Jon & Ellie talk about the challenges and considerations when measuring the impact of a digital behaviour change campaign. After an overview of the behaviour change theory underpinning their campaigns and why it’s so hard to measure, they’ll talk you through two case studies where new technologies helped measure the effectiveness of their interventions.

Key takeaways include:
How behaviour change theory can inform digital campaign design
How new digital technology can then be used to measure the effectiveness of behaviour change interventionsH
How both can work together to solve client challenges