Contextualizing Your Measurement Approach to Deliver Maximum Impact to the C-Suite6th April 2023/in 2023/by Julie WilkinsonLightning round, Bayfront B Room, InterContinental Miami Demonstrating how to elevate and contextualize the metrics that you measure to deliver impact in your communications measurement. Key takeaways include: Leveraging benchmarking in measurement frameworks; Aligning metrics to C-level objectives; Introducing weighting into your measurement frameworks to ensure value over vanity. https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png 0 0 Julie Wilkinson https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2023-04-06 05:02:052023-05-13 08:11:22Contextualizing Your Measurement Approach to Deliver Maximum Impact to the C-Suite