AMEC Awards 2021 Winners

GRAND PRIX AWARDS


Platinum Award for the most effective in-house communication team

Ministry of Communications and Information, Singapore
Digital Display Panels – A Parameter Study

Platinum Award for the most effective media intelligence, research & insights company

Echo Research
Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care

SPECIAL AWARDS


The Don Bartholomew Award for outstanding service to the industry

Francis Ingham
Director General, PRCA & Chief Executive, ICCO

AMEC Communications Research & Measurement Team (organisation) of the Year – large

WINNER – Golin

WINNER – Methods+Mastery

SHORTLIST FleishmanHillard TRUE Global Intelligence

SHORTLIST Nerve

SHORTLIST PublicRelay

AMEC Communications Research & Measurement Team (organisation) of the Year – mid-sized

WINNER PRNews

SHORTLIST Mediaverse

AMEC Communications Research & Measurement Team (organisation) of the Year – small

WINNER – Citypress

SHORTLISTED Experienced Media Analysts

SHORTLISTED Hard Numbers

SHORTLISTED No Brainer Agency

Young Professional of the Year

WINNER Ruth Wiederecht, VP, Operations PublicRelay

WINNER Emma Woodward, Senior Director, Data & Analytics FTI Consulting LLP

HIGHLY COMMENDED Miki Lai, Senior Strategist, APAC, Golin

HIGHLY COMMENDED Tara Lohmann, Research Manager, Madano

SHORTLISTED Emily Peet, Research & Design Director, Rockland Dutton Research and Consulting

SHORTLISTED Dilyana Slavkova, Project Manager, Commetric

CATEGORIES FOR ALL


Best crisis comms measurement and reporting

GOLD Nerve & Rappler.com – The Rappler Crisis: A Nerve crisis management case study

SILVER Retriever & Finnish Radiation and Nuclear Safety Authority STUK – Disturbance at Olkiluoto 2 nuclear power plant

BRONZE CARMA & SAS – SAS Covid Response

SHORTLISTED Isentia & Huawei APAC – How does Huawei proactively manage its reputation?

SHORTLISTED Ketchum & Clorox – Managing the impact of the pandemic

SHORTLISTED OECD – Covid-19 Hub

SHORTLISTED PR News & Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing (abbreviated in Russian as Rospotrebnadzor) – Rospotrebnadzor in a New Communication Reality of the Coronavirus Pandemic

Best evaluation on a small budget

GOLD PR News & The Museum of Cosmonautics – Museums Online

SILVER Cision & Pandora – Pandora Brilliance – Lab Grown Diamonds

BRONZE Hard Numbers & HelloDone – Delivering Hard Numbers on a small budget

SHORTLISTED GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region

SHORTLISTED Isentia & SCAPE – Democratising measurement to hack the new normal during COVID-19 lockdowns

Best first steps on a measurement journey

GOLD Maverick – The Maverick Way Leading the Measurement Journey

SILVER Fullintel & client – Implementing media measurement to accurately gauge public and media opinion for a major forest management company

BRONZE CARMA & Chartered Accountants Association (OCC) – First measurement steps for the Portuguese Accountants Association

BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact

BRONZE PR News & Samsung Electronics Rus Company – Evaluating influencers’ performance for Samsung

SHORTLISTED Echo Research & BitMEX – Shooting for the Moon – with evidence

SHORTLISTED TRUE Global Intelligence (FleishmanHillard UK) & Krispy Kreme – Maximizing Krispy Kreme’s PR Measurement

SHORTLISTED Infomedia & Citycon – Stockholm Liljeholmen – using media identity and focus groups for urban planning communications

SHORTLISTED pressrelations GmbH & Boehringer Ingelheim – Boehringer Ingelheim steps into a globally consistent approach in evaluation of communication

Best multi-market reporting

GOLD Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting

SILVER Cision & Adobe – Adobe MAX: Delivering “Creativity for All”

BRONZE Cision & CNBC – CNBC in the world of fake news

BRONZE Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers – Caring for Carers

SHORTLISTED Cision & Coca-Cola – Coca-Cola – The new normal post Covid-19

SHORTLISTED Commetric/Notified & VisitBritain – Commetric / Notified and VisitBritain – evolution of a PR measurement journey during a pandemic

SHORTLISTED Infomedia & H&M – Looop – a circular fashion future

SHORTLISTED LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions

SHORTLISTED Media Measurement & UNICEF PFP – Using Digital Analysis to support UNICEF through the COVID-19 Pandemic

Best use of a measurement framework

GOLD CARMA & PMI – Building a culture of measurement for a smoke free future

SILVER Kantar & NatWest Bank – A new voice for sustainability

BRONZE buho Media & World Bank and Border Agency of Colombian national government – A story of integration: strategy to combat xenophobia against Venezuelan

SHORTLISTED Golin & Adobe – Adobe’s New Global Social Media Measurement Frameworkmigrants in Colombia

SHORTLISTED Rue Point Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success

Best use of measurement for a single event or campaign

GOLD Methods+Mastery & YouTube – YouTube Encourages the World to Stay Home #WithMe

