How important is communications measurement to a Non-Profit? – New AMEC study aims to find out

A new research study has been launched to find out the importance of communications measurement in Non-Profit organisations.
The research study is being carried out by the Non-Profit Group of the International Association for the Measurement and Evaluation of Communication (AMEC).
AMEC’s study will assess the relevance of communications research and measurement to a Non-Profit organisation, as well as to explore how Non-Profit communications professionals are managing disruptive changes (e.g., such as social media) in the industry.
Specifically, the research aims to explore:

• Do the management teams of Non-Profits consider communications measurement to be important in changing times?
• What new and innovative methods are being used in communications measurement to address disruptive communications caused through technological change?
• Whether measurement is now considered a necessity to deliver the most effective and impactful communications.

All Non-Profits anywhere in the world are invited to take part by clicking on this link.
Members of the AMEC Non-Profit Group include the Bill & Melinda Gates Foundation, UNICEF, Cleveland Clinic, OXFAM GB and World Food Bank.