{"id":198248,"date":"2020-11-19T10:32:17","date_gmt":"2020-11-19T10:32:17","guid":{"rendered":"https:\/\/amecorg.com\/?page_id=198248"},"modified":"2020-11-19T10:32:17","modified_gmt":"2020-11-19T10:32:17","slug":"barcelona-principles-3","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/vi\/barcelona-principles-3\/","title":{"rendered":"Nguy\u00ean t\u1eafc Barcelona 3.0"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd\">\n.flex_column.av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-khc2hvz9-587c51ea1a821c3d8934bd63aaf4f183 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>C\u00e1c nguy\u00ean t\u1eafc Barcelona 3.0, \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong H\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn AMEC b\u1edfi Ben Levine, Gi\u00e1m \u0111\u1ed1c &amp; \u0110\u1ed1i t\u00e1c, TRUE Global Intelligence v\u00e0 Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb AMEC.<\/strong><\/p>\n<p>Phi\u00ean b\u1ea3n c\u1eadp nh\u1eadt n\u0103m 2020 c\u1ee7a Nguy\u00ean t\u1eafc Barcelona uy t\u00edn to\u00e0n c\u1ea7u nh\u1ea5n m\u1ea1nh tr\u1ecdng t\u00e2m c\u1ee7a truy\u1ec1n th\u00f4ng l\u00e0 To\u00e0n di\u1ec7n, Hi\u1ec7u qu\u1ea3 v\u00e0 Minh b\u1ea1ch.<\/p>\n<p>\u0110\u00e3 m\u01b0\u1eddi n\u0103m k\u1ec3 t\u1eeb khi Nguy\u00ean t\u1eafc Barcelona l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c thuy\u1ebft tr\u00ecnh v\u00e0 \u0111\u1ed3ng thu\u1eadn trong to\u00e0n ng\u00e0nh v\u1ec1 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1, v\u00e0 n\u0103m n\u0103m k\u1ec3 t\u1eeb l\u1ea7n c\u1eadp nh\u1eadt cu\u1ed1i c\u00f9ng. L\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng \u0111\u00e3 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i theo th\u1eddi gian. Ph\u1ea3n \u00e1nh \u0111i\u1ec1u n\u00e0y, Barcelona Principles 3.0 th\u1eeba nh\u1eadn r\u1eb1ng c\u00e1c th\u00f4ng l\u1ec7 ph\u1ed5 bi\u1ebfn trong n\u0103m 2010 &#8211; th\u1eadm ch\u00ed l\u00e0 2015 &#8211; hi\u1ec7n c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi, v\u1edbi nh\u1eefng thay \u0111\u1ed5i l\u1edbn v\u1ec1 t\u01b0 duy v\u00e0 c\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong 2-3 n\u0103m qua. H\u01a1n n\u1eefa, nguy\u00ean t\u1eafc n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n \u0111\u1ec3 nhi\u1ec1u t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 truy\u1ec1n th\u00f4ng \u0111\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi truy\u1ec1n th\u00f4ng ch\u00ednh ph\u1ee7, t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n, t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c phi th\u01b0\u01a1ng m\u1ea1i kh\u00e1c.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khc2s275-a9af303ecab13f7eecad18d5e084abda\">\n#top .hr.hr-invisible.av-khc2s275-a9af303ecab13f7eecad18d5e084abda{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khc2s275-a9af303ecab13f7eecad18d5e084abda hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Chi ti\u1ebft c\u00e1c nguy\u00ean t\u1eafc Barcelona 3.0: <\/strong><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>1. \u0110\u1eb7t m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/strong><\/p>\n<p>Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n l\u00e0 \u0111\u1eb7t c\u00e1c m\u1ee5c ti\u00eau SMART (C\u1ee5 th\u1ec3, \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, Kh\u1ea3 thi, Th\u1ef1c t\u1ebf, v\u00e0 C\u00f3 th\u1eddi h\u1ea1n th\u1ef1c hi\u1ec7n). C\u00e1c m\u1ee5c ti\u00eau n\u00e0y l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng. Nguy\u00ean t\u1eafc n\u00e0y \u0111\u00f2i h\u1ecfi \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch, x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>2. