Putting evaluation at the heart of public service communications23rd June 2014/in 2014 Amsterdam Summit, Day 1/by blazeThe reform of UK government communications and the lessons Alex Aiken draws from making evaluation a mandatory part of the new Government Communications Service (GCS). The role of the new Evaluation Council, the insight from some of the major campaigns and the impact of making evaluation skills a requirement for membership of the GCS. Alex Aiken, Executive Director of Government Communications, HM Government UK. https://amec.blazedev.co.uk/wp-content/uploads/2019/09/92.jpg 500 500 blaze https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png blaze2014-06-23 10:16:242019-09-26 10:54:17Putting evaluation at the heart of public service communications