{"id":199426,"date":"2020-11-25T17:20:39","date_gmt":"2020-11-25T17:20:39","guid":{"rendered":"https:\/\/amecorg.com\/?page_id=199426"},"modified":"2020-11-25T17:20:39","modified_gmt":"2020-11-25T17:20:39","slug":"barcelona-principles-3","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/tgl\/barcelona-principles-3\/","title":{"rendered":"Barcelona Principles 3.0"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd\">\n.flex_column.av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-khc2hvz9-587c51ea1a821c3d8934bd63aaf4f183 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Barcelona Principles 3.0, inihandog noong AMEC Virtual Summit ni Ben Levine, Direktor at Kasosyo, TRUE Global Intelligence at AMEC Board Director.<\/strong><\/p>\n<p>Ang ebolusyon sa taong 2020 ng pinagkakatiwalaang pandaigdigang Barcelona Principles ay hahasa sa pagtuon sa pagkakasama, pagtatama at integridad ng industriya ng komunikasyon.<\/p>\n<p>Sampung taon na ang lumipas mula noong unang inihandog ng Barcelona Principles sa industriya ang isang pangkalahatang konsepto ng pagsukat at ebalwasyon, at limang taon naman mula noong unang pagrebisa.<\/p>\n<p>Sa pagsasalamin nito, kinikilala ng Barcelona Principles 3.0 na ang mga kinasanayang gawi sa taong 2010 \u2013 at maging sa 2015 \u2013 ay hindi na napapanahon, kalakip ng mga malalaking pagbabado sa nakaraang dalawa hanggang tatlong taon. Sa tangi pa roon, pinalawak ang ugnayan nito sa mas malaki at iba\u2019t ibang saklaw na mga organisasyon at mga tungkulin kung saan ang mga pinakamahusay na kasanayan sa sukatan at ebalwasyon ay makabuluhan sa komunikasyon sa gobyerno, kawanggawa, NGOs, at iba pang institusyon bukod sa komersiyal.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khc2s275-a9af303ecab13f7eecad18d5e084abda\">\n#top .hr.hr-invisible.av-khc2s275-a9af303ecab13f7eecad18d5e084abda{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khc2s275-a9af303ecab13f7eecad18d5e084abda hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Barcelona Principles 3.0: Isang explanasiyon<\/strong><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>1. Ang pagtatalaga ng mga layunin ay isa sa mga paunang pangangailangan sa pagpaplano, pagsukat at ebalwasyon ng komunikasyon.<\/strong><\/p>\n<p>Ang mga itinatag na paunang prinsipyo para sa isang matalinong mga layunin bilang pundasyon ng pagpaplano sa komunikasyon ay tinukoy bilang pangunahing pangangailangan. Binibigyang-diin ang pagsukat at ebalwasyon bilang mga pangunahing bahagi ng pagpaplano, paglatag ng resulta at kung paano pagbubutihin ang mga ito.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>2. Ang mga resulta, kinahinatnan at posibleng epekto ay nararapat na matukoy ng pagsukat at ebalwasyon.<\/strong>.<\/p>\n<p>Noong una, inirekomenda ng Barcelona Principles ang pagsukat ng mga ibinungang resulta sa halip na pagbilang lamang ng mga ito. Isinaalang-alang sa makabagong Barcelona Principles ang pangmatagalang epekto ng isang estratehiyang pangkomunikasyon. Ayon kay Levine, ito ay nangangahulugan ng pagninilay-nilay sa mga \u201ckurso na ating naiimpluwensiyahan, at pagbabago na nais nating makita sa tulong mga kampanya, pagdiriwang at mga aktibidad.\u201d<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>3. Ang mga bunga at epekto ay nararapat matukoy para sa mga iteresadong kasapi, lipunan at organisasyon.<\/strong><\/p>\n<p>Mula sa hangarin na nakatuon sa metrikang nakalaan lamang sa negosyo at pangkalakalan, ang mga pagbabago sa taong 2020 ay sasaklaw sa pagsasakatuparan ng pangkalahatang pananaw o gawi. Pinahihintulutan ng modelong ito na mapabilang ang mas malaking na saklaw ng mga organisasyon at tungkuling pangkomunikasyon na hindi nakatuon sa kita or tubo.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>4. Ang sukatan at ebalwasyon ng komunikasyon ay nararapat samahan ng pagsusuri kung saan napapaloob ang kalidad at bilang.<\/strong><\/p>\n<p>\u201cUpang maunawaan ang kabuuang epekto ng iyong gawain, mahalaga ang paggamit ng pangkalahatang pamamaraan ng paksukat na may tiyak na resulta,\u201d ayon kay Levine sa kanyang paglalarawan ng ebolusyon ng Barcelona Principles upang hindi lamang mabilang kundi maunaawan rin kung paano ang pagtanggap, pagtiwala at pagbigay kahulugan sa mga mensahe na ipinapalabas sa komunikasyon.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>5. Ang AVE ay hindi sukat ng kabuuang halaga ng komunikasyon.<\/strong><\/p>\n<p>Hindi nagbago at nananatiling malinaw ang mensahe; \u201cpatuloy tayong naniniwala na ang AVE ay hindi nagpapatunay sa halaga ng ating gawain.\u201d Mahalaga na ang pagsukat at ebalwasyon ng komunikasyon ay gagamit ng mas sagana, mas katangi-tangi at iba\u2019t ibang pamamaraan upang maunawaan ang epekto at kakayahan ng komunikasyon.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>6. Ang isang komprehensibo at pangkalahatang pagsukat at ebalwasyon ng komunikasyon ay nararapat na samahan ng lahat na may kaugnayan sa online at offline channel.<\/strong><\/p>\n<p>Ang ating itinatag na mga prinsipyo kung saan nararapat at kailangang sukatin ang social media ay malinaw sa panahong ito. Ang pagrebisa sa taong 2020 ng mga panuntunin ay sumasalamin sa malalaking pagbabago ng kakayahan, oportunidad at impluwensiya ng sosyal na pakikipag-ugnayan na nagpapatunay sa pangangailangan ng pagsukat at ebalwasyon nito.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>7. Ang pagsukat at ebalwasyon ng komunikasyon ay nakatanim sa integridad at katapatang maghatid ng karunungan at kalinawan ng pag-unawa.<\/strong>.<\/p>\n<p>Isang mahusay, naaalinsunod at nananatili na pagsukat ay nananawagan ng pagkakaroon ng integridad at katapatan sa pagkilala ng napapanahong atensiyon sa data privacy at gabay alinsunod sa mga makabagong regulasyon kagaya ng GDPR. Ito ay isang pagpapahayag na ang pagsukat ay hindi lamang ukol sa pagkolekta ng datos at pagsubaybay nito, ngunit ukol din sa ebalwasyon at paglapat ng malinaw na kaunawaan sa pagpaplano ng komunikasyon. Kinikilala nito ang pangangailangan ng katapatan sa konteksto ng pagpapatakbo ng mga programa at kamalayan sa mga pagkiling na maaring umiral sa mga ilalapat na kagamitan, pamamaraan at interpretasyon.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43\">\n.flex_column.av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43 av_one_third  avia-builder-el-11  el_after_av_two_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khc2hg5z-1f0ceea72d425fe2f4304b62db7e0927\">\n.avia-image-container.av-khc2hg5z-1f0ceea72d425fe2f4304b62db7e0927 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khc2hg5z-1f0ceea72d425fe2f4304b62db7e0927 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noreferrer\">www.isentia.com<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":199440,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-199426","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Barcelona Principles 3.0 - AMEC | International Association for the Measurement and Evaluation of Communication<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona Principles 3.0\" 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