AMEC Awards 2022 Shortlist

CATEGORIES FOR ALL


Most effective planning, research and evaluation of a Diversity and Inclusion Programme

4CO & Saint-Gobain – Our Journey on Diversity and Inclusion

CARMA  & Morning Consult with HSBC – Trust transparency: how a commitment to the findings of measurement opened up HSBC’s D&I communications

Golin Beijing & Yennifer Fang Studios – A Day of Trans

Workday – Raising awareness for Belonging & Diversity in Europe


Best crisis comms measurement and reporting

Onclusive & Shell – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company. Shell’s decision to exit operations in Russia

Medianet Insights & Australian Government Department – Emergency communications

Fullintel & Multinational pharmaceutical company – Guiding a well-known pharmaceutical brand through a drug safety crisis

Weber Shadwick – Crisis Alert Management

A Data Pro – Comprehensive measurement of an international communication crisis


Best evaluation on a small budget (<£10,000 or <$10,000)

Cision & Office for Health Improvement & Disparities (OHID) – Help Us Help You – Cervical Screening Saves Lives


Best first steps on a measurement journey

Isentia & AboitizPower Phillipines – Raising the bar in Championing Sustainability and employer branding

Ketchum & Michelin – Building a Measurement Engine

Ruepoint & Respond Housing – RESPONDing to the Irish Housing Crisis


Best multi-market reporting

CARMA & Honda Europe – On the road to meaningful multi-market measurement and evaluation

CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey

iExadia & Experienced Media Analysts Media Solutions for Global Auto Sector – Insights creating Impact

Onclusive & AML – Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda

Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia


Best use of a measurement framework

buho Media & ASOFONDOS – A strategy for conquest the debate around pensions towards the electoral dynamics in Colombia

CARMA & Dubai Police – Demonstrating World Police Summit Success with the AMEC Framework

CARMA & Dubai Police – Dubai Police – best practice measurement toolkit

Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB)-Communicating scientific breakthrough in times of global pandemic

GlobalNews Group & Nestle© Colombia, measuring the creation of shared value

Ketchum & Michelin-Building a Measurement Engine

Onclusive & AML-Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda

Onclusive & KPMG-Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives


Best use of measurement for a single event or campaign

buho Media & JEP – Jurisdicción especial para la paz (Special Jurisdiction for Peace) – Recognition of guilt hearings. The right moment to bring back the debate of peace in Columbia to the public arena

CARMA & Morning Consult with HSBC – Transition transformation: how a COP26 measurement programme reshaped the way HSBC communicates about climate worldwide

Cision & Jaguar Land Rover – Range Rover Launch Campaign

Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic

Fullintel & Global leader in vision care – Consolidating and improving event media measurement for a global leader in vision care

Hill+Knowlton Strategies & Duracell – Proving the value of influencer content within the broader marketing mix

Ketchum & Gillette – NFL Super Bowl Product Innovation Campaign

Medianet Insights & Local Government Council – Lunar festival celebrations

Onclusive MNHN-Musee d’Histoire Naturelle – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions

Twelve & CTL Communications for Boehringer Ingelheim and the World Stroke Organization – FAST Heroes campaign


Best use of new technology in communications measurement

Hill+Knowlton Strategies – Helping brands find their whitespace: Implementing technological solutions to an age-old problem

Ketchum & The Wendy’s Company – Hot & Crispy: Quantifying the Power of PR

Ketchum & Global pharmaceutical company – Driving Change and Adoption


Best use of social media measurement

Aduro Communications & Hartley’s 10 Cal Jelly – #SayYesToPudding

Fullintel & Multinational biopharmaceutical – a successful RTW strategy underpinned by Fullintel social media intelligence

Fullintel & Multinational biopharmaceutical company – Fullintel helps one of the world’s largest biopharmaceutical company track and engage influencers on Twitter, Facebook and Linkedin

Infomedia & DSB – Evaluating Social Performance: A cohesive score for measuring and fostering success across social channels

