AMEC Awards 2021 Shortlist CATEGORIES FOR ALL Best crisis comms measurement and reporting CARMA & SAS – SAS Covid Response Isentia & Huawei APAC – How does Huawei proactively manage its reputation? Ketchum & Clorox – Managing the impact of the pandemic Nerve & Rappler.com – The Rappler Crisis: A Nerve crisis management case study OECD – Covid-19 Hub PR News & Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing (abbreviated in Russian as Rospotrebnadzor) – Rospotrebnadzor in a New Communication Reality of the Coronavirus Pandemic Retriever & Finnish Radiation and Nuclear Safety Authority STUK – Disturbance at Olkiluoto 2 nuclear power plant Best evaluation on a small budget (<£10,000 or <$10,000) CISION & Pandora – Pandora Brilliance – Lab Grown Diamonds GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region. Hard Numbers & HelloDone – Delivering Hard Numbers on a small budget Isentia & SCAPE – Democratising measurement to hack the new normal during COVID-19 lockdowns PR News & The Museum of Cosmonautics – Museums Online Best first steps on a measurement journey CARMA & Chartered Accountants Association (OCC) – First measurement steps for the Portuguese Accountants Association Echo Research & BitMEX – Shooting for the Moon – with evidence FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact Fullintel & client – Implementing media measurement to accurately gauge public and media opinion for a major forest management company Infomedia & Citycon – RE: Liljeholmen – using media identity and focus groups for urban planning communications Maverick – The Maverick Way Leading the Measurement Journey PR News & Samsung Electronics Rus Company – Evaluating influencers’ performance for Samsung pressrelations GmbH & Boehringer Ingelheim – Boehringer Ingelheim steps into a globally consistent approach in evaluation of communication TRUE Global Intelligence (FleishmanHillard UK) & Krispy Kreme – Maximizing Krispy Kreme’s PR Measurement Best multi-market reporting Cision & Adobe – Adobe MAX: Delivering “Creativity for All” Cision & CNBC – CNBC in the world of fake news Cision & Coca-Cola – Coca-Cola – The new normal post Covid-19 Commetric/Notified & VisitBritain – Evolution of a PR measurement journey during a pandemic Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting Infomedia & H&M – Looop – a circular fashion future Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers – Caring for Carers LexisNexis & Canon ME – Measuring PR effectiveness within two distinctive regions Media Measurement & UNICEF PFP – Using Digital Analysis to support UNICEF through the COVID-19 Pandemic Best use of a measurement framework buho Media & World Bank and Border Agency of Colombian national government – A story of integration: strategy to combat xenophobia against Venezuelan migrants in Colombia CARMA & PMI – Building a culture of measurement for a smoke free future Golin & Adobe – Adobe’s New Global Social Media Measurement Framework Kantar & NatWest Bank – A new voice for sustainability RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success Best use of measurement for a single event or campaign Cision & Coca-Cola – Hope, Inspire and Celebrate – Open Like Never Before Cision & GALP – Truck of Hope – One Gesture Changes Everything Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect Cision & Mazda Motors UK – MX-30 Launch Campaign – Testing the Waters Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data Commetric & Novartis – Integrated multichannel measurement for World Sight Day and XOVA Infomedia & H&M – H&M Looop Methods+Mastery & YouTube – YouTube Encourages the World to Stay Home #WithMe Best use of new technology in communications measurement Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight Methods+Mastery & Android – Decoding marketing signals with machine learning to predict brand health Omnicom Public Relations Group & clients – omniearnedID Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry Best use of social media measurement Aduro Communications & Hartley’s 10 Cal – #SayYesToPudding Kantar & TikTok – How to achieve brand-building at scale Methods+Mastery & YouTube – Driving Data-Informed Decision Making for YouTube Original Programming Innovation award for new measurement methodologies buho Media & Clients – Internal Comms Integrated Evaluation Framework Infomedia & We Love People – Measuring purpose in communication Kantar & NatWest Bank – A new voice for sustainability Ketchum & American Egg Board – The Incredible Egg Challenge Madano & Novo Nordisk – BEAM: Improving the reach and impact of scientific publications Media Measurement & Institute of Public Health at Quebec (INSPQ) – Infodemic Signals Detection in the COVID-19: Localisation of a Global Research Programme Methods+Mastery & Android – How we measured a meme Methods+Mastery & Capital One Financial – Building a holistic influencer measurement model Nerve & Nestle Philippines – Changing the Influencer Marketing Game with Data Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry TietoEVRY Oyj & TietoEVRY (in-house initiative) – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme Buho Media & World Bank and Border Agency of Colombian National Government – A story of integration: strategy to combat xenophobia against Venezuelan migrants in Colombia IFAT Media Analysis & Sikkuy (‘A Chance’) – Improving media image of the Arab minority in Israel Isentia & Sport New Zealand – Increasing the visibility of Women in Sport. Media Measurement & Reckitt – Sexual inclusivity & Diversity: #MySexMyWay Methods+Mastery & Google for Startups – Amplifying the voices of underrepresented startup founders across the world Plain language award for simplicity in campaign effectiveness measurement and reporting Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making Concept BIU & Tata Motors – Tata Motors Strategy For Better Mileage Clicks Infomedia & Matprat / Animalia – Meat lovers – despite alarming trends on climate change, animal welfare, health issues and political reluctance Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR? LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success Step Change Award – for the best improvement of a measurement journey CARMA & Honda – Driving lasting measurement change with Honda CARMA & PMI – Building a culture of measurement for a smoke free future Cision & Adobe – Adobe MAX: One Source for Global Creativity Cision & Coca-Cola – A world of change – #OpenLikeNeverBefore Citypress & Aldi – Everyday Amazing Reporting Commetric/Notified & VisitBritain – Evolution of a PR measurement journey during a pandemic FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact Fullintel & client – Evolving a major health system’s media measurement approach to provide deeper, more accurate insights and analysis Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR? Kantar & AXA – From instinct to data-driven communications Kantar & OTTO – OTTO – Proving the value of New Work Ketchum & AXIS – Evolving AXIS’ Measurement Retriever & Dagrofa – Dagrofa: From media outputs to strategic objectives and valuable insights RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success TietoEVRY Oyj & TietoEVRY (in house initiative) – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS Most effective planning, research and evaluation in the public and not-for-profit sectors Inter-American Development Bank – IDB Invest Annual Meeting 2021 Ministry of Communications and Information, Singapore – National COVID-19 Communications OECD – Future of Work OECD Campaign Most impactful use of insights and analytics recommendations arising from a measurement study Ministry of Communications and Information, Singapore – Digital Display Panels- A Parameter Study OECD – Interim Economic Outlook March 2021 CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS Best use of integrated communication measurement/research Buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data Commetric & Novartis – Integrated multichannel measurement for World Sight Day and XOVA Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care ENGINE Mischief & Seven Dials – Rhodes on the Roads Fullintel & client – Developing an integrated measurement program for a major food producer across paid, earned, shared and owned media Kantar & NatWest Bank – A new voice for sustainability Kantar & TikTok – How to achieve brand-building at scale Ketchum & American Egg Board – The Incredible Egg Challenge Ketchum & Axis – Evolving Axis’ Measurement Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight Methods+Mastery & IBM, Marketing & Social Discipline – Proving Less is More: Rebooting IBM’s global social architecture No Brainer Agency & Levitex – Launching Levitex into the UK sleep market Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic Most effective planning, research and evaluation in business-to-business communications Hard Numbers & Phos – Making software POS pioneer Phos a success Kantar & OTTO – OTTO – Proving the value of New Work Kantar & TikTok – How to achieve brand-building at scale NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics OneVoiceConnect (Ketchum) & Philips – Future Health Index 2021 The PRactice & Oracle India – Communicating through third party: Leveraging the credible industry voices Most effective planning, research and evaluation in consumer communications Cision & Mazda Motors UK – MX-30 Launch – Testing the Waters Cision & Royal Caribbean – Regaining Trust ENGINE Mischief & Just Eat – Commentate my Plate Isentia & Maynilad – Punching above its weight as ‘The Utility of the Future’ Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers® – Caring for Carers LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic Unicepta UK & British Airways – Charting a Path to Recovery Most effective planning, research and evaluation in the public and not-for-profit sectors Cision & Galp – Truck of Hope – One Gesture Changes Everything Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect Isentia & Sport New Zealand – Increasing the visibility of Women in Sport. Kantar & European Institute of Innovation and Technology – Communicating in the post-pandemic world LexisNexis & Stroke Association – Helping Non-Profit UK Stroke Association Identify High ROI PR Tactics to Overcome Pandemic Budget Challenges Mediaverse & The Women in STEM Ambassador Australian Government initiative – Mediaverse evaluation of The Women in STEM Ambassador’s media profile Methods+Mastery & The Overwatch Project – JustFKNAsk: Delivering Research to Help End Veteran Suicide NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics Retriever Sweden & Botkyrkabyggen – Measuring positive outcomes in negative context Most effective planning, research and evaluation: APAC Commetric & Novartis – Integrated multichannel measurement for World Sight Day and XOVA Golin & Collinson – Travel Safely Again Isentia & Sport New Zealand – Increasing the visibility of Women in Sport Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign Most effective planning, research and evaluation: Eastern Europe NEWTON Media, Faculty of Social Sciences of the Charles University, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics Most effective planning, research and evaluation: Middle East and Africa CARMA & VW – Driving VW to outcomes LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions Most effective planning, research and evaluation: The Americas buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia Ketchum & American Egg Board – The Incredible Egg Challenge Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics LexisNexis & Anonymous – LexisNexis Helps a Major US Electric and Natural Gas Utility Validate Communication Team’s Impact on Media Performance Methods+Mastery & Biden for President – Using data to get Biden to the White House Most effective planning, research and evaluation: Western Europe Infomedia & Anonymous – A journey from media-surveillance to a holistic overview of the media Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement Most impactful client recommendations arising from a measurement study Cecubo Group & Coca Cola Iberia – Public opinion and competitive environment assessment in media and social media: insights from social and media conversation Cision and its Professional Services Client & *** – Cision – Providing Information That Helped a Professional Services Organization Navigate Covid-19, Including Helping Clients ‘Respond, Recover and Thrive’ Concept BIU & Godrej Industries Limited – Godrej Group improves Brand Admiration Score using analytics and creativity Concept BIU & Tata Motors Limited – Improving the impact of communication through analysis of customer service and product launch Echo Research & BitMEX – Shooting for the Moon – with evidence Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care Echo Research & Moderna – Pioneering Excellence Fullintel & client – Re-energizing a major not-for-profit’s media measurement with advanced sentiment and deep qualitative metrics Golin & Walmart – What’s Next for Earned Isentia & Sport New Zealand – Increasing the visibility of Women in Sport Kantar & AXA – From instinct to data-driven communications Ketchum & American Egg Board – The Incredible Egg Challenge Ketchum Moscow & Agroexport – From Russia with “Strong Cows” Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement TRUE Global Intelligence (FleishmanHillard UK) & Novartis – Recasting Novartis as a Tech Talent Destination RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success SPECIAL AWARDS AMEC Communications Research & Measurement Team (organisation) of the Year – large FleishmanHillard True Global Intelligence Golin Methods+Mastery Nerve PublicRelay AMEC Communications Research & Measurement Team (organisation) of the Year – medium Mediaverse PR News AMEC Communications, Research and Measurement Team (organisation) of the Year – small Citypress Experienced Media Analysts Hard Numbers No Brainer Agency Young Professional of the Year Miki Lai, Senior Strategist, APAC, Golin Tara Lohmann, Madano Emily Peet, Research & Design Director, Rockland Dutton Research and Consulting Dilyana Slavkova, Project Manager, Commetric Ruth Wiederecht, VP, Operations, PublicRelay Emma Woodward, Senior Director, Data & Analytics, FTI Consulting LLP