
Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

Measurement 101: answering the tricky questions
In this 3-minute read for measurement month 2020, AMEC members…

A Guide to Share of Search: Everything You Need To Know
Share of search is a metric that’s been accessible for well…

Why 2020 Has Changed Everything and Nothing
Author: Jon Meakin, President, North America at Clarity PR.
What…

25 Years On Measurement Matters More Than Ever
AMEC Measurement Month kicked off with a presentation from…

CALL FOR MENTORS TO JOIN THE NEW 2021 AMEC MENTORING PROGRAMME
AMEC is launching a new mentoring programme in February 2021…

Expert Takeaways on The Future of PR Measurement Technology
How is technology enabling the PR measurement ecosystem in the…

Data-driven strategies become an organisational priority
Data analysis is no longer only a success indicator of your own…

New AI vision: creating a semantic map to adjust a communication strategy
This session is included in the AMEC Virtual Summit season pass,…

Barcelona Principles 3.0 – What does it mean for comms measurement?
Barcelona. Famous for its history, architecture and football.…

The Dashboard Dilemma
Simon Gebauer, CCO, Observer and AMEC European Chapter Co-Chair
In…

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement
The AMEC Agency SIG have been developing a free toolkit for members…

Ask the Experts! AMEC North American Chapter webinar
The AMEC North America Chapter is launching a new webinar series…

Measuring Reputation – Driving Leaders to Change
Trust. A clear, simple word. Auditing trust is not so simple.…

Huge potential for PR professionals in the health and wellbeing sector post pandemic
It’s been a challenging time for any PR professional in the…

Barcelona Principles 3.0: Why outcome-focused planning is essential, not optional
By Daniella Graham, Senior Strategist at Engine Mischief
This…