Ketchum & CloroxPro – Evaluating & Curating B2B Social Media Strategy

Methods+Mastery & IBM – Radically rethinking measurement for IBM social


Innovation award for new measurement methodologies

Citypress – RAP: A new way to assess reputational strength

Hill+Knowlton Strategies– Helping brands find their whitespace: Implementing technological solutions to an age-old problem

Ketchum & State Farm -Jake from State Farm TikTok Debut

Ketchum & Genuine Alaska Pollock Producers (GAPP) – Sleighing the Holidays with Surimi Seafood

Ketchum & Global pharmeceutical company – Driving Change and Adoption

OECD – Measuring the OECD’s Policy Impact

Onclusive & The European Court of Auditors (ECA) – European Court of Auditors: Analysing an evolving, multi-stakeholder communications narrative at scale


Plain language Award for simplicity in campaign effectiveness measurement and reporting

Concept BIU & Godrej Industries Limited – Simplicity continues to power Godrej’s communication decision making

Isentia & Sport New Zealand – Using research to drive change for women in sport

Omnicom Public Relations & Philips – Optimizing for the next generation of Philips measurement

Onclusive & Desigual – Bringing the data to life: Onclusive embody Desigual’s philosophy of optimism, difference and joy in their new measurement framework

Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions

Vuelio & Lotus – “A report my Mum can understand”


Step change award for the best improvement of a measurement journey

CARMA & Morning Consult with HSBC – Getting Results: how an integrated measurement programme, built from scratch, changed how HSBC reports its earnings

CARMA & Honda – The ongoing journey to meaningful measurement and evaluation

CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success

CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey

Cision & Lego – Lego Exclusives Launches New Building Blocks

Golin New York & Virgo Health – Patient Journey

Infomedia Norge AS – How analyzing 3.45 million articles set the tone for the whole Norwegian media landscape

Ketchum & Michelin – Building a Measurement Engine

Methods+Mastery & Credit Karma – Credit Karma: From Checking a Box to Proving Impact

Omnicom Public Relations Group – Optimizing for the next generation of Philips measurement

Onclusive & ECA- European Court of Auditors – Analysing a changing communications narrative at scale

Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives

Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors

Vuelio & Gousto – Gousto delivers greater Impact with PR measurement

CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS


Most effective planning, research and evaluation in the public and not for profit sectors

The World Bank – Delivering deeper communications insights through multi-channel measurement

Ministry of Communications and Information (MCI) – Gov.sg Community Programmes


Most effective planning, research and evaluation in business to business communications

PricewaterhouseCoopers Pvt Ltd-ESG: A Bridge to action


Most impactful use of insights and analytics recommendations arising from a measurement study

Ministry of Communications and Information (MCI) – The use of videos in Government Communications


CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS


Most impactful client recommendations arising from a measurement study

Cision – State of the Media

Commetric & TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations

Hill+Knowlton Strategies & Adidas – “Smart Media List: A Data-Driven Approach to Media Targeting”

Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post covid world

Isentia & Sport New Zealand – Using research to drive change for women in sport

Marble Global Ltd & World Bank Group – Building a research-based climate change communications strategy

Medianet Insights & Australian Government Department – Emergency communications

Methods+Mastery & Capital One Finance – Driving Awareness of Capital One as a leading technology employer

Onclusive & AML – Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda

Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia


Best use of integrated communication measurement/research

Coes Media Analisis & United Nations– Hate Speech and Discrimination in Social Networks

Commetric & Institute of Molecular & Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic

Commetric & Novartis – Commetric and TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations

Fullintel & Multinational pharmaceutical company – Consolidating a Fortune 500 Pharmaceutical company media measurement for more accurate insights and 50 percent cost savings

Golin Dallas & Lego Americas – Showing the value of earned in a paid, owned, shared approach

Hill+Knowlton Strategies & Vodafone – SMEs Like Me – Insight into the people powering British small business

Isentia & AboitizPower – Isentia x AboitizPower Philippines: Raising the Bar in Championing Sustainability and Employer Branding

