AMEC Awards 2022 Shortlist CATEGORIES FOR ALL Most effective planning, research and evaluation of a Diversity and Inclusion Programme 4CO & Saint-Gobain – Our Journey on Diversity and Inclusion CARMA & Morning Consult with HSBC – Trust transparency: how a commitment to the findings of measurement opened up HSBC’s D&I communications Golin Beijing & Yennifer Fang Studios – A Day of Trans Workday – Raising awareness for Belonging & Diversity in Europe Best crisis comms measurement and reporting Onclusive & Shell – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company. Shell’s decision to exit operations in Russia Medianet Insights & Australian Government Department – Emergency communications Fullintel & Multinational pharmaceutical company – Guiding a well-known pharmaceutical brand through a drug safety crisis Weber Shadwick – Crisis Alert Management A Data Pro – Comprehensive measurement of an international communication crisis Best evaluation on a small budget (<£10,000 or <$10,000) Cision & Office for Health Improvement & Disparities (OHID) – Help Us Help You – Cervical Screening Saves Lives Best first steps on a measurement journey Isentia & AboitizPower Phillipines – Raising the bar in Championing Sustainability and employer branding Ketchum & Michelin – Building a Measurement Engine Ruepoint & Respond Housing – RESPONDing to the Irish Housing Crisis Best multi-market reporting CARMA & Honda Europe – On the road to meaningful multi-market measurement and evaluation CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey iExadia & Experienced Media Analysts Media Solutions for Global Auto Sector – Insights creating Impact Onclusive & AML – Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia Best use of a measurement framework buho Media & ASOFONDOS – A strategy for conquest the debate around pensions towards the electoral dynamics in Colombia CARMA & Dubai Police – Demonstrating World Police Summit Success with the AMEC Framework CARMA & Dubai Police – Dubai Police – best practice measurement toolkit Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB)-Communicating scientific breakthrough in times of global pandemic GlobalNews Group & Nestle© Colombia, measuring the creation of shared value Ketchum & Michelin-Building a Measurement Engine Onclusive & AML-Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda Onclusive & KPMG-Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives Best use of measurement for a single event or campaign buho Media & JEP – Jurisdicción especial para la paz (Special Jurisdiction for Peace) – Recognition of guilt hearings. The right moment to bring back the debate of peace in Columbia to the public arena CARMA & Morning Consult with HSBC – Transition transformation: how a COP26 measurement programme reshaped the way HSBC communicates about climate worldwide Cision & Jaguar Land Rover – Range Rover Launch Campaign Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic Fullintel & Global leader in vision care – Consolidating and improving event media measurement for a global leader in vision care Hill+Knowlton Strategies & Duracell – Proving the value of influencer content within the broader marketing mix Ketchum & Gillette – NFL Super Bowl Product Innovation Campaign Medianet Insights & Local Government Council – Lunar festival celebrations Onclusive MNHN-Musee d’Histoire Naturelle – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions Twelve & CTL Communications for Boehringer Ingelheim and the World Stroke Organization – FAST Heroes campaign Best use of new technology in communications measurement Hill+Knowlton Strategies – Helping brands find their whitespace: Implementing technological solutions to an age-old problem Ketchum & The Wendy’s Company – Hot & Crispy: Quantifying the Power of PR Ketchum & Global pharmaceutical company – Driving Change and Adoption Best use of social media measurement Aduro Communications & Hartley’s 10 Cal Jelly – #SayYesToPudding Fullintel & Multinational biopharmaceutical – a successful RTW strategy underpinned by Fullintel social media intelligence Fullintel & Multinational biopharmaceutical company – Fullintel helps one of the world’s largest biopharmaceutical company track and engage influencers on Twitter, Facebook and Linkedin Infomedia & DSB – Evaluating Social Performance: A cohesive score for measuring and fostering success across social channels Ketchum & CloroxPro – Evaluating & Curating B2B Social Media Strategy Methods+Mastery & IBM – Radically rethinking measurement for IBM social Innovation award for new measurement methodologies Citypress – RAP: A new way to assess reputational strength Hill+Knowlton Strategies– Helping brands find their whitespace: Implementing technological solutions to an age-old problem Ketchum & State Farm -Jake from State Farm TikTok Debut Ketchum & Genuine Alaska Pollock Producers (GAPP) – Sleighing the Holidays with Surimi Seafood Ketchum & Global pharmeceutical company – Driving Change and Adoption OECD – Measuring the OECD’s Policy Impact Onclusive & The European Court of Auditors (ECA) – European Court of Auditors: Analysing an evolving, multi-stakeholder communications narrative at scale Plain language Award for simplicity in campaign effectiveness measurement and reporting Concept BIU & Godrej Industries Limited – Simplicity continues to power Godrej’s communication decision making Isentia & Sport New Zealand – Using research to drive change for women in sport Omnicom Public Relations & Philips – Optimizing for the next generation of Philips measurement Onclusive & Desigual – Bringing the data to life: Onclusive embody Desigual’s philosophy of optimism, difference and joy in their new measurement framework Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions Vuelio & Lotus – “A report my Mum can understand” Step change award for the best improvement of a measurement journey CARMA & Morning Consult with HSBC – Getting Results: how an integrated measurement programme, built from scratch, changed how HSBC reports its earnings CARMA & Honda – The ongoing journey to meaningful measurement and evaluation CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey Cision & Lego – Lego Exclusives Launches New Building Blocks Golin New York & Virgo Health – Patient Journey Infomedia Norge AS – How analyzing 3.45 million articles set the tone for the whole Norwegian media landscape Ketchum & Michelin – Building a Measurement Engine Methods+Mastery & Credit Karma – Credit Karma: From Checking a Box to Proving Impact Omnicom Public Relations Group – Optimizing for the next generation of Philips measurement Onclusive & ECA- European Court of Auditors – Analysing a changing communications narrative at scale Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors Vuelio & Gousto – Gousto delivers greater Impact with PR measurement CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS Most effective planning, research and evaluation in the public and not for profit sectors The World Bank – Delivering deeper communications insights through multi-channel measurement Ministry of Communications and Information (MCI) – Gov.sg Community Programmes Most effective planning, research and evaluation in business to business communications PricewaterhouseCoopers Pvt Ltd-ESG: A Bridge to action Most impactful use of insights and analytics recommendations arising from a measurement study Ministry of Communications and Information (MCI) – The use of videos in Government Communications CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS Most impactful client recommendations arising from a measurement study Cision – State of the Media Commetric & TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations Hill+Knowlton Strategies & Adidas – “Smart Media List: A Data-Driven Approach to Media Targeting” Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post covid world Isentia & Sport New Zealand – Using research to drive change for women in sport Marble Global Ltd & World Bank Group – Building a research-based climate change communications strategy Medianet Insights & Australian Government Department – Emergency communications Methods+Mastery & Capital One Finance – Driving Awareness of Capital One as a leading technology employer Onclusive & AML – Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia Best use of integrated communication measurement/research Coes Media Analisis & United Nations– Hate Speech and Discrimination in Social Networks Commetric & Institute of Molecular & Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic Commetric & Novartis – Commetric and TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations Fullintel & Multinational pharmaceutical company – Consolidating a Fortune 500 Pharmaceutical company media measurement for more accurate insights and 50 percent cost savings Golin Dallas & Lego Americas – Showing the value of earned in a paid, owned, shared approach Hill+Knowlton Strategies & Vodafone – SMEs Like Me – Insight into the people powering British small business Isentia & AboitizPower – Isentia x AboitizPower Philippines: Raising the Bar in Championing Sustainability and Employer Branding Ketchum & American Egg Board-Making Egg Nutrition Science Digestible Marble Global Limited & a cohort of 4 organisations supported by Quadrature Climate Foundation – COP26 Out of Home Advertising Campaign Onclusive & Shell plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives PT Astra International Tbk – SATU Indonesia Awards Most effective planning, research and evaluation in the public and not for profit sectors 1000heads & United Nations Environment Programme – UN | Face The Plastic Truth Agility PR & Canadian Medical Association – Weekly Impact & Insights Reporting Cecubo Group & Braga´s City council (Minho Region, Portugal) – Analysis of the city brand in the context of the European Capital of Culture candidacy CARMA & Dubai Police -Demonstrating World Police Summit Success with the AMEC Framework CARMA & Tourism Ireland -Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic GOLIN Tapei & Taiwan AIDS Society & Taiwan AIDS Nurses Association – U=U: Decriminalising people with HIV Infomedia & ONE-OF-US – Towards greater social inclusion – Evaluation of the media’s role in stigmatizing mental illnesses Isentia & Sport New Zealand – Using research to drive change for women in sport Medianet Insights & Australian Government Department – Emergency Communications Marble Global Ltd & National Highways – Helping National Highways understand and pre-empt reputational risk Onclusive & ECA – The European Court of Auditors (ECA) building a measurement solution Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions The World Bank – Delivering deeper communications insights through multi-channel measurements and optimise their communications to win against their key competitors Most effective planning, research and evaluation in business to business communications buho Media & Siete 24 – Communication Effectiveness Evaluation-Brand story framing Commetric & EY – Understanding brand positioning and opportunities in a post-COVID digital transformation sector Onclusive & Shell – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia Workday – Raising awareness for Belonging & Diversity in Europe their communications to win against their key competitors Most effective planning, research and evaluation in consumer communications CARMA and Honda-Driving Towards Consumer Insights Golin Chicago and McDonald’s USA – Revolutionizing Measurement for McDonalds with a New Spin on Customer Journey Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post-COVID world Ketchum & American Egg Board – Making Egg Nutrition Science Digestible Smoking Gun & Munchkin – Another Munchkin Miracle Most effective planning, research and evaluation: APAC iExadia+Experienced Media Analysts for Global Auto Sector-Insights Creating Impact Isentia and Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post-COVID world Isentia and Sport New Zealand – Using research to drive change for women in sport. LexisNexis & Confidential Jockey Club – LexisNexis helps a Jockey Club benchmark communication effectiveness and understand new global audiences Medianet Insights & Local Government Council-Lunar festival celebrations Most effective planning, research and evaluation: Middle East and Africa CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success Most effective planning, research and evaluation: The Americas GlobalNews group & Nestle© – Nestle© Colombia, measuring the creation of shared value Methods+Mastery & Client – A brand under pressure: balancing the debate around client’s reputation Notified & Navient – Helping Navient Right-Size its Media Exposure Most effective planning, research and evaluation: Western Europe CARMA & Honda – Journeying across Europe towards meaningful measurement and evaluation Golin London & ASICS – Mind Race Hill+Knowlton Strategies & Ford in Europe – Journeying across Europe towards meaningful measurement and evaluation Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors SPECIAL AWARDS AMEC Communications Research & Measurement Team (organisation) of the Year – large CARMA Golin AMEC Communications, Research and Measurement Team (organisation) of the Year – small Citypress Young Professional of the year buho Media – Sebastian Becerra – Manager of Brand Research CC Group – Matthew Denby, Account Manager CARMA – Sabrina Azmi, Head of Client Services, Asia Ketchum – Kelley Heaslip, Managing Consultant Marble Global Limited – Michael Urquhart, Principal Methods+Mastery – Alex McPherson, Vice President, Director of Business Intelligence Publistat – Robin ten Brink, Head of Operations Ruepoint – Nicola Baird – Media Insight Consultant