AMEC Awards 2021 Winners GRAND PRIX AWARDS Platinum Award for the most effective in-house communication team Ministry of Communications and Information, Singapore Digital Display Panels – A Parameter Study Platinum Award for the most effective media intelligence, research & insights company Echo Research Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care SPECIAL AWARDS The Don Bartholomew Award for outstanding service to the industry Francis Ingham Director General, PRCA & Chief Executive, ICCO AMEC Communications Research & Measurement Team (organisation) of the Year – large WINNER – Golin WINNER – Methods+Mastery SHORTLIST FleishmanHillard TRUE Global Intelligence SHORTLIST Nerve SHORTLIST PublicRelay AMEC Communications Research & Measurement Team (organisation) of the Year – mid-sized WINNER PRNews SHORTLIST Mediaverse AMEC Communications Research & Measurement Team (organisation) of the Year – small WINNER – Citypress SHORTLISTED Experienced Media Analysts SHORTLISTED Hard Numbers SHORTLISTED No Brainer Agency Young Professional of the Year WINNER Ruth Wiederecht, VP, Operations PublicRelay WINNER Emma Woodward, Senior Director, Data & Analytics FTI Consulting LLP HIGHLY COMMENDED Miki Lai, Senior Strategist, APAC, Golin HIGHLY COMMENDED Tara Lohmann, Research Manager, Madano SHORTLISTED Emily Peet, Research & Design Director, Rockland Dutton Research and Consulting SHORTLISTED Dilyana Slavkova, Project Manager, Commetric CATEGORIES FOR ALL Best crisis comms measurement and reporting GOLD Nerve & Rappler.com – The Rappler Crisis: A Nerve crisis management case study SILVER Retriever & Finnish Radiation and Nuclear Safety Authority STUK – Disturbance at Olkiluoto 2 nuclear power plant BRONZE CARMA & SAS – SAS Covid Response SHORTLISTED Isentia & Huawei APAC – How does Huawei proactively manage its reputation? SHORTLISTED Ketchum & Clorox – Managing the impact of the pandemic SHORTLISTED OECD – Covid-19 Hub SHORTLISTED PR News & Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing (abbreviated in Russian as Rospotrebnadzor) – Rospotrebnadzor in a New Communication Reality of the Coronavirus Pandemic Best evaluation on a small budget GOLD PR News & The Museum of Cosmonautics – Museums Online SILVER Cision & Pandora – Pandora Brilliance – Lab Grown Diamonds BRONZE Hard Numbers & HelloDone – Delivering Hard Numbers on a small budget SHORTLISTED GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region SHORTLISTED Isentia & SCAPE – Democratising measurement to hack the new normal during COVID-19 lockdowns Best first steps on a measurement journey GOLD Maverick – The Maverick Way Leading the Measurement Journey SILVER Fullintel & client – Implementing media measurement to accurately gauge public and media opinion for a major forest management company BRONZE CARMA & Chartered Accountants Association (OCC) – First measurement steps for the Portuguese Accountants Association BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact BRONZE PR News & Samsung Electronics Rus Company – Evaluating influencers’ performance for Samsung SHORTLISTED Echo Research & BitMEX – Shooting for the Moon – with evidence SHORTLISTED TRUE Global Intelligence (FleishmanHillard UK) & Krispy Kreme – Maximizing Krispy Kreme’s PR Measurement SHORTLISTED Infomedia & Citycon – Stockholm Liljeholmen – using media identity and focus groups for urban planning communications SHORTLISTED pressrelations GmbH & Boehringer Ingelheim – Boehringer Ingelheim steps into a globally consistent approach in evaluation of communication Best multi-market reporting GOLD Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting SILVER Cision & Adobe – Adobe MAX: Delivering “Creativity for All” BRONZE Cision & CNBC – CNBC in the world of fake news BRONZE Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers – Caring for Carers SHORTLISTED Cision & Coca-Cola – Coca-Cola – The new normal post Covid-19 SHORTLISTED Commetric/Notified & VisitBritain – Commetric / Notified and VisitBritain – evolution of a PR measurement journey during a pandemic SHORTLISTED Infomedia & H&M – Looop – a circular fashion future SHORTLISTED LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions SHORTLISTED Media Measurement & UNICEF PFP – Using Digital Analysis to support UNICEF through the COVID-19 Pandemic Best use of a measurement framework GOLD CARMA & PMI – Building a culture of measurement for a smoke free future SILVER Kantar & NatWest Bank – A new voice for sustainability BRONZE buho Media & World Bank and Border Agency of Colombian national government – A story of integration: strategy to combat xenophobia against Venezuelan SHORTLISTED Golin & Adobe – Adobe’s New Global Social Media Measurement Frameworkmigrants in Colombia SHORTLISTED Rue Point Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success Best use of measurement for a single event or campaign GOLD Methods+Mastery & YouTube – YouTube Encourages the World to Stay Home #WithMe SILVER Cision & Mazda Motors UK – MX-30 Launch Campaign – Testing the Waters BRONZE Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA SHORTLISTED Cision & Coca-Cola – Hope, Inspire and Celebrate – Open Like Never Before SHORTLISTED Cision & GALP – TRUCK OF HOPE – ONE GESTURE CHANGES EVERYTHING SHORTLISTED Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect SHORTLISTED Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data SHORTLISTED Infomedia & H&M – H&M Looop Best use of new technology in communications measurement GOLD Methods+Mastery & Android – Decoding marketing signals with