Sight Model: Analysis & Evaluation of Campaign Performance15th July 2020/in 2020/by Julie WilkinsonThe Sight Model is a proven method used to reverse engineer a communication plan and provide invaluable feedback, and in some cases, a shift in direction. The model can be applied to any PR communication plan using a three step process: ABC’s (Analyze, Build Backward, Compare). https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png 0 0 Julie Wilkinson https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2020-07-15 14:50:352020-09-08 10:26:05Sight Model: Analysis & Evaluation of Campaign Performance