AMEC Awards 2020 Shortlist CATEGORIES FOR ALL ‘Step change award’ for the best improvement of a measurement journey CISION & Jaguar Land Rover – Defender: Redefining measurement for a revolutionary vehicle Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme Ketchum & Bunge – Elevating Bunge’s Measurement Approach R.A.T.E. & Glaxo Smith Kline Vaccines, Belgium – Safety & Quality Culture – Progressing usage of the AMEC Framework to evaluate a campaign on an internal social collaboration tool The World Bank – The World Bank’s Communications Measurement and Evaluation Framework ——— Best crisis comms measurement and reporting Fullintel – Crisis measurement for major public company Isentia & Plus Expressway – Managing Crisis and Reputation LexisNexis & a multinational organisation – Helping identify the right paths on the journey to reputational recovery ——— Best evaluation on a small budget (<£10,000 or <$10,000) Experienced Media Analysts & Camier Communications – The Rowing Marine Isentia & ACRES (Animal Concerns Research and Education Study) – Stop Illegal Wildlife Trade this Chinese New Year Smoking Gun & North West Ambulance Service – Once Upon A Call ——— Best first step on a measurement journey Engine Mischief & Huawei – Cool by credibility: Brand building through always-on FleishmanHillard Fishburn & Currencycloud – Currencycloud’s first step on the measurement journey Isentia & Sport Australia – Athletes as Role Models Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building an Omnichannel Data-Driven Measurement Engine for a New Health Newsroom OECD – Impact & Intelligence in-house team Social & George Clarke’s Council House Scandal – George Clarke’s Council House Scandal ——— Best multi-market reporting CARMA & Electronics Client – Using social media monitoring to understand market sentiment towards a new product to inform business strategy and increase sales in 16 countries Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved” Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme FleishmanHillard Fishburn & Samsung Europe – Aligning PR performance tracking with market intelligence and business objectives consistently across 20 markets Ketchum & 3M – 3M Champions Science Ketchum & Bunge – Elevating Bunge’s Measurement Approach LexisNexis, & COFCO International – Increasing understanding of new markets to help build a trusted reputation in a time of rising uncertainty Three Whiskey & Pronvias – How a sophisticated global measurement strategy delivered growth for major bridal brand Pronovias ——— Best use of a measurement framework Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare Advice A/S & Danish Hearts’ Organization – Saving Hearts Engine Mischief & TUI – The Holiday Feeling Engine Mischief & National Trust – Losing Nature’s Language Ketchum & Bunge – Elevating Bunge’s Measurement Approach PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK The World Bank – The World Bank Human Capital Project ——— Best use of measurement for a single event or campaign APA-DeFacto & ÖBB – Strategic PR Evaluation as Key Success Factor for Maximum Added Value of Communication – Positioning ÖBB Nightjet as Europe’s Dominant Nighttrain Provider buho™ & Trabajen Vagos – Work, You Bums #TrabajenVagos CARMA & Al Arabiya English – Understanding reputation impact from Al Arabiya English’s exclusive story on Ilhan Omar that garnered worldwide attention CARMA & Electronics Client – Gauging market sentiment for a new product with elevated social media monitoring around an event CISION & Jaguar Land Rover – Defender: Making a splash at the Frankfurt Auto Show CISION PORTUGAL & Global Teacher Prize Portugal – The “Nobel Prize” for Education Citypress for SunLife – Ageist Britain? Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach Edelman Intelligence & ASICS – CES 2020 Measurement Kantar & SNCF – Long Live the Train ! Methods+Mastery & YouTube – Bringing Coachella to the World OECD – Global Parliamentary Network PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming? Social & George Clarke’s Council House Scandal – George Clarke’s Council House Scandal Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools The World Bank – The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes ——— Best use of new technology in communications measurement Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy Talkwalker with Golin & Major Car Manufacturer – Talkwalker’s Conversation Clusters For a Winning Comm’s Pitch, ——— Best use of social media measurement CARMA & Mobily – Using social media measurement and analysis to improve social media and digital strategy CARMA & Anonymous client – Elevating social media monitoring methodology to accurately understand market sentiment towards a new product Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do? Ketchum & Gillette – Using Predictive Modeling for Smarter Influencer Content Strategy and Marketing Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy ——— Innovation award for new measurement methodologies Cision Portugal & University of Coimbra – A framework to evaluate Higher Education Institutions reputation on media, University of Coimbra Concept BIU & Godrej Industries Limited – Seven Pillars Underpinning Innovative Measurement Methods Golin & Water Wipes – #thisisparenthood Hill+Knowlton Strategies & multiple clients – Seeing Around Corners: Canary Risk Prediction Analysis Infomedia A/S & Constructive Institute – Constructive News – Creating the road map for a global media revolution Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy Norwegian Armed Forces Media Centre – Our Stories – a podcast by the Norwegian Armed Forces PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing) ——— Plain language award for simplicity in campaign effectiveness measurement and reporting Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making Infomedia A/S & Multiple clients – Merging the needs of the communications director with the mindset of top management LexisNexis & TUI – Measuring PR effectiveness Mediaverse & Australian Government Department – Effective Public Communication CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS Most effective planning, research and evaluation in the public and not-for-profit sectors Health Promotion Board, Singapore – National Steps Challenge Season 5 – When changing feelings changes behaviors Ministry of Communications and Information, Singapore – Merdeka Generation Package The World Bank – The World Bank´s Communications Measurement and Evaluation Framework ——— Most impactful use of insights and analytics recommendations arising from a measurement study CARMA & Mobily – Using insights from social media measurement and analysis to improve awareness, engagement and customer service Infomedia A/S & Commercial Clients – Global Goals Explorer – tapping into the global agenda of sustainability, Norwegian Armed Forces Media Center – Strengthening the internal reputation of the Norwegian Home Guard – a measurement-driven approach Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing) The World Bank – The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes University of Technology Sydney & Achmea – Implementing an Architecture of Listening in Achmea for Insights and Engagement CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS Best use of integrated communication measurement/research APA-DeFacto & ÖAMTC – A Powerful Tool – Integrated Reputation Analysis: How Image Radar Made ÖAMTC’s Repositioning a Success CARMA & Al Arabiya English – Using integrated measurement to understand reputational impact of an exclusive story on a news organization Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach Edelman Intelligence & ASICS – CES 2020 Measurement Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications Engine Mischief & TUI – The Holiday Feeling Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust Infomedia A/S & Danish Crown – Danish Crown improved their brand reputation through targeted communication , Ketchum & Bunge – Elevating Bunge’s Measurement Approach Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building a Data-Driven Measurement Engine for a Health Newsroom Ketchum & Whirlpool – Getting Smart on Smart Home Messaging Social & George Clarke’s Council House Scandal – George Clarke’s Council House Scandal Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools ——— Most effective planning, research and evaluation in business-to-business communications Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space Citypress & LDC – The LDC Top 50 Most Ambitious Business Leaders programme Hill+Knowlton Strategies & E.ON – Nudging Kantar & Vodafone – A transparent analysis of business success ——— Most effective planning, research and evaluation in consumer communications Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare Cision & Slimming World – 50th Anniversary Engine Mischief & TUI – The Holiday Feeling Hotwire & Homeaway – The Teddy Express Isentia & SM Supermalls – Maximising Consumer Advocacy in the Philippines Kantar & Cafeyn – The Future of Print Ketchum & 3M – 3M Champions Science PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK ——— Most effective planning, research and evaluation in the public and not-for-profit sectors Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme Engine Mischief & National Trust – Losing Nature’s Language GlobalNews Group & CONMEBOL – A Champions League final for South American football GlobalNews Group & Search Unit for Presumed Disappeared Persons (UBPD) – The search is with you Hill+Knowlton Strategies & Smart Energy UK (SEGB) – The Missing Piece Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust Infomedia A/S & ONE OF US (Danish: EN AF OS) – Every success starts with great research: How ‘ONE OF US’ destigmatized mental illness in the media Isentia & ACRES (Animal Concerns Research and Education Society) – Stop Illegal Wildlife Trade this Chinese New Year Kantar & SNCF – Long Live the Train! IC Comms & GreaterSport – That Counts! Getting Greater Manchester moving – behaviour change campaign Mediaverse & Australian Government Department – Effective Public Communication Pegasus & Network Rail/British Transport Police – You vs. Train PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming? Social & George Clarke’s Council House Scandal – George Clarke’s Council House Scandal ——— Most effective planning, research and evaluation: Western Europe Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved” Commetric – A data-driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme Kantar & Cafeyn – The Future of Print Kantar & Vodafone – A transparent analysis of business success Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools The Americas Golin & Water Wipes – #thisisparenthood USA Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz APAC Mediaverse & Australian Government Department – Effective Public Communication ——— Most impactful client recommendations arising from a measurement study CARMA & Al Arabiya English – Understanding reputational impact of an exclusive story to measure and improve Al Arabiya English’s perception as a leading news organization Cecubo Group & Bankia – Competitive Intelligence Unit: Measurement of CSR communications impact and benchmarking Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space Commetric – A data driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme Concept BIU & Godrej Industries Limited – Towards Communication Leadership, using analytics and creativity Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do? Infomedia Sweden AB & H&M Foundation – Recommendations for sustainability outreach Isentia & Sport Australia – Athletes as Role Models Kantar & Vodafone – A transparent analysis of business success SPECIAL AWARDS AMEC Communications Research & Measurement Team (organisation) of the Year – large Golin Hill+Knowlton Strategies Retriever ——— AMEC Communications Research & Measurement Team (organisation) of the Year – medium GlobalNews Group Mediaverse ——— Young Professional of the Year Ankoor Choudharri, CEO, Concept BIU Caroline Wright, Account Director at TRUE Global Intelligence, FleishmanHillard Fishburn Daniella Graham, Senior Strategist, Engine Mischief Klara Spiegel, Data Analyst, Observer Lauren Hasse, Managing Consultant, Ketchum Paula Andrea Díaz Marquez, Innovations and Operations Manager, buho™ Rangel Galabov, Senior Project Manager, Commetric Rawan Hashem, Director of Content Insights, CARMA Stavros Doropoulos, Chief Information Officer, DataScouting