Alex Aiken is the Executive Director of Government Communication. Based in Downing Street and the Cabinet Office, Alex is the most senior communications professional in the Civil Service. His role covers government communications strategy, management of the Cabinet Office and No.10 communication teams and leadership of the profession. Over the past seven years Alex has overseen the creation of the Government Communication Service, major public information campaigns on the economy, EU Exit and the Union and the publication of the annual government communication plan. He has introduced a number of professional improvement projects including a Ministerial Board and has developed the role of the profession in digital communication, including the creation of the Rapid Response Unit. He sits on the Cabinet Office Executive Committee, the Board for the GREAT campaign, the editorial Board of CS Quarterly and has oversight of the annual civil service conference - Civil Service Live. Between 2000 and 2012 he was Director of Communications and Strategy for Westminster City Council, leading the policy, member services and communications teams. He served as part of the group that oversaw the implementation of the Tri-Borough Shared Services programme and established the Westco communications consultancy which works for public and private sector clients around the UK. He has been National Secretary of LG communications and Vice Chairman of the Public Relations Consultants Association Council. He is a Fellow of the Chartered Institute of Public Relations (CIPR) and Public Relations Consultants Association (PRCA).

Alex blends the art and science of proper integrated communications, delivering results that matter. That means turning data into insight, insight into strategy and proving the impact of the work that’s delivered. His 10+ years in industry have spanned the length and breadth of industry, from boxing clever with start-ups to steering international tech giants like Huawei, VISA and Nintendo. Alex regularly runs professional development workshops, most recently transforming the international planning and impact approach for a Fortune 500 conglomerate, and can often be seen speaking at events for the likes of BrightonSEO, PRCA and AMEC. He also developed proprietary technology to enable clients to take control of their Google Search presence. So, no matter the challenge, Alex applies the principles of communications success to impact the bottom line.

Alexander Hinckley Rose is a digital marketer turned decision scientist who helps marketers thoughtfully collect, analyze, and act on client data in ways that personalize messaging and drive consumers to action. Though he currently holds a position as an Associate Manager of Data Analytics in the Digital Transformation organization for Edwards Lifesciences, he has held several roles at the intersection of strategic communications and data analysis. Prior to joining Edwards Lifesciences in late 2020 Rose led advanced analytics in the e-commerce center of excellence at Georgia-Pacific supporting brands like Dixie, Brawny, and Angel Soft. Before that, Rose was a digital strategist at Sculpt, a digital marketing agency in the Midwest, where he led campaign strategy and measurement initiatives for both local and national brands. He aspires to make decision analytics approachable across organizations and leverages programmatic analysis to distill insight from the mountains of data that have come to inundate modern corporations.

Alison Williams is the Client Service Director for North America and EMEA at CARMA International. Having spent over a decade in the media measurement industry, Alison has become a trusted consultant to global brands, advising on how they can best use data to inform communication strategies and designing multi-market measurement programs for traditional, digital and social media. Working across a breadth of sectors, she has created and overseen programs for dozens of international brands, including clients in the Digital, Pharmaceutical, Finance, Retail, Food and FMCG sectors. At Carma, she manages a team of experienced consultants, ensuring the delivery of measurement programs which are flexible, actionable, and industry leading.

Amy S. Mitchell is director of journalism research at Pew Research Center. She is responsible for the Center’s research related to news and information, including how the public accesses, engages with and creates news, what news organizations are providing and how technology is changing all of these elements. Signature publications include The Modern News Consumer, Political Polarization and Media Habits and the State of the News Media fact sheets, as well as continued studies analyzing the role of social media in news and the use of new research methods to explore emerging trends. Mitchell is an expert in research design, methods evaluation, analysis and writing. She specializes in how technology is changing the flow of news information today and the influence of political identity on news choices.

Having started out in regional journalism, she moved into PR working with high profile brands The AA, BT and Barclays then led communication for large government change programmes before co-founding PR Academy. One of her interests is communication on projects, an area that she feels is often overlooked which prompted her to write her book: Communicating Project.  Ann is also qualified in project management.

Ben Chodor has 20+ years of experience as a leader in enterprise communications, social video, and digital health and is a pioneer of online communications through interactive and streaming content. As President of Intrado Digital Media, Ben leads the organization in expanding the best-in-class solutions for public relations, investor relations, marketing, and internal communications that support more than 12,000 global customers with their mission-critical communications. Previously, Ben served as Co-Founder & CEO of Happtique, the first digital health mobile application marketplace. He was also Founder & CEO for digital media and webcasting company Stream57, and the former Global Head of Streaming & Virtual Events at InterCall. Ben acts as a mentor for startup accelerator Blueprint Health, is an active investor and board member for digital startups, has hosted radio shows mHealth Zone Live & HealthTech Talk, and is s frequent speaker on digital media/technology.

