This session will explore the results and implications of the first data collection from the Diversity Action Alliance (DAA) – the industry coalition focused on improving diversity, equity, and inclusion across the profession. With nearly 250 signatories from a wide range of organizations, the DAA is committed to high-impact change. In this session, you will learn:

• How the DAA is focused on improving diversity and meaningful change in public relations
• The challenges and opportunities of tracking diversity within organizations
• An exploration of recent research findings and resources to help organizations better develop their initiatives
• How the numbers drive action for accelerated progress