SILVER Cision & Mazda Motors UK – MX-30 Launch Campaign – Testing the Waters

BRONZE Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA

SHORTLISTED Cision & Coca-Cola – Hope, Inspire and Celebrate – Open Like Never Before

SHORTLISTED Cision & GALP – TRUCK OF HOPE – ONE GESTURE CHANGES EVERYTHING

SHORTLISTED Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect

SHORTLISTED Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data

SHORTLISTED Infomedia & H&M – H&M Looop

Best use of new technology in communications measurement

GOLD Methods+Mastery & Android – Decoding marketing signals with machine learning to predict brand health

SILVER Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight

BRONZE Omnicom Public Relations Group & Multiple clients – omniearnedID

SHORTLISTED Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry

Best use of social media measurement

GOLD Kantar & TikTok – How to achieve brand-building at scale

GOLD Methods+Mastery & YouTube – Driving Data-Informed Decision Making for YouTube Original Programming

SILVER Aduro Communications & Hartley’s 10 Cal – #SayYesToPudding

Innovation award for new measurement methodologies

GOLD Methods+Mastery & Android – How we measured a meme

GOLD Nerve & Nestle Philippines – Changing the Influencer Marketing Game with Data

SILVER Methods+Mastery & Capital One Financial – Building a holistic influencer measurement model

BRONZE Madano & Novo Nordisk – BEAM: Improving the reach and impact of scientific publications

SHORTLISTED buho Media & Several Clients – Internal Comms Integrated Evaluation Framework

SHORTLISTED Infomedia & We Love People – We Love People – Measuring purpose in communication

SHORTLISTED Kantar & NatWest Bank – A new voice for sustainability

SHORTLISTED Ketchum & American Egg Board – The Incredible Egg Challenge

SHORTLISTED Media Measurement & Institute of Public Health at Quebec (INSPQ) – Infodemic Signals Detection in the COVID-19: Localisation of a Global Research Programme

SHORTLISTED Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry

SHORTLISTED TietoEVRY Oyj  – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results

Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme

GOLD Methods+Mastery & Google for Startups – Amplifying the voices of underrepresented startup founders across the world

SILVER Media Measurement & Reckitt – Sexual inclusivity & Diversity: #MySexMyWay

BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.

SHORTLISTED buho Media & World Bank and Border Agency of Colombian National Government – A story of integration: strategy to combat xenophobia against Venezuelan migrants in Colombia

SHORTLISTED IFAT Media Analysis & Sikkuy (‘A Chance’) – Improving media image of the Arab minority in Israel

Plain language award for simplicity in campaign effectiveness measurement and reporting

GOLD Infomedia & Matprat / Animalia – Meat lovers – despite alarming trends on climate change, animal welfare, health issues and political reluctance

SILVER Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign

BRONZE Concept BIU & Tata Motors – Tata Motors Strategy For Better Mileage Clicks

SHORTLISTED Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making

SHORTLISTED Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR?

SHORTLISTED LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide

SHORTLISTED Rue Point Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success

Step Change Award – for the best improvement of a measurement journey

GOLD CARMA & Honda – Driving lasting measurement change with Honda

GOLD CARMA & PMI – Building a culture of measurement for a smoke free future

SILVER Kantar & OTTO – OTTO – Proving the value of New Work

BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact

BRONZE GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region

SHORTLISTED Cision & Adobe – Adobe MAX: One Source for Global Creativity

SHORTLISTED Cision & Coca-Cola – A world of change – #OpenLikeNeverBefore

SHORTLISTED Citypress & Aldi – Everyday Amazing Reporting

SHORTLISTED Commetric/Notified & VisitBritain – Evolution of a PR measurement journey during a pandemic

SHORTLISTED Fullintel & client – Evolving a major health system’s media measurement approach to provide deeper, more accurate insights and analysis

SHORTLISTED Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting

SHORTLISTED Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR?

SHORTLISTED Kantar & AXA – From instinct to data-driven communications

SHORTLISTED Ketchum & AXIS – Evolving AXIS’ Measurement

SHORTLISTED Retriever & Dagrofa – Dagrofa: From media outputs to strategic objectives and valuable insights

SHORTLISTED RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success

SHORTLISTED TietoEVRY Oyj & TietoEVRY (in house initiative) – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results

CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS


Most effective planning, research and evaluation in the public and not-for-profit sectors

GOLD Ministry of Communications and Information – National COVID-19 Communications

SILVER Inter-American Development Bank – IDB Annual Meeting 2021

BRONZE OECD – Future of Work OECD Campaign

Most impactful use of insights and analytics recommendations arising from a measurement study

GOLD Ministry of Communications and Information & N.A. – Digital Display Panels- A Parameter Study

SILVER OECD – Interim Economic Outlook March 2021

CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS


Best use of integrated communication measurement/research

GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care

GOLD Kantar & TikTok – How to achieve brand-building at scale

SILVER Methods+Mastery & IBM, Marketing & Social Discipline – Proving Less is More: Rebooting IBM’s global social architecture

