Posts

How data driven is your organisation?
Did you know that poor data quality costs the US economy up to…

How the pandemic gave importance to internal communication measurement – and why PR should care
As the workplace has changed due to the upheavals of Covid-19,…

How to plan with the AMEC Integrated Evaluation Framework
Why do we need planning?
It’s a poser put forward by Richard…

The essentials of measurement beginning with PR planning
AMEC's Johna Burke interviewed on pinpointing the essentials…

Tracing the ‘march to standards’ in PR measurement and evaluation
By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…

Beginning at the beginning: How using the IEF can help you find your why
By Daniella Graham, Senior Strategist, Mischief PR
Earlier…

A Guide to Share of Search: Everything You Need To Know
Share of search is a metric that’s been accessible for well…