Ben uses specialist research capabilities to take the guesswork out of brand decision-making. He sees his role as giving decision makers the confidence, insight and vision to influence the organisation. He does this by making complex information tangible,intuitive and simple to understand, and communicating insights in a creative and engaging way to inspire action. He has worked with leading brands over his 16-year Insights career, including British Airways, McLaren Automotive, Bapco, Pfizer, Procter & Gamble, CVS Health and Saudi Aramco.

Ben Page is Chief Executive of Ipsos MORI in the UK and Ireland. He joined MORI in 1987 after graduating from Oxford University in 1986, and was one of the leaders of its first management buyout in 2000. He has been CEO since 2009. A frequent writer and speaker on trends, leadership and performance management, he has directed thousands of surveys examining consumer trends and citizen behaviour. From 1987-1992 Ben worked in our private sector business on corporate reputation and consumer research, working for companies like Shell, BAE Systems, Sky TV and IBM. Since 1992 he has worked closely with both Conservative and Labour ministers and senior policy makers across government, leading on work for Downing Street, the Cabinet Office, the Home Office and the Department of Health. He is a visiting Professor at Kings College London, Fellow of the Academy of Social Sciences and serves on the ESRC Council and the CBI Council for London.  

In her role at Page, Carmella provides strategic direction for member and staff DE&I initiatives. In partnership with the DAA Board, she oversees the operations, programs, budget, and strategic plan of the Diversity Action Alliance (DAA). The DAA is a cross-industry coalition led by communications trade organizations with a mission of accelerating progress in meaningful and tangible achievement in diversity, equity, and inclusion in the field for people of color. Before she transitioned to Page, Carmella was the first-ever Executive Director of the PRSA Foundation. She oversaw budget, compliance, programs, and operations for the charitable arm of the PRSA – also focused on Diversity, Equity, and Inclusion. Glover brings over ten years of corporate experience from L’Oréal USA, Procter & Gamble, and Johnson & Johnson. Before transitioning into Diversity Communications, Glover was a subject matter expert in supply chain and manufacturing operations. She was designing the organizational strategy for and leading a team of supply chain managers at L’Oréal U.S.A. Glover was accountable for the successful launch of luxury skincare products netting $100+ million in new sales annually, which required close partnership with Marketing and PR business partners. These cross-functional partnerships would be the impetus to her transition into communications. Other operations in her purview included internal communications, intranet newsletters, blog posts, and occasional media relations. Being the only female engineer and often the only Black leader in a room of decision-makers, Glover quickly discovered the synergy between her skill and purpose.

Catherine is the Head of Insight and Evaluation for the Prime Minister's Office and Cabinet Office. Since March 2021, she's also been working as part of the National Resilience Communication Hub, where she's been leading on developing the communication evaluation programme as well as setting up an extensive programme of research to track public behaviour and develop and deliver policies and communication throughout the Coronavirus crisis. Before joining Government, she worked in the media and leisure sectors. She's a big believer in a pragmatic and iterative approach to evaluation - accept that no evaluation will be perfect, prove what you can, and use it to make your next campaign even better.

Christina Tzogka received her diploma on Digital Media from the Informatics Department of the Aristotle University of Thessaloniki, and her MSc on Artificial Intelligence and Data Analytics from the Department of Applied Informatics of the University of Macedonia. Her BSc and MSc dissertation subjects were: “Sentiment Analysis on Text from Twitter using Deep Learning Methods”, and "Addressing Computer Vision Challenges using an Active Learning Framework", respectively. Christina has published 3 papers at international conferences, and for the last 3 years she is a Data Scientist at DataScouting, where she is involved in the implementation of Machine Learning applications for media intelligence.

Courtney Kennedy is director of survey research at Pew Research Center. Her team is responsible for the design of the Center’s U.S. surveys and maintenance of the American Trends Panel. Kennedy conducts experimental research to improve the accuracy of public opinion polls. Her research focuses on nonresponse, weighting, modes of administration and sampling frames. Her work has been published in Public Opinion Quarterly, the Journal of Survey Statistics and Methodology and the Journal of Official Statistics. She has served as a co-author on five American Association for Public Opinion Research (AAPOR) task force reports, including chairing the committee that evaluated polling in the 2016 presidential election. She has served as a statistical consultant for the U.S. Census Bureau’s decennial census and panels convened by the National Academies of Science, Engineering, and Medicine.