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 ph\u1ea3i ph\u1ea3n \u00e1nh k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, hi\u1ec7u qu\u1ea3 v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/strong><\/p>\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, B\u1ed9 nguy\u00ean t\u1eafc n\u00e0y khuy\u1ebfn ngh\u1ecb \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u00e1o c\u00e1o t\u1ed5ng k\u1ebft ho\u1ea1t \u0111\u1ed9ng. C\u00e1c nguy\u00ean t\u1eafc c\u1eadp nh\u1eadt \u0111\u00e3 th\u00eam v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i h\u01a1n c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. Theo Levine, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ph\u1ea3i t\u00ednh \u0111\u1ebfn \u201cCh\u00fang ta \u0111ang t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o v\u00e0 nh\u1eefng thay \u0111\u1ed5i m\u00e0 ch\u00fang ta mu\u1ed1n th\u1ea5y th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch, s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng\u201d.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>3. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng l\u00e0 c\u1ea7n thi\u1ebft cho c\u00e1c b\u00ean li\u00ean quan, c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 x\u00e3 h\u1ed9i.<\/strong><\/p>\n<p>Kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 kinh doanh, ch\u1eb3ng h\u1ea1n nh\u01b0 doanh s\u1ed1 v\u00e0 doanh thu, b\u1ea3n c\u1eadp nh\u1eadt n\u0103m 2020 mang \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 h\u01a1n cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. B\u1ed9 nguy\u00ean t\u1eafc n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho nhi\u1ec1u \u0111\u01a1n v\u1ecb v\u00e0 b\u1ed9 ph\u1eadn h\u01a1n, bao g\u1ed3m c\u1ea3 \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng, kh\u00f4ng nh\u1ea5t thi\u1ebft ch\u1ec9 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang v\u1ec1 l\u1ee3i nhu\u1eadn.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>4. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 truy\u1ec1n th\u00f4ng n\u00ean bao g\u1ed3m c\u1ea3 ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/strong><\/p>\n<p>\u201c\u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00f3,\u201d Levine m\u00f4 t\u1ea3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nguy\u00ean t\u1eafc n\u00e0y l\u00e0 \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 c\u00f2n hi\u1ec3u c\u00e1ch c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn, tin t\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>5. AVEs kh\u00f4ng ph\u1ea3i l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a truy\u1ec1n th\u00f4ng.<\/strong><\/p>\n<p>Th\u00f4ng \u0111i\u1ec7p v\u1eabn nh\u1ea5t qu\u00e1n v\u00e0 r\u00f5 r\u00e0ng; \u201cCh\u00fang t\u00f4i tin r\u1eb1ng AVE kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng\u201d. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn ch\u1eb7t ch\u1ebd v\u00e0 to\u00e0n di\u1ec7n h\u01a1n, nhi\u1ec1u g\u00f3c \u0111\u1ed9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 h\u01a1n \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>6. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng to\u00e0n di\u1ec7n c\u1ea7n bao g\u1ed3m c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 k\u00eanh truy\u1ec1n th\u1ed1ng c\u00f3 li\u00ean quan.<\/strong><\/p>\n<p>Ng\u00e0y nay, nh\u1eefng nguy\u00ean t\u1eafc \u1edf th\u1eddi k\u1ef3 m\u1edbi s\u00e1ng l\u1eadp cho r\u1eb1ng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 v\u00e0 n\u00ean \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 \u0111\u00fang \u0111\u1eafn. Phi\u00ean b\u1ea3n n\u0103m 2020 ph\u1ea3n \u00e1nh nh\u1eefng s\u1ef1 thay \u0111\u1ed5i l\u1edbn v\u1ec1 kh\u1ea3 n\u0103ng, c\u01a1 h\u1ed9i v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i. T\u1ea5t c\u1ea3 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u1ed1ng c\u00f3 li\u00ean quan ph\u1ea3i \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u01b0 nhau. Ph\u01b0\u01a1ng th\u1ee9c \u0111o l\u01b0\u1eddng c\u1ee7a AMEC c\u0169ng khuy\u1ebfn kh\u00edch vi\u1ec7c ph\u00e2n \u0111\u1ecbnh r\u00f5 r\u00e0ng truy\u1ec1n th\u00f4ng tr\u00ean k\u00eanh do th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu (Owned media), k\u00eanh chia s\u1ebb (Shared media), k\u00eanh c\u00f3 tr\u1ea3 ph\u00ed (Paid media) v\u00e0 ngu\u1ed3n kh\u00e1c kh\u00f4ng \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u (Earned media) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 h\u01b0\u1edbng t\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>7. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng b\u1eaft ngu\u1ed3n t\u1eeb s\u1ef1 minh b\u1ea1ch v\u00e0 r\u00f5 r\u00e0ng m\u1edbi mang \u0111\u1ebfn c\u00e1c b\u00e0i h\u1ecdc v\u00e0 nh\u1eadn \u0111\u1ecbnh c\u00f3 gi\u00e1 tr\u1ecb.<\/strong><\/p>\n<p>Ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng ho\u00e0n ch\u1ec9nh, th\u1ed1ng nh\u1ea5t v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e2u d\u00e0i \u0111\u00f2i h\u1ecfi s\u1ef1 minh b\u1ea1ch, r\u00f5 r\u00e0ng trong qu\u1ea3n l\u00fd v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. Ng\u00e0y nay, c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 GDPR (Quy \u0111\u1ecbnh chung v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a Li\u00ean minh Ch\u00e2u \u00c2u). \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi \u0111o l\u01b0\u1eddng kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 thu th\u1eadp v\u00e0 theo d\u00f5i d\u1eef li\u1ec7u, m\u00e0 c\u00f2n l\u00e0 r\u00fat ra c\u00e1c b\u00e0i h\u1ecdc t\u1eeb vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 \u00e1p d\u1ee5ng c\u00e1c nh\u1eadn \u0111\u1ecbnh v\u00e0o quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng. Vi\u1ec7c n\u1eafm r\u00f5 b\u1ed1i c\u1ea3nh m\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111ang di\u1ec5n ra, c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng v\u00e0 c\u00e1c nh\u1eadn \u0111\u1ecbnh, l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n<p>Nguy\u00ean t\u1eafc Barcelona 3.0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed7 l\u1ef1c c\u1ee7a m\u1ed9t m\u1ed9t \u0111\u1ed9i ng\u0169 to\u00e0n c\u1ea7u. Nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua th\u1eddi gian \u0111\u1ec3 c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n trong nh\u1eefng n\u0103m k\u1ebf ti\u1ebfp.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43\">\n.flex_column.av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43 av_one_third  avia-builder-el-11  el_after_av_two_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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class='avia_image '  aria-label='Barcelona Principles Infographic 3-0'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-198251 avia-img-lazy-loading-not-198251 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-scaled.jpg\" alt='' title='Barcelona Principles Infographic 3-0'  height=\"2560\" width=\"1535\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-scaled.jpg 1535w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-180x300.jpg 180w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-614x1024.jpg 614w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-768x1281.jpg 768w, 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rel=\"noopener noreferrer\" aria-label='Isentia'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-198387 avia-img-lazy-loading-not-198387 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Isentia.png\" alt='' title='Isentia'  height=\"167\" width=\"250\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khnhipyx-d82b0e2fc73c1b8937d62fbf9293ef27\">\n#top .hr.hr-invisible.av-khnhipyx-d82b0e2fc73c1b8937d62fbf9293ef27{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-khnhipyx-d82b0e2fc73c1b8937d62fbf9293ef27 hr-invisible  avia-builder-el-15  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Translation provided by<\/strong><\/h4>\n<p><strong>Isentia<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":198253,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-198248","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nguy\u00ean t\u1eafc Barcelona 3.0 - AMEC | International Association for the Measurement and Evaluation of Communication<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta 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