Google Data Studio offers a highly flexible and yet inexpensive way of pulling data from multiple sources to create rich interactive reporting dashboards.

It also now provides a way to integrate standard media evaluation data with other relevant information to provide deeper and more holistic insight into attribution and impact of PR activity.

This session will provide an overview of how to build Google Data Studio dashboards combined with tips and techniques for the collection, manipulation and display of multiple relevant data sources.

Key takeaways

Overview of Google Data Studio

How to streamline data collection process

How to combine and blend data sources for PR attribution and impact assessment