AMEC Awards 2020 Winners GRAND PRIX AWARDS Platinum Award for the most effective in-house communication team World Bank The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications ——— Platinum Award for the most effective media intelligence, research & insights company Ketchum Gillette – Using Predictive Modeling for Smarter Influencer Content Strategy and Marketing SPECIAL AWARDS The Don Bartholomew Award for outstanding service to the industry Sandra Macleod Group Chief Executive, Echo Research ——— AMEC Communications Research & Measurement Team (organisation) of the Year – large Winner – Golin Shortlist – Hill+Knowlton Strategies Shortlist – Retriever ——— AMEC Communications Research & Measurement Team (organisation) of the Year – medium Winner – GlobalNews Group Shortlist – Mediaverse ——— Young Professional of the Year Winner – Caroline Wright, Account Director at TRUE Global Intelligence, FleishmanHillard Fishburn Highly Commended – Lauren Hasse, Managing Consultant, Ketchum Highly Commended – Paula Andrea Díaz Marquez, Innovations and Operations Manager, buho™ Shortlist – Ankoor Choudharri, CEO, Concept BIU Shortlist – Stavros Doropoulos, Chief Information Officer, DataScouting Shortlist – Rangel Galabov, Senior Project Manager, Commetric Shortlist – Daniella Graham, Senior Strategist, Engine Mischief Shortlist – Rawan Hashem, Director of Content Insights, CARMA Shortlist – Klara Spiegel, Data Analyst, Observer CATEGORIES FOR ALL ‘Step change award’ for the best improvement of a measurement journey Gold – The World Bank – The World Bank’s Communications Measurement and Evaluation Framework Silver – Ketchum & Bunge – Elevating Bunge’s Measurement Approach Bronze – CISION & Jaguar Land Rover – Defender: Redefining measurement for a revolutionary vehicle Bronze – Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme Bronze – R.A.T.E. & Glaxo Smith Kline Vaccines, Belgium – Safety & Quality Culture – Progressing usage of the AMEC Framework to evaluate a campaign on an internal social collaboration tool ——— Best crisis comms measurement and reporting Gold – Isentia & Plus Expressway – Managing Crisis and Reputation Silver – Fullintel – Crisis measurement for major public company Bronze – LexisNexis & a multinational organisation – Helping identify the right paths on the journey to reputational recovery ——— Best evaluation on a small budget (<£10,000 or <$10,000) Gold – Isentia & ACRES (Animal Concerns Research and Education Study) – Stop Illegal Wildlife Trade this Chinese New Year Silver – Smoking Gun & North West Ambulance Service – Once Upon A Call Bronze – Experienced Media Analysts & Camier Communications – The Rowing Marine ——— Best first step on a measurement journey Gold – Engine Mischief & Huawei – Cool by credibility: Brand building through always-on Gold – FleishmanHillard Fishburn & Currencycloud – Currencycloud’s first step on the measurement journey Gold – Isentia & Sport Australia – Athletes as Role Models Gold – Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building an Omnichannel Data-Driven Measurement Engine for a New Health Newsroom Gold – OECD – Impact & Intelligence in-house team Silver – Social & George Clarke’s Council House Scandal ——— Best multi-market reporting Gold – FleishmanHillard Fishburn & Samsung Europe – Aligning PR performance tracking with market intelligence and business objectives consistently across 20 markets Gold – Ketchum & 3M – 3M Champions Science Silver – Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme Bronze – Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved” Bronze – Ketchum & Bunge – Elevating Bunge’s Measurement Approach Bronze – Three Whiskey & Pronovias – How a sophisticated global measurement strategy delivered growth for major bridal brand Pronovias Shortlist – CARMA & Electronics Client – Using social media monitoring to understand market sentiment towards a new product to inform business strategy and increase sales in 16 countries Shortlist – LexisNexis, & COFCO International – Increasing understanding of new markets to help build a trusted reputation in a time of rising uncertainty ——— Best use of a measurement framework Gold – Engine Mischief & National Trust – Losing Nature’s Language Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK Silver – Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare Silver – Ketchum & Bunge – Elevating Bunge’s Measurement Approach Bronze – Advice A/S & Danish Hearts’ Organization – Saving Hearts Bronze – Engine Mischief & TUI – The Holiday Feeling Bronze – The World Bank – The World Bank Human Capital Project ——— Best use of measurement for a single event or campaign Gold – Citypress for SunLife – Ageist Britain? Gold – PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming? Gold – The World Bank – The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes Silver – CISION & Jaguar Land