Categories

Most effective planning, research and evaluation in the public and not-for-profit sectors

This award will recognise the effective use of measurement and evaluation in the public and not-for-profit sectors. Entries should reflect the objectives of the communications activity, such as changing public opinion and behaviour, lobbying, building support and engagement or driving fundraising. Metrics should reflect outputs as well as audience outcomes and how these have supported the objectives. Judges will also consider the cost-effectiveness of the campaign or programme.

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Most effective planning, research and evaluation in consumer communications

This award is for the most effective use of measurement and evaluation in a consumer focussed communications campaign or ongoing programme. This could be the launch of a new consumer brand (product or service) or repositioning, reinvigoration, or re-launch of an established consumer brand through the use of communications. The use of measurement and evaluation to demonstrate both outputs and audience outcomes (such as changing opinion, application of trend or buzz, impact on brand preference, brand image and sales/usage) are important factors in determining the winner.

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Most effective planning, research and evaluation in business-to-business communications

This award is for the most effective use of measurement and evaluation in a B2B focussed communications campaign or ongoing programme. This could be the launch of a new B2B brand (product or service) or repositioning, reinvigoration, or re-launch of an established B2B brand through the use of PR or integrated communications. The use of measurement and evaluation to demonstrate both outputs and audience outcomes (such as changing opinion, proving buzz, impact on brand preference, brand image and sales/usage) are important factors in determining the winner.

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Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) Programme

AMEC is a member of the Diversity Action Alliance (DAA) and will be donating proceeds of this category entries to the DAA.

This category focuses on providing insight and evaluating results based on effective planning, research and evaluation. This award recognises significant role planning, research, and evaluation to improve future communication strategies and channel plans. The winning entry will demonstrate how planning, research and evaluation lead to clear, high strategic recommendations that drove outcomes and impact. Entries should include clearly stated measurable objectives and outcomes.

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Most effective planning, research and evaluation of a ESG programme

This award recognises those entries which demonstrate best practice in the planning and measurement of communication programmes relating to an environment, social or governance issue. Entries should reflect on their organisation’s ESG goals and how research and planning informed campaign decisions and measured outcomes.

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Best crisis comms measurement and reporting

This award recognises those entries which demonstrate best practice in communication during a crisis. Entries should reflect the use, direction and insight gained from the use of reporting, data and analysis during a crisis.

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Best use of measurement for a single event or campaign

This award recognises those entries which demonstrate best practice in communication measurement of a single event. Events may be trade conferences, industry exhibitions, sporting events, elections, charity or similar events.

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Best multi-market reporting

This award recognises outstanding measurement and evaluation of communications campaigns or ongoing programmes across multiple markets. This can be at a global scale or across multiple countries within a more localised region.

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Best use of social media measurement

The award recognises those entries which demonstrate best practice in measurement of social media for a campaign or on-going activities. Social media can be evaluated as part of a campaign integrated with traditional media but the entry should focus on the objectives, execution and results of the social evaluation element rather than traditional mainstream media.

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Best use of measurement for Internal Communications

This award recognises best practice in research and evaluation of communications programmes aimed at an organisation’s internal audiences or stakeholders. Entries should demonstrate how communications has delivered a measurable benefit to the organisation.

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Best evaluation on a small budget <£10,000 or <$10,000)

To explore the inventive work being done by smaller agencies, those in the charity sector, and those in emerging markets. This award recognises best practices (which will include creative and innovative use of data) in measurement and evaluation of communications with a smaller budget. Entries should include data sources, reporting samples and insights garnered and the impact to outcomes of initiative.

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