machine learning to predict brand health SILVER Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight BRONZE Omnicom Public Relations Group & Multiple clients – omniearnedID SHORTLISTED Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry Best use of social media measurement GOLD Kantar & TikTok – How to achieve brand-building at scale GOLD Methods+Mastery & YouTube – Driving Data-Informed Decision Making for YouTube Original Programming SILVER Aduro Communications & Hartley’s 10 Cal – #SayYesToPudding Innovation award for new measurement methodologies GOLD Methods+Mastery & Android – How we measured a meme GOLD Nerve & Nestle Philippines – Changing the Influencer Marketing Game with Data SILVER Methods+Mastery & Capital One Financial – Building a holistic influencer measurement model BRONZE Madano & Novo Nordisk – BEAM: Improving the reach and impact of scientific publications SHORTLISTED buho Media & Several Clients – Internal Comms Integrated Evaluation Framework SHORTLISTED Infomedia & We Love People – We Love People – Measuring purpose in communication SHORTLISTED Kantar & NatWest Bank – A new voice for sustainability SHORTLISTED Ketchum & American Egg Board – The Incredible Egg Challenge SHORTLISTED Media Measurement & Institute of Public Health at Quebec (INSPQ) – Infodemic Signals Detection in the COVID-19: Localisation of a Global Research Programme SHORTLISTED Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry SHORTLISTED TietoEVRY Oyj – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme GOLD Methods+Mastery & Google for Startups – Amplifying the voices of underrepresented startup founders across the world SILVER Media Measurement & Reckitt – Sexual inclusivity & Diversity: #MySexMyWay BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport. SHORTLISTED buho Media & World Bank and Border Agency of Colombian National Government – A story of integration: strategy to combat xenophobia against Venezuelan migrants in Colombia SHORTLISTED IFAT Media Analysis & Sikkuy (‘A Chance’) – Improving media image of the Arab minority in Israel Plain language award for simplicity in campaign effectiveness measurement and reporting GOLD Infomedia & Matprat / Animalia – Meat lovers – despite alarming trends on climate change, animal welfare, health issues and political reluctance SILVER Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign BRONZE Concept BIU & Tata Motors – Tata Motors Strategy For Better Mileage Clicks SHORTLISTED Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making SHORTLISTED Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR? SHORTLISTED LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide SHORTLISTED Rue Point Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success Step Change Award – for the best improvement of a measurement journey GOLD CARMA & Honda – Driving lasting measurement change with Honda GOLD CARMA & PMI – Building a culture of measurement for a smoke free future SILVER Kantar & OTTO – OTTO – Proving the value of New Work BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact BRONZE GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region SHORTLISTED Cision & Adobe – Adobe MAX: One Source for Global Creativity SHORTLISTED Cision & Coca-Cola – A world of change – #OpenLikeNeverBefore SHORTLISTED Citypress & Aldi – Everyday Amazing Reporting SHORTLISTED Commetric/Notified & VisitBritain – Evolution of a PR measurement journey during a pandemic SHORTLISTED Fullintel & client – Evolving a major health system’s media measurement approach to provide deeper, more accurate insights and analysis SHORTLISTED Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting SHORTLISTED Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR? SHORTLISTED Kantar & AXA – From instinct to data-driven communications SHORTLISTED Ketchum & AXIS – Evolving AXIS’ Measurement SHORTLISTED Retriever & Dagrofa – Dagrofa: From media outputs to strategic objectives and valuable insights SHORTLISTED RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success SHORTLISTED TietoEVRY Oyj & TietoEVRY (in house initiative) – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS Most effective planning, research and evaluation in the public and not-for-profit sectors GOLD Ministry of Communications and Information – National COVID-19 Communications SILVER Inter-American Development Bank – IDB Annual Meeting 2021 BRONZE OECD – Future of Work OECD Campaign Most impactful use of insights and analytics recommendations arising from a measurement study GOLD Ministry of Communications and Information & N.A. – Digital Display Panels- A Parameter Study SILVER OECD – Interim Economic Outlook March 2021 CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS Best use of integrated communication measurement/research GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care GOLD Kantar & TikTok – How to achieve brand-building at scale SILVER Methods+Mastery & IBM, Marketing & Social Discipline – Proving Less is More: Rebooting IBM’s global social architecture BRONZE Ketchum & American Egg Board – The Incredible Egg Challenge BRONZE Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic SHORTLISTED buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia SHORTLISTED Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA SHORTLISTED Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data SHORTLISTED ENGINE Mischief & Seven Dials – Rhodes on the Roads SHORTLISTED Fullintel & client – Developing an integrated measurement program for a major food producer across