Daniel Fountenberry is a serial entrepreneur exploring the intersection of Media and Artificial Intelligence. He currently leads VideoLogic, an applied R&D company that is pioneering new methods of creating hyper-personalized video using AI. Daniel gained deep insights into creating compelling video through working in numerous capacities in the Broadcast News industry, starting as an on-air reporter and eventually becoming the Chief of Staff of ABC News. He later founded two companies focused on using technology to improve teaching and learning including Books That Grow, a learning platform for children with disabilities, funded in part by Verizon Wireless, and Coteacher, a platform that uses AI to match teachers for collaboration. Daniel, who's originally from East Palo Alto, CA is a graduate of UC Berkeley and Columbia Business School.

Darryl is MD and Co-Founder of performance-driven communications consultancy, Hard Numbers. Hard Numbers marries killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. Unlike many agency founders, Darryl spent much of his career in business development. After ten years running sales and marketing for Precise (now Kantar Media), he moved into digital marketing, running the London office of a Search Engine Marketing agency. He then moved into PR as a board director of Hotwire. Darryl is a member of the CIPR, PRCA and AMEC, but his most important job is that of father to his children, Hudson and Halia.

Deb Camden is an Australian entrepreneur who is dedicated to supporting communicators to prove their value. She is the brains behind The Communication Dividend, a communication innovation that provides the missing link between business strategy and communication to prove and improve the value of communication. A career communicator and self-confessed measurement evangelist, Deb Camden is challenging business leaders to lift their gaze and to use measurement insights and technology to improve their organisations. Deb’s commitment to accountability through measurement is underscored by her extensive consulting career spanning three decades. Her strategic communication philosophy is founded on a belief in the intrinsic value of partnerships and an unwavering commitment to the positive difference that can be achieved through outstanding communication, engagement and measurement.

Deborah joined American Society of Anesthesiologists (ASA) in November 2016, bringing more than fifteen years of business development, marketing, and event strategy experience. Her responsibilities include partner relations, business development and product development – with an emphasis on attendee and exhibitor engagement for ASA’s conferences and meetings portfolio. Prior to joining ASA, Deborah served as Integrated Brand Development Director at Modern Healthcare, a media source for healthcare business and policy news, research, and information, where she was responsible for strategic operations, marketing, and event growth strategies. She was also Managing Director at bXb Group, where she collaborated with leading industry associations to grow audience and engagement through digital event platforms.

With over 27 years of rich and diverse experience in public relations and communications, Deepshikha Dharmaraj is one of the most respected leaders in the industry in India. As the Chief Executive Officer of Genesis BCW, she oversees the organization and implements its growth strategy. She is also a member of the BCW India Board, which manages the growth strategy of BCW India Group. Deepshikha provides strategic counsel to the firm’s marquee clients and also guides and works closely with client leaders to formulate integrated communications strategies for clients across sectors. A firm believer in conceptualizing measurable and impactful campaigns, she champions creativity and measurement across the organization and the industry.

Devshree Golecha has been featured in P.O.W.E.R, the international magazine for women. She is a seasoned Technology Leader with 12 years of experience leading enterprise wide Analytics, Automation, and Optimization projects. Currently she serves as Head of Business Intelligence & Analytics and Data Council lead at TDECU . She is currently an Adjunct Professor of Quality Improvement and Statistics at the University of Houston. Ms. Golecha has been the Keynote Speaker at several world conferences. She is an Ambassador at WiDS, Stanford University. She is the Past President of the Texas Gulf Coast Association of Healthcare Quality. She Represents Harvard Business School online programs as the Regional Community Leader. She is Postgraduate in Data Science from Purdue University, an MBA (Finance), Lean Six Sigma Master Black Belt, ASQ Certified Six Sigma Black Belt, IASSC Certified LSSBB and LSSGB, and attended Credential for Readiness CORe Program at Harvard Business School and Executive Program in Artificial Intelligence at MIT Sloan

Ellie is a behaviour change strategist with a background in digital marketing and communications. She has been working at Mind+Matter for almost six years devising and implementing campaigns on public health issues, respiratory illness, and corporate communications. Prior to joining Pegasus she worked in the social media team at Oxfam, overseeing brand communications, fundraising and campaigning across multiple markets.

Erin Lanuti is the Chief Innovation Officer at Omnicom PR Group. Awarded “Executive of the Year” by the International Business Awards, “Digital 40 over 40” by Campaign Magazine and added to the prestigious “Innovator 25” by the Holmes Report, Erin Lanuti is an integrated brand marketer who thrives on delivering performance for her global clients. A trusted global strategist, Erin’s ability to be equally adept at providing C-suite counsel and in the trench execution of award-winning integrated marketing programs has enabled her clients and teams to leapfrog business challenges and drive growth.

