Mission-driven measurement: Lessons from UNICEF’s Global Communication and Advocacy Strategy
Key takeaways include:
- How to align your communication and advocacy work to your mission and organizational goals
- How to build a global communication strategy that inspires, motivates, and rallies communication teams around a shared vision of success and common KPIs – in 190+ countries
- How to measure results from integrated communication, advocacy, and fundraising initiatives
- How to use social listening and audience insights develop more effective content and grow your supporter base