If there is one word that has been used almost as much as ‘lockdown’ during 2020 it is ‘crisis’. That is unlikely to change for the foreseeable future, as we all adapt to the new abnormal of the COVID-19 era. As we gear up – corporately and individually – for the undoubted risks of 2021, it has never been more crucial to be systematically and measurably prepared for the issues and crises likely to lie ahead.

This session will explore how you can adopt a more systematic and measurable approach to preparing for reputational crises, enabling you to enhance your personal confidence, team unity, organisational resilience and business performance.

Leading crisis communication expert and EACD Crisis & Risk Communication Working Group Chair, Rod Cartwright will discuss the crisis communication challenges facing us all in 2021 and outline how best to respond. Rod will explore MATCH FIT – a new five-part crisis preparedness and diagnostic model, designed to stress-test and improve an organisation’s crisis communication processes, reputational resilience and team preparedness.

Key takeaways will include:
An understanding of the true definition of the often-misused term ‘crisis’.

An understanding of the nature and characteristics of reputational crises.

Access to examples of good, bad and ugly crisis communication.

An introduction to the ‘human imperative’ as a powerful crisis communication tool.