Keynote, Sevilla Room, InterContinental Miami

The main objective of the conference is to emphasize the importance of using data to make informed decisions and establish a robust corporate reputation for L’Oreál Groupe in the Latin American region. Throughout the conference, we will address the challenges encountered in Latin America and how we are promoting the utilization of more data and tools to gain a better understanding of the environment we operate in, communication and engagement trends, potential risks and issues, and stakeholder intelligence.

Key takeaways include:

• To show that leveraging data can assist companies in making better decisions, comprehending their key group of stakeholders, enhancing the analysis of relevant corporate territories, and how this contributes to the process of building a strong corporate reputation while mitigating potential risks and issues.
• Provide valuable insights to companies seeking to improve their decision-making abilities and stakeholders intelligence analysis to establish a favorable corporate reputation in Latin America through the use of data.