Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

The Journey from Social Listening to Enterprise Decision Intelligence

For over a decade and half now, social listening data has held…

Save the date – AMEC Awards 2021 virtual ceremony

The AMEC Global Communication Effectiveness Virtual Awards Ceremony will…
AMEC Elections Are you interested

AMEC BOARD ELECTIONS – NOMINATIONS DEADLINE FRIDAY 15 OCTOBER

AMEC seeks nominations from members who wish to stand for the…

Embracing Podcasts and Opportunity for Advanced Data Analytics

Podcasts, not the next big thing. It’s here now. Media…

The power of Machine Learning in Communication and PR

Manual tagging versus new technologies Automatic text analysis…

Machine Learning Meets Media Analysis: From Hype to Reality

There is hardly any industry that has not jumped on the AI and…

AMEC MEASUREMENT MONTH IS NOVEMBER 2021

AMEC Measurement Month #AMECMM is an opportunity for…

Entering the Age of “So What?”

“Gone are the days of single-use outputs and ‘data-dumps!”…

The new frontier of earned attribution

Speaking at the AMEC Virtual Global Summit on Measurement about…

Beyond reach – estimating article-level readership

Domain level reach and opportunity to see are two measurement…

JOIN The New AMEC Gen Hub

Welcome to the AMEC Gen Hub. There’s nothing quite like…

The New Normal: Is there PR after pandemic?

Speaking at the AMEC Virtual Global Summit on Measurement, Lilia…

Rules of engagement: A 360-degree view of media topics and their audience

The profusion of media data is growing at such a rapid rate that…

Be a fox – how to succeed in a post-COVID world

A change in mindset towards a more agile uncertainty-embracing…