Posts

2024 AMEC Global Summit on Measurement Announced
AMEC is delighted to confirm the 2024 location for the in-person…

The new frontier of earned attribution
Speaking at the AMEC Virtual Global Summit on Measurement about…

Rules of engagement: A 360-degree view of media topics and their audience
The profusion of media data is growing at such a rapid rate that…

Be a fox – how to succeed in a post-COVID world
A change in mindset towards a more agile uncertainty-embracing…

Deep fake, crypto currencies and blockchain
The disruptive influence of tech is high on the agenda at the…

Using data to bring gender balance to the media – Sport New Zealand
How balanced is the media’s gender representation of sport…

Is a perception always true to reality?
Petra Masinova, Global Director of Reputation Intelligence, Kantar,…

Student Summit Session Perspective: Changing behaviour, protecting the NHS, saving lives
The past year has been absolutely challenging for the state government.…

When measuring brand value, keep it simple
What important considerations should we keep in mind when gathering…

AMEC launches a new way to learn with the Foundation Course in Measurement and Evaluation
Are you new to the topic of measurement and evaluation and want…

An event is an event is an event
Once upon a time, an event was a simple thing – it took place…

How Business Wins in the Purposeful Age
The layers of value and purpose embedded across a business –…