AMEC Awards 2022 Winners AMEC Lifetime Achievement Award The Don Bartholomew Award for outstanding service to the industry WINNER Richard Bagnall GRAND PRIX AWARDS Platinum Award for the most effective media intelligence, research & insights company WINNER Methods+Mastery and Capital One Finance – Driving Awareness of Capital One as a leading technology employer SPECIAL AWARDS AMEC Communications, Research and Measurement Team (organisation) of the Year – small WINNER Citypress AMEC Communications Research & Measurement Team (organisation) of the Year – large WINNER Golin Young Professional of the year WINNER Ketchum – Kelley Heaslip, Managing Consultant WINNER Marble Global Limited – Michael Urquhart, Principal WINNER Methods+Mastery – Alex McPherson, Vice President, Director of Business Intelligence WINNER Publistat – Robin ten Brink, Head of Operations WINNER Ruepoint – Nicola Baird – Media Insight Consultant AMEC Student of the Year WINNER Belinda Tan Highly Commended Kristy Hitchens CATEGORIES FOR ALL Most effective planning, research and evaluation of a Diversity and Inclusion Programme SILVER CARMA & Morning Consult with HSBC – Trust transparency: how a commitment to the findings of measurement opened up HSBC’s D&I communications BRONZE Golin Beijing & Yennifer Fang Studios – A Day of Trans Best crisis comms measurement and reporting GOLD Onclusive & Shell – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company. Shell’s decision to exit operations in Russia GOLD Medianet Insights & Australian Government Department – Emergency communications SILVER Fullintel & Multinational pharmaceutical company – Guiding a well-known pharmaceutical brand through a drug safety crisis BRONZE Weber Shadwick – Crisis Alert Management BRONZE A Data Pro – Comprehensive measurement of an international communication crisis Best evaluation on a small budget (<£10,000 or <$10,000) GOLD Cision & Office for Health Improvement & Disparities (OHID) – Help Us Help You – Cervical Screening Saves Lives Best first steps on a measurement journey BRONZE Ketchum & Michelin – Building a Measurement Engine Best multi-market reporting GOLD CARMA & Honda Europe – On the road to meaningful multi-market measurement and evaluation SILVER Commetric & EY – Understanding brand positioning and opportunities in a post-COVID digital transformation sector SILVER Onclusive & AML – Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda SILVER Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia BRONZE CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey Best use of a measurement framework BRONZE Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB)-Communicating scientific breakthrough in times of global pandemic BRONZE GlobalNews Group & Nestle© Colombia, measuring the creation of shared value BRONZE Ketchum & Michelin-Building a Measurement Engine Best use of measurement for a single event or campaign BRONZE CARMA & Morning Consult with HSBC – Transition transformation: how a COP26 measurement programme reshaped the way HSBC communicates about climate worldwide BRONZE Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic BRONZE Onclusive MNHN-Musee d’Histoire Naturelle – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions BRONZE Twelve & CTL Communications for Boehringer Ingelheim and the World Stroke Organization – FAST Heroes campaign Best use of new technology in communications measurement GOLD Ketchum & The Wendy’s Company – Hot & Crispy: Quantifying the Power of PR SILVER – Helping brands find their whitespace: Implementing technological solutions to an age-old problem SILVER Ketchum & Global pharmaceutical company – Driving Change and Adoption Best use of social media measurement GOLD Fullintel & Multinational biopharmaceutical – a successful RTW strategy underpinned by Fullintel social media intelligence GOLD Methods+Mastery & IBM – Radically rethinking measurement for IBM social SILVER Aduro Communications & Hartley’s 10 Cal Jelly – #SayYesToPudding SILVER Infomedia & DSB – Evaluating Social Performance: A cohesive score for measuring and fostering success across social channels SILVER Ketchum & CloroxPro – Evaluating & Curating B2B Social Media Strategy SILVER Fullintel & Multinational pharmaceutical company – Fullintel helps client track and engage influencers on Twitter, Facebook and Linkedin Innovation award for new measurement methodologies BRONZE Citypress – RAP: A new way to assess reputational strength BRONZE Ketchum & State Farm -Jake from State Farm TikTok Debut Plain language Award for simplicity in campaign effectiveness measurement and reporting SILVER Isentia & Sport New Zealand – Using research to drive change for women in sport SILVER Omnicom Public Relations & Philips – Optimizing for the next generation of Philips measurement BRONZE Onclusive & Desigual – Bringing the data to life: Onclusive embody Desigual’s philosophy of optimism, difference and joy in their new measurement framework BRONZE Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions Step change award for the best improvement of a measurement journey GOLD CARMA & Honda – The ongoing journey to meaningful measurement and evaluation GOLD CARMA & Morning Consult with HSBC – Getting Results: how an integrated measurement programme, built from scratch, changed how HSBC reports its earnings GOLD Ketchum & Michelin – Building a Measurement