Francis Ingham is Director General of the Public Relations and Communications Association (PRCA), operating out of London, Dubai, and Singapore; and Chief Executive of the International Communications Consultancy Organisation (ICCO), operating in 66 countries across the globe. Representing over 30,000 practitioners, the PRCA is the largest PR association in the world. ICCO comprises 41 national associations, collectively representing over 3,000 PR firms.

Fred Cook has worked at Golin for over 30 years. He started as an account supervisor in the Los Angeles office and moved to Chicago 15 years ago to become Golin’s third CEO. Fred credits the company culture for his long tenure with the firm. During his time with Golin, Cook has had the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos and Steve Jobs. He has also managed a wide scope of crises for his clients, including airline crashes, product recalls, and sexual harassment. Fred is proud of the firm’s accomplishments, but he is even more excited about the future. The world is experiencing profound changes in demographics, globalization, multiculturalism and technology which are impacting the way people communicate with each other. To stay ahead of their changes, five years ago, Golin completely redesigned the agency by adopting a proprietary business model called g4, to deliver deeper insights, bigger ideas and broader engagement to their clients. Since that time, Golin has been named ‘Agency of the Year’ more than a dozen times. In 2014, Cook published “Improvise – Unconventional Career Advice from an Unlikely CEO,” which shares the wisdom he gained as a cabin boy on a Norwegian tanker, doorman at a 5-star hotel and chauffeur for drunks. In 2015, after speaking on college campuses around the world, Fred accepted an additional position with the University of Southern California as the Director of the USC Center for Public Relations at the Annenberg School whose mission is to shape the future of public relations and those who will lead it - through research, education and thought leadership.

Guro Dahl Lindebjerg is passionate about media analysis and evaluation! She has been working with analysis for the last ten years, and have a special interest in media science and social research. Located in Oslo and Country Manager for Retriever Norway, she is also Head of Analysis in the Retriever Group, which include the whole of the Nordics.

James founded PR Agency One, which since its launch in 2012 has put measurement at the heart of what it does. PR Agency One’s proprietary evaluation system OneEval predates the AMEC framework and has since been developed into three distinct products that focus on three areas Commercial, Reputation and Brand. His personal interest is in commercial attribution. James is an expert in Google Analytics and tracking commercial outcomes. He saw AMEC develop the framework and instantly recognised the approach, as in many ways it mirrored his own products in OneEval. PR Agency One adopted the language of the framework into the product and pushed forward with the development of the three products as wanting to remain ahead what is seen as the minimum standard that the industry should operate at. You can find out more about this offering here. James wants the rest of the industry to do the same and try and push the envelope – be they the smallest freelancers and independent agencies, or the biggest global network groups.

Jonny Bentwood heads data and analytics globally at Golin. Recently awarded back-to-back 2020 & 2019 PR Global Agency of the Year and 2020 & 2019 AMEC Large Research and Measurement Team of the Year and 2019 PRovoke EMEA Innovator of the Year, Jonny has put data at the centre of communications. In his role Jonny enables Golin’s clients to be data-driven and delivers focus through the customer journey and evolves their approach from descriptive to prescriptive to predictive. Jonny provides counsel for Walmart, McDonalds, Carlsberg, Shell, Unilever, the World Bank and YouTube.

Kostas has been working in media evaluation and digital marketing, leading a team of Data Scientists, designing developing and deploying AI solutions for NLP/NLU projects including polarity, emotion detection, thematic classification, topic detection, aspect extraction and demographic & psychographic profiling. He has previously worked as High Energy Physicist and Data Scientist on terascale level for CERN, the European Organisation for Nuclear Research based in Geneva. A research enthusiast and academician, Kostas has been a research associate and a lecturer in Technical University Athens and LAPP in France (Laboratoire d'Annecy De Physique Des Particules). Kostas holds a PhD in Experimental Particle Physics & Data Science from CERN and a Masters Degree in Applied Physics from Technical University Athens.

Kristy is a business analyst focused on communications strategy and measurement. After holding nearly every marketing role imaginable in telecommunications, media and technology companies, she started on a new journey into communications measurement. Her natural curiosity, problem-solving, and analytical nature, combined with an ability to connect the dots and love of figuring out how things work, serve her well in her role in Marketing Sciences and Technology for global analytics leader SAS, where she leads PR and social media measurement. Kristy holds undergraduate degrees in Marketing and Finance, and a Masters in Business Administration.

