Username or Email Address
Password
Remember Me
Lost your password?
International association for the measurement and evaluation of communication
AMEC North America Chapter Chair, EVP, Head of US Analytics at Ketchum
Nicole has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy optimization and business outcomes for her clients. Nicole’s expertise and focus lies in being able to tell a holistic data story for all her clients across their audience’s journey. She integrates data points from traditional media, social media, web analytics, search engine optimization, primary research, digital ads, and CRM to identify the trends and insights that lead to smart and sophisticated strategies and support ongoing efforts.
Nicole’s current role is Head of Customer Insights for North America at LinkedIn
Prior to LinkedIn Nicole was at Ketchum, Nicole leads the Analytics function for the Food, Ag and Ingredients, Retail, CPG, Transportation, and Wellness sectors. Using the latest ideas in digital, statistical, analytical and market research, Nicole is known for moving beyond the basics to uncover a truly innovative analytics approach that supports a program before, during, after and beyond.
Prior to joining Ketchum, Nicole built the Analytics practice at Peppercomm, a communications agency based in New York with offices in San Francisco and London. Nicole oversaw a team of data scientists, analysts and researchers that worked to connect strategy, tactics, audiences, and results for clients across a variety of industries.
Nicole is a frequent speaker at events and conferences where she focuses on the future of research and analytics, and the critical role it plays in the evolving strategic communications and marketing landscape. Previous speaking events include: BMA (Business Marketing Association), PRSA, Social Media Week, IPR Bridge Conference, ACC Forum, IPR Measurement, AMEC International Summit, Ragan PR Measurement, and PWorld.
Nicole is Chair of AMEC North America and was named as one of the top 25 innovators in America by the Holmes Reports in 2016.
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies including non-essential cookies.
We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.