Using Data- and Analytics-Driven Insights to Grow a Campaign from Strength to Strength
The session will talk about building, sustaining and growing a 5-year programme based on actionable insights gained by combining data analytics and human intelligence. It will focus on how analytics can help with scaling up a campaign, making it more ideas and purpose-driven while consistently delivering the right message for the right impact.

Takeaways will include:
• How to layer data analytics with human intelligence to arrive on clear, actionable insights. These insights then help you arrive at the creative ideas.
• How you can strengthen the campaign by using results from one year as data for the next year’s insights
• What you can do to scale up the breadth and depth of the campaign