paid, earned, shared and owned media SHORTLISTED Kantar & NatWest Bank – A new voice for sustainability SHORTLISTED Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight SHORTLISTED Ketchum & Axis – Evolving Axis’ Measurement SHORTLISTED No Brainer Agency & Levitex – Launching Levitex into the UK sleep market SHORTLISTED Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement Most effective planning, research and evaluation in business-to-business communications GOLD Hard Numbers & Phos – Making software POS pioneer Phos a success SILVER Kantar & OTTO – OTTO – Proving the value of New Work BRONZE OneVoiceConnect (Ketchum) & Philips – Future Health Index 2021 SHORTLISTED Kantar & TikTok – How to achieve brand-building at scale SHORTLISTED NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics SHORTLISTED The PRactice & Oracle India – Communicating through third party: Leveraging the credible industry voices Most effective planning, research and evaluation in consumer communications GOLD Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic SILVER Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics BRONZE Isentia & Maynilad – Punching above its weight as ‘The Utility of the Future’ SHORTLISTED Cision & Mazda Motors UK – MX-30 Launch – Testing the Waters SHORTLISTED Cision & Royal Caribbean – Regaining Trust SHORTLISTED ENGINE Mischief & Just Eat – Commentate my Plate SHORTLISTED Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers® – Caring for Carers SHORTLISTED LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide SHORTLISTED Unicepta UK & British Airways – Charting a Path to Recovery Most effective planning, research and evaluation in the public and not-for-profit sectors GOLD Methods+Mastery & The Overwatch Project – JustFKNAsk: Delivering Research to Help End Veteran Suicide SILVER Mediaverse & The Women in STEM Ambassador Australian Government initiative – Mediaverse evaluation of The Women in STEM Ambassador’s media profile BRONZE Retriever Sweden & Botkyrkabyggen – Botkyrkabyggen – Measuring positive outcomes in negative context BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport. SHORTLISTED Cision & Galp – Truck of Hope – One Gesture Changes Everything SHORTLISTED Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect SHORTLISTED Kantar & European Institute of Innovation and Technology – Communicating in the post-pandemic world SHORTLISTED LexisNexis & Stroke Association – Helping Non-Profit UK Stroke Association Identify High ROI PR Tactics to Overcome Pandemic Budget Challenges SHORTLISTED NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics Most effective planning, research and evaluation: APAC GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport GOLD Golin & Collinson – Travel Safely Again SILVER Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA BRONZE Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign Most effective planning, research and evaluation: Eastern Europe GOLD Newton Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics Most effective planning, research and evaluation: Middle East and Africa GOLD CARMA & VW – Driving VW to outcomes SILVER LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions Most effective planning, research and evaluation: The Americas GOLD Methods+Mastery & Biden for President – Using data to get Biden to the White House SILVER buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia SHORTLISTED Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics SHORTLISTED Ketchum & American Egg Board – The Incredible Egg Challenge SHORTLISTED LexisNexis & Anonymous – LexisNexis Helps a Major US Electric and Natural Gas Utility Validate Communication Team’s Impact on Media Performance Most effective planning, research and evaluation: Western Europe GOLD Infomedia & Anonymous – A journey from media-surveillance to a holistic overview of the media SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement. Most impactful client recommendations arising from a measurement study GOLD Echo Research & BitMEX – Shooting for the Moon – with evidence GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care GOLD Echo Research & Moderna – Pioneering Excellence GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport GOLD Ketchum & American Egg Board – The Incredible Egg Challenge SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement BRONZE Fullintel & client – Re-energizing a major not-for-profit’s media measurement with advanced sentiment and deep qualitative metrics SHORTLISTED Cision and its Professional Services Client & *** – Cision – Providing Information That Helped a Professional Services Organization Navigate Covid-19, Including Helping Clients ‘Respond, Recover and Thrive’ SHORTLISTED Cecubo Group & Coca Cola Iberia – Public opinion and competitive environment assessment in media and social media: insights from social and media conversation SHORTLISTED Concept BIU & Godrej Industries Limited – Godrej Group improves Brand Admiration Score using analytics and creativity SHORTLISTED Concept BIU & Tata Motors Limited – Improving the impact of communication through analysis of customer service and product launch SHORTLISTED Golin – What’s Next for Earned SHORTLISTED Kantar & AXA – From instinct to data-driven communications SHORTLISTED Ketchum Moscow & Agroexport – From Russia with “Strong Cows” SHORTLISTED RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success SHORTLISTED TRUE Global Intelligence (FleishmanHillard UK) & Novartis – Recasting Novartis as a Tech Talent Destination