Engine GOLD Methods+Mastery & Credit Karma – Credit Karma: From Checking a Box to Proving Impact GOLD Omnicom Public Relations Group – Optimizing for the next generation of Philips measurement SILVER CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success SILVER CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey SILVER Cision & Lego – Lego Exclusives Launches New Building Blocks SILVER Golin New York & Virgo Health – Patient Journey SILVER Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives BRONZE Onclusive & ECA- European Court of Auditors – Analysing a changing communications narrative at scale BRONZE Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS Best use of integrated communication measurement / research GOLD Commetric & Institute of Molecular & Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic GOLD Fullintel & Multinational pharmaceutical company – Consolidating a Fortune 500 Pharmaceutical company media measurement for more accurate insights and 50 percent cost savings GOLD Isentia & AboitizPower – Isentia x AboitizPower Philippines: Raising the Bar in Championing Sustainability and Employer Branding GOLD Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives GOLD Onclusive & Shell plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia SILVER Coes Media Analisis & United Nations – Hate Speech and Discrimination in Social Networks SILVER Commetric and TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations SILVER Golin Dallas & Lego Americas – Showing the value of earned in a paid, owned, shared approach SILVER Hill+Knowlton Strategies & Vodafone – SMEs Like Me – Insight into the people powering British small business SILVER Ketchum & American Egg Board-Making Egg Nutrition Science Digestible SILVER Marble Global Limited & a cohort of 4 organisations supported by Quadrature Climate Foundation – COP26 Out of Home Advertising Campaign Most effective planning, research and evaluation in business to business communications SILVER GOLIN Tapei & Taiwan AIDS Society & Taiwan AIDS Nurses Association – U=U: Decriminalising people with HIV SILVER Isentia & Sport New Zealand – Using research to drive change for women in sport SILVER Onclusive & MNHN– Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions BRONZE CARMA & Dubai Police -Demonstrating World Police Summit Success with the AMEC Framework BRONZE Cecubo Group & Braga´s City council (Minho Region, Portugal)– Analysis of the city brand in the context of the European Capital of Culture candidacy BRONZE Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic BRONZE Infomedia & ONE-OF-US– Towards greater social inclusion – Evaluation of the media’s role in stigmatizing mental illnesses BRONZE Medianet Insights & Australian Government Department– Emergency Communications BRONZE Onclusive & ECA– The European Court of Auditors (ECA) building a measurement solution Most impactful client recommendations arising from a measurement study GOLD Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia GOLD Methods+Mastery & Capital One Finance – Driving Awareness of Capital One as a leading technology employer SILVER Commetric & TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations SILVER Marble Global Ltd & World Bank Group – Building a research-based climate change communications strategy BRONZE Hill+Knowlton Strategies & Adidas – “Smart Media List: A Data-Driven Approach to Media Targeting” BRONZE Isentia & Sport New Zealand – Using research to drive change for women in sport Most effective planning, research and evaluation in consumer communications BRONZE Golin Chicago and McDonald’s USA – Revolutionizing Measurement for McDonalds with a New Spin on Customer Journey BRONZE Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post-COVID world BRONZE Smoking Gun & Munchkin – Another Munchkin Miracle Most effective planning, research and evaluation in business to business communications BRONZE Commetric & EY – Understanding brand positioning and opportunities in a post-COVID digital transformation sector Most effective planning, research and evaluation in consumer communications BRONZE Golin Chicago and McDonald’s USA – Revolutionizing Measurement for McDonalds with a New Spin on Customer Journey BRONZE Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post-COVID world BRONZE Smoking Gun & Munchkin – Another Munchkin Miracle Most effective planning, research and evaluation: APAC SILVER Isentia and Sport New Zealand – Using research to drive change for women in sport. BRONZE iExadia+Experienced Media Analysts for Global Auto Sector-Insights Creating Impact Most effective planning, research and evaluation: AMERICAS GOLD GlobalNews group & Nestle© – Nestle© Colombia, measuring the creation of shared value GOLD Methods+Mastery & Client – A brand under pressure: balancing the debate around client’s reputation Most effective planning, research and evaluation: Middle East and Africa BRONZE CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Most effective planning, research and evaluation: Western Europe GOLD CARMA & Honda – Journeying across Europe towards meaningful measurement and evaluation GOLD Hill+Knowlton Strategies & Ford in Europe – Journeying across Europe towards meaningful measurement and evaluation SILVER Golin London & ASICS – Mind Race BRONZE Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors