Rosario Foundation): Rosario es más (Rosario is more)

Shortlist – CARMA for an anonymous government client: Live Wire Project – Using media analysis to provide a unique story of a conflict from a local perspective

Shortlist – Acceso for Iberdrola: A cross-sectional measurement to demonstrate the impact of communications on business

—

Most impactful client recommendations arising from a measurement study

Gold – Isentia for Client: Impacting Clients’s product development

Silver – Media Measurement for UNICEF: Planning for a Brighter Future

Bronze – Commetric for EY: Reaching the digital decision makers – how media research changed positioning, language and practice at EY

Shortlist – Acceso for Iberdrola: Beyond reporting: Communications planning and its impact on business

Shortlist – Talkwalker for OpenKnowledge for Bella&Brava: In Pizza We Crust: How Image Recognition Insights Shaped Business Expansion Plans

Shortlist – Retriever for The Norwegian Society of Sea Rescue: Helping the Sea Rescue reaching their goal “None shall drown”

Shortlist – Mediaverse for Seqirus: The 2017 Australian flu season

—

Most innovative use of measurement in a digital campaign

Gold – Isentia for Harbour City Estates: Unleashing the New Retail Experience

Silver – Media Measurement for The Box Plus Network: The Box Plus Network Makes Measurement a Hit!

Bronze – CARMA for a Regional telecoms provider: New SIM card aimed at millennials

—

CATEGORIES FOR ALL

Best multi-market reporting

Gold – UNICEF for UNICEF’s communication measurement framework: Four years of ‘glocal’ impact for children

Silver – PRIME Research For Airbus: Using Insights to Navigate Through Difficulties

Bronze – Media Measurement for UNICEF PFP: Local Insights for Global Strategies at UNICEF  Shortlist – buho™ for Gas Natural Fenosa: Integrating diversity in Latin America to boost global growth

Shortlist -CARMA for Anonymous Client: Social Media measurement and insights

—

Best use of a measurement framework

Gold – Cision for Kellogg’s: Better Starts

Silver – Mischief (with Cision)for This Girl Can: A triumphant ‘second album’

Bronze – American Express for Amex #PlatinumMoments

Bronze – Cision for Slimming World: New Year Campaign

Shortlist – Aduro Communications for Hartley’s 10 Cal Jelly Pots: #Team10Cal

Shortlist – Aduro Communications for Sun-Pat Peanut Butter: Sun-Pat ‘Fuelling’ Campaign

—

Best use of measurement for a single event

Gold – Spotlight for Adobe Nordic Exhibition: Stockholm – The world’s first photo competition and exhibition in augmented reality

Silver – Newsclip Media Monitoring for One-eyed Jack: Rocking the Daisies

Bronze – Hill+Knowlton Strategies for Duracell: Big Battery Hunt

Shortlist – Media Measurement for Aston Martin: Accelerating Aston Martin’s Vantage Launch

Shortlist – PRIME Research for Jaguar Land Rover: Changing the Conversation: How JLR became Tech Kings

—

Best use of social media measurement

Gold – American Express for Amex #PlatinumMoments

Silver – Isentia for GSK: Understanding Vaccinations

Bronze – Isentia for Harbour City Estates: Unleashing the New Retail Experience

Shortlist – CARMA for a Global cosmetics brand: Content impact and quality measurement

Shortlist – buho™ for Arroz Diana: Arroz Diana fights fake news: the recipe for a successful strategy

Shortlist – CARMA for an anonymous client: Social Media measurement and insights

Shortlist – Mediaverse for a US-based global ban:k Strategic social media strategy

—

Innovation award for new measurement methodologies

Gold – UK Department of Health and Social Care (DHSC) for Mental Health First Aid Training for Schools

Silver – Media Measurement for UNICEF: Innovation to Capture Public Attention in Humanitarian Crises

Bronze – Cision for Bulletin Intelligence AccuReach Data Science Project

Shortlist- Isentia for Client: Innovative methodology for real impact

Shortlist – Ketchum Global Research & Analytics (KGRA) for Hyundai: New York International Auto Show: Impact Analysis

Shortlist – CARMA for an anonymous government client: Project – adding value by maximising resources to deploy a new measurement tool

—

Plain English award for simplicity in campaign effectiveness measurement and reporting

Gold – PRIME Research for McDonald’s: International McDelivery Rollout

Silver – Mediaverse for Seqirus: The 2017 Australian flu season

Bronze – Infomedia A/S for a Public Sector Client: Ensures agenda ownership through media analysis and simple measurement reporting

Shortlist – Newsclip Media Monitoring for One-eyed Jack: Rocking the Daisies

Shortlist – FleishmanHillard for Omidyar Network: Omidyar Network benchmarking

—