Ketchum & American Egg Board-Making Egg Nutrition Science Digestible

Marble Global Limited & a cohort of 4 organisations supported by Quadrature Climate Foundation – COP26 Out of Home Advertising Campaign

Onclusive & Shell plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia

Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives

PT Astra International Tbk – SATU Indonesia Awards


Most effective planning, research and evaluation in the public and not for profit sectors

1000heads & United Nations Environment Programme – UN | Face The Plastic Truth

Agility PR & Canadian Medical Association – Weekly Impact & Insights Reporting

Cecubo Group & Braga´s City council (Minho Region, Portugal) – Analysis of the city brand in the context of the European Capital of Culture candidacy

CARMA & Dubai Police -Demonstrating World Police Summit Success with the AMEC Framework

CARMA & Tourism Ireland -Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey

Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic

GOLIN Tapei & Taiwan AIDS Society & Taiwan AIDS Nurses Association – U=U: Decriminalising people with HIV

Infomedia & ONE-OF-US – Towards greater social inclusion – Evaluation of the media’s role in stigmatizing mental illnesses

Isentia & Sport New Zealand – Using research to drive change for women in sport

Medianet Insights & Australian Government Department – Emergency Communications

Marble Global Ltd & National Highways – Helping National Highways understand and pre-empt reputational risk

Onclusive & ECA – The European Court of Auditors (ECA) building a measurement solution

Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions

The World Bank – Delivering deeper communications insights through multi-channel measurements and optimise their communications to win against their key competitors


Most effective planning, research and evaluation in business to business communications

buho Media & Siete 24 – Communication Effectiveness Evaluation-Brand story framing

Commetric & EY – Understanding brand positioning and opportunities in a post-COVID digital transformation sector

Onclusive & Shell – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia

Workday – Raising awareness for Belonging & Diversity in Europe their communications to win against their key competitors


Most effective planning, research and evaluation in consumer communications

CARMA and Honda-Driving Towards Consumer Insights

Golin Chicago and McDonald’s USA – Revolutionizing Measurement for McDonalds with a New Spin on Customer Journey

Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post-COVID world

Ketchum & American Egg Board – Making Egg Nutrition Science Digestible

Smoking Gun & Munchkin – Another Munchkin Miracle


Most effective planning, research and evaluation: APAC

iExadia+Experienced Media Analysts for Global Auto Sector-Insights Creating Impact

Isentia and Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post-COVID world

Isentia and Sport New Zealand – Using research to drive change for women in sport.

LexisNexis & Confidential Jockey Club – LexisNexis helps a Jockey Club benchmark communication effectiveness and understand new global audiences

Medianet Insights & Local Government Council-Lunar festival celebrations


Most effective planning, research and evaluation: Middle East and Africa

CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success


Most effective planning, research and evaluation: The Americas

GlobalNews group & Nestle© – Nestle© Colombia, measuring the creation of shared value

Methods+Mastery & Client – A brand under pressure: balancing the debate around client’s reputation

Notified & Navient – Helping Navient Right-Size its Media Exposure


Most effective planning, research and evaluation: Western Europe

CARMA & Honda – Journeying across Europe towards meaningful measurement and evaluation

Golin London & ASICS – Mind Race

Hill+Knowlton Strategies & Ford in Europe – Journeying across Europe towards meaningful measurement and evaluation

Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors

SPECIAL AWARDS


AMEC Communications Research & Measurement Team (organisation) of the Year – large

CARMA

Golin


AMEC Communications, Research and Measurement Team (organisation) of the Year – small

Citypress


Young Professional of the year

buho Media – Sebastian Becerra – Manager of Brand Research

CC Group – Matthew Denby, Account Manager

CARMA – Sabrina Azmi, Head of Client Services, Asia

Ketchum – Kelley Heaslip, Managing Consultant

Marble Global Limited – Michael Urquhart, Principal

Methods+Mastery – Alex McPherson, Vice President, Director of Business Intelligence

Publistat –  Robin ten Brink, Head of Operations

Ruepoint – Nicola Baird – Media Insight Consultant