Evaluating the Cost of Disinformation vs. €24 million ROI – Two Case Studies (Session B)19th June 2020/in 2020/by blazeJim will present delegates with findings from his latest research that inform his new book Beyond Post-Communication and an evaluation project that showed a €24 million return on investment from communication. In two contrasting case studies, Jim will show the negative impact of disinformation and post-truth and the key causes, compared with a ground-breaking case study in evaluation of corporate communication. https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png 0 0 blaze https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png blaze2020-06-19 09:13:062020-07-08 01:24:12Evaluating the Cost of Disinformation vs. €24 million ROI – Two Case Studies (Session B)