Rover – Defender: Making a splash at the Frankfurt Auto Show Silver – Edelman Intelligence & ASICS – CES 2020 Measurement Silver – Kantar & SNCF – Long Live the Train! Silver – Methods+Mastery & YouTube – Bringing Coachella to the World Silver – OECD – Global Parliamentary Network Bronze – CISION PORTUGAL & Global Teacher Prize Portugal – The “Nobel Prize” for Education Bronze – Social & George Clarke’s Council House Scandal Shortlist – APA-DeFacto & ÖBB – Strategic PR Evaluation as Key Success Factor for Maximum Added Value of Communication – Positioning ÖBB Nightjet as Europe’s Dominant Nighttrain Provider Shortlist – buho™ & Trabajen Vagos – Work, You Bums #TrabajenVagos Shortlist – CARMA & Al Arabiya English – Understanding reputation impact from Al Arabiya English’s exclusive story on Ilhan Omar that garnered worldwide attention Shortlist – CARMA & Electronics Client – Gauging market sentiment for a new product with elevated social media monitoring around an event Shortlist – Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach Shortlist – Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools ——— Best use of new technology in communications measurement Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK Silver – Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz Bronze – PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy Bronze – Talkwalker with Golin & Major Car Manufacturer – Talkwalker’s Conversation Clusters For a Winning Comm’s Pitch, ——— Best use of social media measurement Gold – Ketchum & Gillette – Using Predictive Modeling for Smarter Influencer Content Strategy and Marketing Gold – Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy Silver – CARMA & Mobily – Using social media measurement and analysis to improve social media and digital strategy Bronze – CARMA & Anonymous client – Elevating social media monitoring methodology to accurately understand market sentiment towards a new product Bronze – Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do? ——— Innovation award for new measurement methodologies Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK Silver – Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy Bronze – Golin & Water Wipes – #thisisparenthood Shortlist – Cision Portugal & University of Coimbra – A framework to evaluate Higher Education Institutions reputation on media, University of Coimbra Shortlist – Concept BIU & Godrej Industries Limited – Seven Pillars Underpinning Innovative Measurement Methods Shortlist – Hill+Knowlton Strategies & multiple clients – Seeing Around Corners: Canary Risk Prediction Analysis Shortlist – Infomedia A/S & Constructive Institute – Constructive News – Creating the road map for a global media revolution Shortlist – Norwegian Armed Forces Media Centre – Our Stories – a podcast by the Norwegian Armed Forces Shortlist – PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy Shortlist – Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing) ——— Plain language award for simplicity in campaign effectiveness measurement and reporting Gold – Mediaverse & Australian Government Department – Effective Public Communication Silver – Infomedia A/S & Multiple clients – Merging the needs of the communications director with the mindset of top management Bronze – Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making Bronze – LexisNexis & TUI – Measuring PR effectiveness CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS Most effective planning, research and evaluation in the public and not-for-profit sectors Gold – The World Bank – The World Bank´s Communications Measurement and Evaluation Framework Silver – Ministry of Communications and Information, Singapore – Merdeka Generation Package Bronze – Health Promotion Board, Singapore – National Steps Challenge Season 5 – When changing feelings changes behaviors ——— Most impactful use of insights and analytics recommendations arising from a measurement study Gold – Norwegian Armed Forces Media Center – Strengthening the internal reputation of the Norwegian Home Guard – a measurement-driven approach Gold – The World Bank – The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes Gold – University of Technology Sydney & Achmea – Implementing an Architecture of Listening in Achmea for Insights and Engagement Silver – CARMA & Mobily – Using insights from social media measurement and analysis to improve awareness, engagement and customer service Silver – Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing) Bronze – Infomedia A/S & Commercial Clients – Global Goals Explorer – tapping into the global agenda of sustainability, CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS Best use of integrated communication measurement/research Gold – Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning Gold – Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications Gold – Engine