Summit 2018 – Workshop K
Measurement trends in Latin America - Results of a new survey
Summit 2018 – Workshop L
Growing your business - The importance of success-based marketing
Paid, owned and earned: Finding and Applying insights from Integration
Global Summit videos – Knowledge Share in action
Day 1 plenary speaker sessions from AMEC’s Global Summit in Barcelona this year are now available – thanks to Prime Research, our Education Sponsor.
Summit 2018 – Welcome and Introductions
Welcome and Introductions - AMEC Summit 2018
Summit 2018 – Scene Setter Workshop
Find out the results of the AMEC Global Business Insights study first in this special session! In the workshop, international AMEC company members will highlight some of the key points of this year’s study and discuss with the audience.
Summit 2018 – Insight, Innovation and Integration into Intelligent Action – Keynote
Alex Aiken, Executive Director, Government Communications, HM UK Government
Summit 2018 – The Challenge of Measuring Traditional Media: Applying a Data Informed and Insights Driven Strategy
Dr Jennifer Bruce, Global Leader of Communications Measurement, Adobe Systems
Summit 2018 – Building a Comms Function Amidst Relentless Change Risks, Rewards and the Evolving Role of Measurement
Joe Cohen, Chief Communications Officer, AXIS Capital
Summit 2018 – Communicating in a Congested Information Space
Carmen Romero, Deputy Assistant Secretary General for Public Diplomacy, Nato
Summit 2018 – State of the Industry – Through the Measurement Lens!
We ask AMEC’s original Barcelona Principles partners what they feel has happened since AMEC held the first Global Summit in Berlin 10 years ago – and what could or should happen in the next 10 years!
Summit 2018 – How the Barcelona Principles help improve the lives of children
KEYNOTE presentation by Paloma Escudero, Global Director of Communications, UNICEF.
Summit 2018 – Aligning Insights for Impact?
Jamin Spitzer, Senior Director, Comms Insights, Microsoft