Protected: Adobe: The Global Measurement Journey – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation Dr Jennifer Bruce, Global Leader of Communications Measurement, Adobe Systems spoke about the ongoing communication measurement journey of Adobe. https://amec.blazedev.co.uk/wp-content/uploads/2019/08/Adobe-The-Global-Measurement-Journey.jpg 720 1280 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:47:302019-10-02 15:14:26Protected: Adobe: The Global Measurement Journey – 2019 AMEC Global Summit
Protected: Sage: Adoption: Putting data to work for your organisation – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation Kirsten Meaney, Communications Operations Lead, Global Communications, Sage spoke about making data work for your organisation https://amec.blazedev.co.uk/wp-content/uploads/2019/08/Sage-Adoption-Putting-data-to-work-for-your-organisation.jpg 720 1280 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:47:232019-10-02 15:14:38Protected: Sage: Adoption: Putting data to work for your organisation – 2019 AMEC Global Summit
Protected: Global Insights and Trends from Industry Leaders – 2019 AMEC Global Summit Panel Session14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation, a panel of industry leaders spoke about global insights and trends. Panel members included: Richard Bagnall, Chairman, AMEC Patrik Schober, Chairman, APRA Emma Leech, President, CIPR Francis Ingham, Chief Executive, ICCO and Director General, PRCA Tina McCorkindale, President & CEO, IPR Moderator: Mazen Nahawi, President, News Group https://amec.blazedev.co.uk/wp-content/uploads/2019/08/Panel-Session-Global-Insights-and-Trends-from-Industry-Leaders.jpg 720 1280 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:47:122019-10-02 15:15:03Protected: Global Insights and Trends from Industry Leaders – 2019 AMEC Global Summit Panel Session
Protected: Diageo shares their journey: Spirited Framework Success – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation Jim Alexander, Head of Culture & Entertainment, Premium Core, Diageo spoke about Diageo's experience of using the AMEC Integrated Evaluation Framework https://amec.blazedev.co.uk/wp-content/uploads/2019/08/Diageo-shares-their-journey-Spirited-Framework-Success.jpg 720 1280 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:47:032019-10-02 15:15:18Protected: Diageo shares their journey: Spirited Framework Success – 2019 AMEC Global Summit
Protected: Mattecentrum: Making Not For Profit’s strategic through data & measurement – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation Karolina Lisslö. Secretary General, Mattecentrum spoke about Making Not-For-Profits strategic: solving the equation through data and measurement. https://amec.blazedev.co.uk/wp-content/uploads/2019/08/Mattecentrum-Making-Not-For-Profits-strategic-through-data-measurement.jpg 720 1280 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:46:502019-10-02 15:16:25Protected: Mattecentrum: Making Not For Profit’s strategic through data & measurement – 2019 AMEC Global Summit
Protected: Workshop A – Mapping the Road to Maturity – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation workshop A Mapping the Road to Maturity: Measuring value at all 7 units of analysis reviewed research related to Communications Measurement Maturity including updated results from AMEC’s Measurement Maturity Mapper (M3) Panel: Fraser Likely, President, PR/Communication Performance Moderator: Ben Levine, Director, Head of Research, Analytics & Measurement, FleishmanHillard Fishburn 0 0 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:41:242019-10-02 15:31:39Protected: Workshop A – Mapping the Road to Maturity – 2019 AMEC Global Summit
Protected: Workshop B – Developing your Data Stack: Finding and delivering data that matters – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation the workshop B panel explained strategy and the importance of building your data stack to yield better insights. Panel: Vladimir Petkov, Chief Technology Officer, A Data Pro Matt Sato, Senior Vice President, Edelman Intelligence Kasper Hülsen, Chief Commercial Officer, Infomedia A/S Moderator: Sylvie Harton, Vice President, West Media 0 0 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:41:172019-10-02 15:31:54Protected: Workshop B – Developing your Data Stack: Finding and delivering data that matters – 2019 AMEC Global Summit
Protected: Workshop C – How your PR agency can translate AMEC best practice into action – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation the workshop D panel explained strategy and importance of applying AMEC best practices when consulting with stakeholders. Panel: Jon Meakin, Global Head of Strategic Services, Grayling Associates Andy West, Group Chief Development Officer, Hotwire Global Moderator: Florian Laszlo, CEO, Observer GMBH and Secretary General , FIBEP 0 0 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:41:082019-10-02 15:32:10Protected: Workshop C – How your PR agency can translate AMEC best practice into action – 2019 AMEC Global Summit
Protected: Workshop D – NFP: Analytics and augmentation proving value to mission – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit workshop D shared best practices of using communication metrics to show value to the mission Panel: Jose De Buerba, Head of Business Intelligence and Digital Governance, World Bank Anastasiya Nanivksa, Media Monitoring and Analysis Manager, A Data Pro Moderator: Rayna de Lange, CEO, DeLange Analytics, 0 0 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:41:012019-10-02 15:32:40Protected: Workshop D – NFP: Analytics and augmentation proving value to mission – 2019 AMEC Global Summit
Protected: Workshop E – Audit & Action across PESO – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation Workshop E panel provided examples of auditing and the development of effective PESO program. Titled Audit and Action: Developing successful programmes across PESO 0 0 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:40:532019-10-02 15:32:55Protected: Workshop E – Audit & Action across PESO – 2019 AMEC Global Summit
Protected: Workshop F – Using data to quantify the value of marketing communications – 2019 AMEC Global Summit14th August 2019At the 2019 AMEC Global Summit on Measurement and Evaluation Workshop F provided insights on "Measuring Up - using data to impact marketing communications and an Investor’s Perspective: Aligning Marketing Metrics to Business Outcomes Panel: Sam Ruchlewicz, Vice President, Digital Strategy & Data Analytics, Warschawski Moderator: Deb Camden, President, Communication Dividend 0 0 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:40:452019-10-02 15:33:10Protected: Workshop F – Using data to quantify the value of marketing communications – 2019 AMEC Global Summit
Protected: Workshop G – Profile of the future comms team – 2019 AMEC Global Summit14th August 2019Profile of the future comms team Presenter: Claire Pimm, Deputy Director of priority campaigns, insight and evaluation , Prime Minister’s Office and Cabinet Office Communications, Government Communications Service, UK Government. Moderator: Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd, India 0 0 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2019-08-14 11:40:372019-10-02 15:33:24Protected: Workshop G – Profile of the future comms team – 2019 AMEC Global Summit