Mischief & TUI – The Holiday Feeling Gold – Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building a Data-Driven Measurement Engine for a Health Newsroom Silver – CARMA & Al Arabiya English – Using integrated measurement to understand reputational impact of an exclusive story on a news organization Silver – Edelman Intelligence & ASICS – CES 2020 Measurement Silver – Ketchum & Whirlpool – Getting Smart on Smart Home Messaging Silver – Social & George Clarke’s Council House Scandal Bronze – Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach Bronze – Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust Bronze – Infomedia A/S & Danish Crown – Danish Crown improved their brand reputation through targeted communication Bronze – Ketchum & Bunge – Elevating Bunge’s Measurement Approach Shortlist – APA-DeFacto & ÖAMTC – A Powerful Tool – Integrated Reputation Analysis: How Image Radar Made ÖAMTC’s Repositioning a Success Shortlist – Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools ——— Most effective planning, research and evaluation in business-to-business communications Gold – Kantar & Vodafone – A transparent analysis of business success Bronze – Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space Bronze – Citypress & LDC – The LDC Top 50 Most Ambitious Business Leaders programme Bronze – Hill+Knowlton Strategies & E.ON – Nudging ——— Most effective planning, research and evaluation in consumer communications Gold – Engine Mischief & TUI – The Holiday Feeling Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK Silver – Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare Silver – Hotwire & Homeaway – The Teddy Express Silver – Isentia & SM Supermalls – Maximising Consumer Advocacy in the Philippines Silver – Kantar & Cafeyn – The Future of Print Bronze – Cision & Slimming World – 50th Anniversary Bronze – Ketchum & 3M – 3M Champions Science ——— Most effective planning, research and evaluation in the public and not-for-profit sectors Gold – Kantar & SNCF – Long Live the Train! Gold – Pegasus & Network Rail/British Transport Police – You vs. Train Silver – Mediaverse & Australian Government Department – Effective Public Communication Silver – Engine Mischief & National Trust – Losing Nature’s Language Bronze – Infomedia A/S & ONE OF US (Danish: EN AF OS) – Every success starts with great research: How ‘ONE OF US’ destigmatized mental illness in the media Bronze – Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning Shortlist – Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme Shortlist – GlobalNews Group & CONMEBOL – A Champions League final for South American football Shortlist – GlobalNews Group & Search Unit for Presumed Disappeared Persons (UBPD) – The search is with you Shortlist – Hill+Knowlton Strategies & Smart Energy UK (SEGB) – The Missing Piece Shortlist – Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust Shortlist – Isentia & ACRES (Animal Concerns Research and Education Society) – Stop Illegal Wildlife Trade this Chinese New Year Shortlist – IC Comms & GreaterSport – That Counts! Getting Greater Manchester moving – behaviour change campaign Shortlist – PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming? Shortlist – Social & George Clarke’s Council House Scandal ——— Most effective planning, research and evaluation: Western Europe Gold – Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved” Gold – Kantar & Cafeyn – The Future of Print Gold – Kantar & Vodafone – A transparent analysis of business success Silver – Commetric – A data-driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme Bronze – Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools The Americas Silver – Golin & Water Wipes – #thisisparenthood USA Gold – Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz APAC Silver – Mediaverse & Australian Government Department – Effective Public Communication ——— Most impactful client recommendations arising from a measurement study Gold – Cecubo Group & Bankia – Competitive Intelligence Unit: Measurement of CSR communications impact and benchmarking Gold – Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications Gold – Isentia & Sport Australia – Athletes as Role Models Gold – Kantar & Vodafone – A transparent analysis of business success Silver – CARMA & Al Arabiya English – Understanding reputational impact of an exclusive story to measure and improve Al Arabiya English’s perception as a leading news organization Silver – Commetric – A data driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme Bronze – Concept BIU & Godrej Industries Limited – Towards Communication Leadership, using analytics and creativity Bronze – Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space Shortlist – Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do? Shortlist – Infomedia Sweden AB & H&M Foundation – Recommendations for sustainability outreach