Lilia Glazova has more than 15 years of experience in PR measurement. Three years she spent in PRP Weber Shandwick, Moscow office as a Head of Analysis Department. Since 2006 Lilia has been managing a communication research company PR News as CEO and has developed it to one of the leading one in the industry in the country. Lilia pays a lot of attention to a public work at communication market. In 2020 members of the Russian Association of PR Consultancies (AKOS) which is the Russian branch of ICCO elected Lilia Glazova chairwoman of the association. She is also a member of the Russian Public Relations Association and the head of the committee for the formation of the communication classifier of the Coordinating Council of the Communication Industry at the Civic Chamber of the Russian Federation. In addition to her professional activity Lilia passionately believes in the importance of industry education. She initiated the launch of PR News Academy consists of thee module courses dedicated to communication research and standards. The main goals are to popularize research, educate the local community and also to increase the awareness about measurement standards. Lilia is a member of the expert jury of several most important PR, marketing and ad awards in Russia and a frequent speaker at local industry conferences.

Margaret Molloy is Global CMO at Siegel+Gale, the brand strategy, design and experience firm behind the "simple is smart" ethos. For over fifty years, the firm has partnered with the world's leading corporations, nonprofits and government organizations to build brand. Margaret hosts the popular “How CMOs Commit” podcast.

Mary Elizabeth leads Ketchum’s research, measurement and analytics sector. Since joining the agency in 2001, she has been instrumental in growing the business to well over 60 in 12 cities globally today. With close to 20 years of experience as a communications researcher, Mary Elizabeth counsels clients on how to make the best use of analytics and derives insights to develop strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools as well as the agency’s strategic planning process.

Matthew Walmsley has over 25 years’ marketing communications and behaviour change experience. He spent the first 15 years in world class commercial sector organisations, working on major household brands across the snacks, drinks, cosmetics and digital sectors. For the past 15 months he has led the insight, evaluation and behavioural science function underpinning policy and communication programmes on Covid19 and all No.10 priority campaigns at the Cabinet Office. Prior to this he was responsible for health marketing behavioural programmes across smoking cessation, obesity, mental health and effective public use of health services including Change4Life, Be Clear On Cancer, Every mind Matters and Flu and NHS Help Us Help You. He has led a team of strategists, researchers and analysts to create innovative behavioural programmes and to prove and improve their effectiveness of across DHSC and PHE since 2011.

Maya Koleva has over 10 years of experience in the media measurement and evaluation industry. Making a start as an analyst working on multimarket qualitative reputation measurement programs, she then went on to move to senior client facing roles. Maya has worked with clients from government, NGOs and business, spanning sectors from energy, technology, telecoms and healthcare. She has consulted them on campaign evaluation, competitor benchmarking, setting KPIs or performance scores, and on shaping measurement programs to provide deeper and more practical insight. In her current role as Head of Research & Insight at Commetric she is also involved in building-up the analysis team’s data stack, and in the integration of NLP and AI-based tools and technologies in new products, research methods and operational processes. Maya holds a PhD from the Faculty of Journalism and Mass Communications of Sofia University–in her doctoral research she focused on entity-centric content analysis and the application of network analysis to media texts. She commonly applies this academic approach to research methodologies in setting up robust programs specifically for clients needing to understand stakeholders and pathways of influence in broad media conversations on policy issues or controversial topics. Maya also holds a MA in Public Policy from Central European University, where she focused on measuring the effectiveness of awareness campaigns. Maya’s career background includes three years as international news editor in a large daily newspaper: this hands-on newsroom experience has always been helpful in analysing and interpreting news flow and how individual news stories cut through the noise.

Michal is Head of Innovation & Customer Care at Newton Media, Prague, Czech Republic. Within his role he and his team provides the customers with innovative value-added products using state-of-the-art technologies. Joining both areas of customer care and innovations the team is able to react on customer feedback and use the product excellence approach.

Natalia Vaccarezza is a Strategic Planning and Monitoring & Evaluation Specialist in the Division of Communication at the United Nations Children’s Fund (UNICEF). Her career in human rights and social change has taken her to work to over 20 countries, including with UNICEF HQ, UNICEF Myanmar, The World Bank, and international NGOs. She is a former co-Chair of the AMEC not-for-profit group, and her UNICEF team has won AMEC’s Platinum award for most effective in-house communications team. Natalia holds a B.A. degree from Stanford University and an M.A. degree from Columbia University, and has studied at Oxford University.

Nesin is Service Delivery Manager at A Data Pro with a focus on automation and data transformation. Нe is responsible for designing and implementing new technological solutions aligning with the developing needs of the market and specific business needs. Having both tech knowledge and understanding of editorial work allows him to translate business cases into the technological environment and vice versa. When not working on A Data Pro’s internal processes, Nesin is actively communicating the uses and benefits of its technologies to expand their application outside the company. Nesin joined A Data Pro back in 2014 with background in web development, UI design, and brand communication.

Ngaire is the regional head for research at Isentia across Australia and New Zealand. The insights division at Isentia is responsible for producing bespoke media, communications and reputation research. She is also the Chair of the Global Young Leaders Group for AMEC, the International Association for the measurement and evaluation of communication. She has more than 15 years in the field of communications and media research and is a passionate advocate for measurement and how the right evaluation is critical to ensuring success.

Nicole has a proven track record of looking beyond metrics and developing analytics programs with a direct impact on strategy and business outcomes. Nicole's expertise lies in being able to tell a holistic data story across an audience’s journey. At Ketchum, Nicole leads a team of analysts across North America overseeing 13 sectors. Nicole is a frequent speaker at events where she focuses on the future of analytics and the role it plays in the evolving communications landscape. Nicole is Chair of AMEC NA and was named one of the top 25 innovators in America by PRovoke Media in 2016.

With over 20 years of experience in both, the agency and corporate sides of communications, Nikhil is focused on finding ways to value add to client campaigns, drive creativity in public relations and build a culture of continuous learning in the industry. He is also a big believer in the power of coaching to catalyse positive change. Having benefited from the support of professional coaches for many years, it was a natural next step for Nikhil to get certified as a coach himself. He likes to refer to himself as a communicator by profession and a coach by passion. With a view to share his wealth of insights, Nikhil conducts a number of communication courses and guest lectures at various esteemed institutions from time to time. These include Indian Institute of Mass Communication, Xavier’s institute of communication, SCoRe, ISB Hyderabad, Symbiosis Pune, Delhi School of Communication, International Management Institute, Lady Sriram College, Institute for Technology and Management, KC College of Management and Apeejay Institute of Management. Nikhil has been named by PRWeek among the most influential PR professionals as part of the Global Power Book 2016. More recently he has been included in the Reputation Today #Power50 and 100 most important professionals list for 2019 and 2020. He has been associated with the Public Relations Consultants Association of India (PRCAI) in various capacities starting 2009 as the chairperson for the Northern region and then taking on a role as the Vice President in 2012 and subsequently serving as a member of its Constitutional and Advisory Committee (CAC).

Dr. Ori Sasson is the founder of S2T Unlocking Cyberspace, a Cyber-Intelligence firm helping organizations worldwide derive insights from data online and from other sources. Ori holds a Ph.D. in Computer Science from the Hebrew University of Jerusalem, with specialisation in Machine Learning. He has over a quarter of century of experience in the domains of technology and cyber intelligence. Formerly he was an Assistant Professor at the Singapore Management University. He is also the author of numerous books and research papers.

Paul Parton is the Group Chief Strategy Officer for the Golin Group of agencies. He’s charged with overseeing strategic operations for Golin, The Brooklyn Brothers, Devries Global and VirgoHealth brands, providing executive counsel to strategy leads across the agencies, advancing the planning process and leading strategy development for some of the agency’s largest client assignments. He also serves as CSO for the Collective Intelligence unit of the Interpublic group; one of the big four marketing services holding companies. He came to Golin via their acquisition of The Brooklyn Brothers; the creative agency he co-founded in 2005. Under his leadership, that agency grew from six people in an artist studio in NYC to 120 people across three countries serving clients such as Pepsi, NBC, Jaguar/Land Rover and Remy Martin. Before the Brooklyn Brothers, he was Executive Director of brand planning in DDB’s New York office. And a managing partner of their Singapore office. He began his career in the ‘University of Advertising’ as a graduate trainee with Ogilvy and Mather, London. Between 2005 and 2010 he wrote ‘The consumer’, a monthly column for Media Magazine that focused on the changing nature of media consumption and particularly the impact of social media on brand building. He has lectured on the topics of brand planning, strategy, research and insights and modern marketing at Fordham University, Iona College, the University of Rhode Island and Roger Williams University. A proud Scotsman and, now, native New Yorker, Paul splits his time between Manhattan and Connecticut with his wife and four children. Outside work, he’s an endurance cyclist, occasional Ironman triathlete and blues guitarist. He holds an MBA with distinction in strategic marketing from The University of Hull.

Paula Díaz is a 33-year-old Industrial Engineer from Bogotá, Colombia, with two postgraduate degrees in Innovation. Before entering the measurement industry, she worked in the telecommunications and BPO markets on process lead roles. For the past seven years, she has been part of the buho™ team. Paula has specialized in managing the organization’s future and its digital transformation by using innovation and engineering as tools for revolution, exploration, improvement, and value generation. With this, she has built new strategies, tools, and teams that systematically innovate, with a human-centered approach empowering new business units.

Petra Masinova is a communications professional with over 20 years’ experience in multinational and multilingual environments working on the client, agency and supplier side. She has held senior communications and business leadership positions at Isentia (Australia), Newton Media Group, McCann Consulting as well as government and major corporations in London, Amsterdam and her native Czech Republic. Petra currently holds the position of a Global Director of Reputation Intelligence at Kantar where she’s responsible for product evolution and innovation, helping clients develop a holistic understanding of their earned media impact in an increasingly digital environment.  

Philip has more than 20 years experience in media and communications, over a third of which has been spent working in sport. This includes multiple roles at Sport New Zealand – a government agency responsible for leadership of the sport and recreation sector – as well as ICC Cricket World Cup 2015. Philip leads Sport New Zealand’s work on three of 24 commitments made as part of a 2018 government strategy for Women and Girls in Sport and Active Recreation. Each of these three commitments is focused on improving the value and visibility of female athletes and leaders. His presentation with Isentia’s Ngaire Crawford will focus on a major study their two organisations are undertaking into gender balance in sports coverage and sports reporting, and how Sport NZ is using this as the basis for a major stakeholder engagement campaign to drive positive change among sports and sports media.

Richard has played a significant role in global communications evaluation trade association AMEC for many years having served on its board on multiple occasions. He chaired AMEC’s work-groups that created two of AMEC’s best known educational initiatives, the Social Media Measurement frameworks and more recently the new Integrated Evaluation Framework which has been translated into more than 20 languages.  Richard was elected Chairman of AMEC in the summer of 2016 and continues in that role to this day. Richard’s career began in PR over 25 years ago where he worked in-house for a leading medical charity and at Saatchi and Saatchi’s global PR agency The Rowland Company. He ran PR measurement specialist Metrica driving the company’s growth from start up to world leader over the next 15 years.  In 2009 he led Metrica’s sale to Exponent Private Equity, creating the Gorkana Group from the merger of Metrica, Durrants and Gorkana.  In 2014 he joined international communications measurement consultancy specialists PRIME Research as CEO of UK and SVP of Europe. Richard worked closely with the owner of PRIME Research as a consultant on global strategy which culminated in the sale of PRIME Research to Cision in December 2017.  In 2018 Richard was appointed CEO of CARMA Europe and the Americas as well as co-managing partner of CARMA International. Richard has co-authored best-selling books on PR and social media, writing the measurement and evaluation sections in both ‘Share This’ and ‘Share This Too’. He also was invited to contribute a chapter to Platinum, A celebration of the 70th Anniversary of the CIPR. He is a member of the UK Government Communications Service’s Cabinet Office Evaluation Council which works to guide Government departments and Arm’s Length Bodies on how best to measure their communications. In addition to this work, Richard was one of three external specialist reviewers for a Government wide review of its digital communication capabilities.  The review looked at how digital communication is planned, executed and measured throughout Government and made a number of recommendations on how to improve the process.  The report was published and accepted for implementation by the UK Government in November 2013. Richard is a member of the Chartered Institute of Public Relations, a member of the PRCA PR & Communications Council, an Honorary Lifetime Fellow of AMEC and was inducted into PR News’ Measurement Hall of Fame in 2017. Richard is a frequent speaker at communications events and conferences where he focuses on common sense messaging to help educate delegates to navigate the mine-field of the changing media landscape and how this affects PR and the credible measurement of its effectiveness.

Robert leads communications, media, marketing and online strategy for Queensland Health and heads up a team of 50 professionals, delivering advice and services in strategic communication, media, marketing and digital media. Since the outbreak of the global pandemic, the appetite for COVID-19 content from Queensland Health has been huge and Robert has the metrics prove it. His team has generated more than 130,000 shares of their coronavirus content and almost 100,000 comments. They’ve received more than 10,000 Facebook private messages, 95% of which have received a personalised response. Robert also is an author and advocate, speaking regularly on issues of disability and appearance diversity. An adult and children's version of his memoir, Ugly, has been published in Australia, New Zealand, the United States, Canada and Japan.

Rod Cartwright leads Rod Cartwright Consulting, a strategic communication consultancy helping clients to enhance personal communication preparedness, organisation resilience and business performance. Across 25 years, he has worked for market leaders including Ketchum (Global Corporate Practice Director), Text100/Archetype (EMEA Regional Director), Hill & Knowlton and GCI. Rod Chairs EACD's Crisis & Risk Communication Working Group, was Deputy Chair of the PRCA's Global COVID-19 Taskforce and is a PRCA Fellow. He has steered world-leaders including Nissan, IBM, Bridgestone, Toyota, KFC, Dell, Accenture, DHL, IATA and Western Union, and advised on global news events such as the disappearance of Malaysia Airlines’ MH370.

