Protected: Workshop A – Mapping the Road to Maturity – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation workshop A Mapping the Road to Maturity: Measuring value at all 7 units of analysis reviewed research related to Communications Measurement Maturity including updated results from AMEC’s Measurement Maturity Mapper (M3) Panel: Fraser Likely, President, PR/Communication Performance Moderator: Ben Levine, Director, Head of Research, Analytics & Measurement, FleishmanHillard Fishburn

Protected: Workshop B – Developing your Data Stack: Finding and delivering data that matters – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation the workshop B panel explained strategy and the importance of building your data stack to yield better insights. Panel: Vladimir Petkov, Chief Technology Officer, A Data Pro Matt Sato, Senior Vice President, Edelman Intelligence Kasper Hülsen, Chief Commercial Officer, Infomedia A/S Moderator: Sylvie Harton, Vice President, West Media

Protected: Workshop C – How your PR agency can translate AMEC best practice into action – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation the workshop D panel explained strategy and importance of applying AMEC best practices when consulting with stakeholders. Panel: Jon Meakin, Global Head of Strategic Services, Grayling Associates Andy West, Group Chief Development Officer, Hotwire Global Moderator: Florian Laszlo, CEO, Observer GMBH and Secretary General , FIBEP

Protected: Workshop D – NFP: Analytics and augmentation proving value to mission – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit workshop D shared best practices of using communication metrics to show value to the mission Panel: Jose De Buerba, Head of Business Intelligence and Digital Governance, World Bank Anastasiya Nanivksa, Media Monitoring and Analysis Manager, A Data Pro Moderator: Rayna de Lange, CEO, DeLange Analytics,

Protected: Workshop E – Audit & Action across PESO – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Workshop E panel provided examples of auditing and the development of effective PESO program. Titled Audit and Action: Developing successful programmes across PESO

Protected: Workshop F – Using data to quantify the value of marketing communications – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Workshop F provided insights on "Measuring Up - using data to impact marketing communications and an Investor’s Perspective: Aligning Marketing Metrics to Business Outcomes Panel: Sam Ruchlewicz, Vice President, Digital Strategy & Data Analytics, Warschawski Moderator: Deb Camden, President, Communication Dividend

Protected: Workshop G – Profile of the future comms team – 2019 AMEC Global Summit

Profile of the future comms team Presenter: Claire Pimm, Deputy Director of priority campaigns, insight and evaluation , Prime Minister’s Office and Cabinet Office Communications, Government Communications Service, UK Government. Moderator: Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd, India

Protected: Workshop H – How to operationalize AMEC resources – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Workshop H was held on Best Practices: How to operationalize AMEC resources. The panel shared how they have used AMEC resources to develop business and prove value to stakeholders Panel: Jesper Andersen, Strategy and insights advisor, Quantum PR Measurement Gemma Moroney, Head of Insight & Strategy, Mischief PR Moderator: Magdalena Horanska, CEO, NEWTON Media

Protected: Workshop I – Leveraging young professional thinking – 2019 AMEC Global Summit

At the AMEC Global Summit 2019 AMEC Young Leaders ran the session titled - So What? Now What? Leveraging young professional thinking into business development. In this workshop, AMEC Young Leaders shared how they are impacting business development within their company by asking questions and improving the existing norms to make business better. Panel: Orla Graham, Senior Client Insights Manager, Cision Caroline Wright, Account Director, TRUE Global Intelligence, FleishmanHillard Fishburn Aldo Vietri, Regional Operations Manager, GlobalNews Group Moderator: Jeremy Bernier, Head of Partners & Alliances, Talkwalker

Protected: Workshop K – Copyright: Data Fair Use and Changing the Internet Rules – 2019 AMEC Global Summit

At the AMEC Global Summit 2019 this workshop explored the copyright landscape and the implications for earned media. Panel: Christophe Dickes, Global Copyright Director, Kantar Jerry Ward, CEO, Pressdata Moderator: Maya Koleva, Head of Research & Insight, Commetric

Protected: Workshop M – The Evolution of Measurement analyzing the past to defining the future – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation the workshop M panel explored the customer journey and how to build customer profiles that drive impact to communications Jonny Bentwood, Global Head of Data & Analytics, GOLIN Nicole Moreo, Senior Vice President, Analytics, Ketchum Moderator: Nadin Vernon, Strategy Consultant, PRIME Research – a Cision company

Protected: Workshop N – Thought Leadership: Augmenting your brand in the marketplace – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Workshop N covered a session on Thought Leadership: Augmenting your brand in the marketplace Panel: Rick Gutteridge, Co-Owner and Managing Director, Smoking Gun Ann-Sofie Krol, CEO & Co-Founder, ByBrick Insight# Moderator: Leslie Stefanik: Vice President, Marketing PublicRelay