BRONZE Ketchum & American Egg Board – The Incredible Egg Challenge

BRONZE Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic

SHORTLISTED buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia

SHORTLISTED Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA

SHORTLISTED Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data

SHORTLISTED ENGINE Mischief & Seven Dials – Rhodes on the Roads

SHORTLISTED Fullintel & client – Developing an integrated measurement program for a major food producer across paid, earned, shared and owned media

SHORTLISTED Kantar & NatWest Bank – A new voice for sustainability

SHORTLISTED Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight

SHORTLISTED Ketchum & Axis – Evolving Axis’ Measurement

SHORTLISTED No Brainer Agency & Levitex – Launching Levitex into the UK sleep market

SHORTLISTED Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement

Most effective planning, research and evaluation in business-to-business communications

GOLD Hard Numbers & Phos – Making software POS pioneer Phos a success

SILVER Kantar & OTTO – OTTO – Proving the value of New Work

BRONZE OneVoiceConnect (Ketchum) & Philips – Future Health Index 2021

SHORTLISTED Kantar & TikTok – How to achieve brand-building at scale

SHORTLISTED NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics

SHORTLISTED The PRactice & Oracle India – Communicating through third party: Leveraging the credible industry voices

Most effective planning, research and evaluation in consumer communications

GOLD Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic

SILVER Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics

BRONZE Isentia & Maynilad – Punching above its weight as ‘The Utility of the Future’

SHORTLISTED Cision & Mazda Motors UK – MX-30 Launch – Testing the Waters

SHORTLISTED Cision & Royal Caribbean – Regaining Trust

SHORTLISTED ENGINE Mischief & Just Eat – Commentate my Plate

SHORTLISTED Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers® – Caring for Carers

SHORTLISTED LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide

SHORTLISTED Unicepta UK & British Airways – Charting a Path to Recovery

Most effective planning, research and evaluation in the public and not-for-profit sectors

GOLD Methods+Mastery & The Overwatch Project – JustFKNAsk: Delivering Research to Help End Veteran Suicide

SILVER Mediaverse & The Women in STEM Ambassador Australian Government initiative – Mediaverse evaluation of The Women in STEM Ambassador’s media profile

BRONZE Retriever Sweden & Botkyrkabyggen – Botkyrkabyggen – Measuring positive outcomes in negative context

BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.

SHORTLISTED Cision & Galp – Truck of Hope – One Gesture Changes Everything

SHORTLISTED Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect

SHORTLISTED Kantar & European Institute of Innovation and Technology – Communicating in the post-pandemic world

SHORTLISTED LexisNexis & Stroke Association – Helping Non-Profit UK Stroke Association Identify High ROI PR Tactics to Overcome Pandemic Budget Challenges

SHORTLISTED NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics

Most effective planning, research and evaluation: APAC

GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport

GOLD Golin & Collinson – Travel Safely Again

SILVER Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA

BRONZE Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign

Most effective planning, research and evaluation: Eastern Europe

GOLD Newton Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics

Most effective planning, research and evaluation: Middle East and Africa

GOLD CARMA & VW – Driving VW to outcomes

SILVER LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions

Most effective planning, research and evaluation: The Americas

GOLD Methods+Mastery & Biden for President – Using data to get Biden to the White House

SILVER buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia

SHORTLISTED Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics

SHORTLISTED Ketchum & American Egg Board – The Incredible Egg Challenge

SHORTLISTED LexisNexis & Anonymous – LexisNexis Helps a Major US Electric and Natural Gas Utility Validate Communication Team’s Impact on Media Performance

Most effective planning, research and evaluation: Western Europe

GOLD Infomedia & Anonymous – A journey from media-surveillance to a holistic overview of the media

SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement.

Most impactful client recommendations arising from a measurement study

GOLD Echo Research & BitMEX – Shooting for the Moon – with evidence

GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care

GOLD Echo Research & Moderna – Pioneering Excellence

GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport

GOLD Ketchum & American Egg Board – The Incredible Egg Challenge

SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement

BRONZE Fullintel & client – Re-energizing a major not-for-profit’s media measurement with advanced sentiment and deep qualitative metrics

SHORTLISTED Cision and its Professional Services Client & *** – Cision – Providing Information That Helped a Professional Services Organization Navigate Covid-19, Including Helping Clients ‘Respond, Recover and Thrive’

SHORTLISTED Cecubo Group & Coca Cola Iberia – Public opinion and competitive environment assessment in media and social media: insights from social and media conversation

SHORTLISTED Concept BIU & Godrej Industries Limited – Godrej Group improves Brand Admiration Score using analytics and creativity

SHORTLISTED Concept BIU & Tata Motors Limited – Improving the impact of communication through analysis of customer service and product launch

SHORTLISTED Golin – What’s Next for Earned

SHORTLISTED Kantar & AXA – From instinct to data-driven communications

SHORTLISTED Ketchum Moscow & Agroexport – From Russia with “Strong Cows”

SHORTLISTED RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success

SHORTLISTED TRUE Global Intelligence (FleishmanHillard UK) & Novartis – Recasting Novartis as a Tech Talent Destination