Workshop A22nd July 2013/in 2013 Madrid Summit, Workshop Day/by blazeTitle: Unlocking business performance – the tools. The workshop will look at the ways different types of analytics can play an increasingly significant role as a key driver of overall performance and competitive advantage. The panel will look at different ways to unlock business performance by turning data into a strategic asset including: Analytical approaches for Big Data that drive business performance. Market Mix Modeling. Choice modeling. The overlay between brand and reputation. Moderator: David Rockland, Partner and Managing Director, Ketchum Global Research & Analytics; CEO, Ketchum Change and Chairman, AMEC. Panel: Mark Weiner, CEO, PRIME Research; Pauline Draper Watts, Executive Vice President, Edelman Berland https://amec.blazedev.co.uk/wp-content/uploads/2019/09/130.jpg 500 500 blaze https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png blaze2013-07-22 13:51:002019-09-26 16:10:43Workshop A