Workshop H23rd June 2014/in 2014 Amsterdam Summit, Day 2/by blazeThe stormy marriage of PR consultancies and measurement providers – a couple’s therapy The session examines the pressure points in the relationship between a PR consultancy and media intelligence firm and how challenges can be overcome and a successful working partnership developed. The “couple”: Giselle Bodie, Chief Executive, Salience Insight, as the “partner” at a fast-expanding media intelligence company. David Rockland, in the role of the “partner” at the New York head office of a global PR company. Therapist: “Dr Phil” Lynch, Director, Media Evaluation, Kantar Media News Intelligence. The couple take part in Group Therapy to ask others if they have had the same problems. https://amec.blazedev.co.uk/wp-content/uploads/2019/09/88.jpg 500 500 blaze https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png blaze2014-06-23 16:18:572019-09-26 11:14:53Workshop H