How Shell powers decision-making with impactful insights21st March 2023/in 2023/by Julie WilkinsonKeynote, Sevilla Room, InterContinental Miami Exploration of how Shell has built a data / insights centre to serve the needs of stakeholders and senior leadership. How data is used and the value of reputation insights in Shell’s planning and decision-making. Key takeaways include: How Shell has moved from media analytics to a dynamic, integrated insights framework to inform decision-making and reputation management; How Shell’s insights team meets the needs of diverse stakeholders within one of the world’s biggest businesses; How the new insights framework was operationalised across business verticals and regions; What Shell has learned, and how this is relevant to research and communications best practice. https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png 0 0 Julie Wilkinson https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2023-03-21 08:48:262023-05-12 15:06:32How Shell powers decision-making with impactful insights