The speakers will share their experiences on how the Barcelona Principles are helping their organisations’s communications work be more effective, more relevant and so help save lives. They will talk about their work and special campaigns, referencing some of the 7 Barcelona Principles to show how they have been embedded in their thinking, including:

• The importance of goal setting.
• Why the effect on business results should be measured.
• AVE’s are Not the Value of Public Relations.

Moderator: Dr David Rockland, Ketchum Partner and Chairman, AMEC.

The panel:
Melanie Brooks, Head of Global Communications, CARE International
Arturo Romboli, Strategic Planning Specialist, UNICEF.
Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic
Sariah Toronto, Senior Communications Officer, Measurement and Technology, Bill & Melinda Gates Foundation

The measurement experts:
Mark Denn, Managing Director EMEA, Moreover Technologies Ltd.
Jeroen Scholten, Founder, Publistat Mediaonderzoek.