Rune Kleveland has 20 years of experience in the media monitoring industry on the technical, operational, and commercial sides. His academic background is from mathematics and computer science, and he holds a master's degree in mathematics from the University of Oslo. He has been responsible for building the Opoint data service and scaled it to capture at least 85% of editorial news stories published freely, providing a global, almost real-time news service used by big players in the media monitoring industry. He has also lead the development of customer-facing tools and services used in the Nordic countries. His latest focus has been on add meaningful metadata to individual news items at a global scale to help the industry make better filtering systems and more accurate metrics for web media output.

Ryan Berckmans is an Ethereum blockchain community member and investor. For the past several years, Ryan has contributed to the Ethereum community in various capacities, including as a public educator and engineer on a popular Ethereum blockchain app. Much of the cryptocurrency industry activity occurs on Twitter, where Ryan is an avid participant @ryanberckmans. Ryan holds a Bachelor of Computer Science from the University of Waterloo.

An Expert Witness in Reputation and cited as 'among the 100 most influential people in PR’, Sandra is Group CEO of Echo Research which provides brand and reputation research for clients globally. From an early career at PA Management Consultants, Sandra set up the first international franchise for media analysis in 1989 before launching Echo.  Ambassador to the International Integrated Reporting Council <IR>, Sandra is also Trustee and Board Member of the Institute of Public Relations, a Companion of the Chartered Institute of Management, member of the McKinsey Women as Leaders’ Forum and Visiting Professor on Reputation at NYU.  Founder of the International Association of Measurement & Evaluation Companies (amec) and Fellow of the CIPR, Sandra judges the CIPR and Management Consultancy Awards, and is recipient of the Page Distinguished Service Award for 2018 and AMEC’s Don Bartholomew Award in 2020.

Sophia has been active in the media industry for over 20 years and she currently holds the position of Communications and Marketing Executive at DataScouting, a leading software research and development company in Greece. In the past, Sophia was a news correspondent for the Czech TV, and worked as a journalist at the Czech News Agency. Sophia is experienced in providing expert consulting, content analysis, and media intelligence solutions. She has a PhD in Mass Communication and Journalism from the Charles University in Prague. Sophia is member of the AMEC International Board of Directors, she chairs the special interest group Tech Hub, and she is also a FIBEP Vice President.

Stella Bayles is the director of measurement and insight tech firms; CoverageBook and AnswerThePublic. Stella also hosts the PR Resolution podcast and authored PRs’ Digital Resolution, an introduction to SEO in PR. Prior to working in PR software, Stella spent 14 years agency-side, first in traditional PR, then specialising in SEO-PR for major European brands. Her unique approach led to multiple award wins and increased her agency revenue by 85%. Stella now shares her knowledge with others in the Public Relation industry both in the UK and USA through university lectures, conference talks, webinars and her podcast.

Sylvie Harton is SVP and Global Head of Strategy and PR Solutions at Intrado Digital Media where she leads M&A, strategic partnerships, and its global PR solutions business. She is also an active steering committee member of the Women of Intrado. Sylvie draws on 25 years of leadership in the public relations and marketing industries, with extensive experience driving M&A, strategic partnerships, business development, and global expansion. She is passionate about ensuring a customer-driven approach to strategic direction and decision making. Prior to Intrado Digital Media, Sylvie held various executive positions with Nasdaq and Marketwired, where she spent a decade growing the organization to its successful exit to Nasdaq. Sylvie is a recent graduate of The Wharton School and the University of New Haven EMBA program. She holds a Law and Finance degree from Université de Montréal and Concordia University in Canada.

Thomas has a background in social sciences. Since 2000 he has lived and worked in London, doing PR measurement & evaluation in various roles (MD at Report International from 2007 to 2012; Analytics Group Director at WCG 2012-2014; Head of Media Intelligence at Lexis Nexis BIS 2015 - 2017). Since 2018 he is self-employed, teaching at various universities; he is also an Analytics Partner at Dot I/O Health, and since 2021 Course Leader at PR Academy for the AMEC International Certificate in Measurement & Evaluation). Thomas is a part-time PhD researcher in political communication at Bournemouth University), a Fellow of the Higher Education Academy, a Fellow of the Salzburg Global Seminar, a member of AMEC and a member of the Institute for PR Measurement Commission. He is also the co-host of the SmallDataForum podcast (since 2016).

The IPR is a global industry nonprofit association devoted to research in the profession. Tina taught as a professor for 15 years and has more than 10 years of experience working in corporate communication and analytics. She serves on the boards of several industry associations and has received several awards for her contributions to the profession. She has more than 150 presentations and publications in books and journals with a research focus in digital and behavior. She lives in Seattle, WA.