{"id":197953,"date":"2020-11-19T10:03:35","date_gmt":"2020-11-19T10:03:35","guid":{"rendered":"https:\/\/amecorg.com\/?page_id=197953"},"modified":"2020-11-19T10:05:28","modified_gmt":"2020-11-19T10:05:28","slug":"barcelona-principles-3","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/","title":{"rendered":"Barcelonska na\u010dela 3.0."},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd\">\n.flex_column.av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-khc2hvz9-587c51ea1a821c3d8934bd63aaf4f183 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Tretjo razli\u010dico Barcelonskih na\u010del je med virtualnim dogodkom AMEC predstavil Ben Levine, direktor in partner podjetja TRUE Global Intelligence in \u010dlan odbora direktorjev AMEC. <\/strong><\/p>\n<p>Raz\u0161irjena Barcelonska na\u010dela so \u0161e bolj kot prej\u0161nje razli\u010dice osredoto\u010dena na vklju\u010denost, vpliv in integriteto komunikacijske industrije.<\/p>\n<p>Mineva namre\u010d deset let od prve sprejete razli\u010dice Barcelonskih na\u010del, ki je takrat pomenila prvi tovrsten konsenz na podro\u010dju merjenja in vrednotenja komunikacijskih u\u010dinkov. Posodobljena verzija Barcelonskih na\u010del 3.0. prepoznava, da so prakse, ki so bile obi\u010dajne v letu 2010 (morda tudi tiste iz 2015), lahko \u017ee zastarele, saj so se se pravila igre na tem podro\u010dju mo\u010dno spremenila. Nova Barcelonska na\u010dela tako raz\u0161irjajo svoj pomen in uporabnost na \u0161ir\u0161i in bolj raznolik nabor organizacij in vlog, saj \u017eelijo pokazati, da je praksa merjenja in vrednotenja komunikacijskih u\u010dinkov pomembna tako za podjetja kot tudi za vladne in nevladne organizacije, dobrodelne organizacije ter druge neprofitne subjekte.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khc2s275-a9af303ecab13f7eecad18d5e084abda\">\n#top .hr.hr-invisible.av-khc2s275-a9af303ecab13f7eecad18d5e084abda{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khc2s275-a9af303ecab13f7eecad18d5e084abda hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Barcelonska na\u010dela 3.0 s pojasnili<\/strong><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>1. Postavitev ciljev je absolutni predpogoj za na\u010drtovanje, merjenje in vrednotenje komunikacij. <\/strong><\/p>\n<p>SMART koncept za postavljanje ciljev (specifi\u010dni, merljivi, izvedljivi, ustrezni in \u010dasovno vezani) je temelj za na\u010drtovanje komunikacij in je kot tak sprejet za bistven predpogoj njihovega merjenja. Merjenje in vrednotenje postavlja v sredi\u0161\u010de procesa na\u010drtovanja, pri \u010demer omogo\u010da dolo\u010danje ciljnih rezultatov in postopek merjenja doseganja le-teh.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>2. Merjenje in vrednotenje morata opredeliti rezultate, izide in potencialne u\u010dinke. <\/strong><\/p>\n<p>Barcelonska na\u010dela so v preteklosti poudarjala merjenje izidov in ne zgolj pre\u0161tevanje rezultatov. Posodobljena Barcelonska na\u010dela to \u0161e raz\u0161irjajo in poudarjajo, da moramo upo\u0161tevati tudi potencialni u\u010dinek, ki ga ima na\u0161a komunikacijska strategija. To pomeni, da moramo razmi\u0161ljati o kanalih, na katere vplivamo, in kak\u0161ne spremembe \u017eelimo z na\u0161imi kampanjami, dogodki ali aktivacijami spodbuditi.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>3. Izide in u\u010dinke je potrebno opredeliti za dele\u017enike, dru\u017ebo in organizacije. <\/strong><\/p>\n<p>Od osnovnega fokusa na poslovne metrike kot sta prodaja in prihodki, se posodobljena na\u010dela usmerjajo v celovitej\u0161i pogled na uspe\u0161nost. Omogo\u010dajo namre\u010d vklju\u010devanje \u0161ir\u0161ega spektra organizacij in komunikacijskih vlog, ki niso nujno usmerjene v dobi\u010dek.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>4. Merjenje u\u010dinkov komuniciranja bi moralo vsebovati tako kvalitativno kot kvantitativno analizo. <\/strong><\/p>\n<p>Da bi lahko razumeli celostni vpliv na\u0161ega dela, je pomembno, da uporabimo cel spekter metod za merjenje rezultatov. U\u010dinki komuniciranja se namre\u010d ne merijo le s kvantitativnimi kazalniki, ampak tudi v tem, kako so sporo\u010dila razumljena, interpretirana in predstavljena<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>5. AVE ni vrednost komuniciranja <\/strong><\/p>\n<p>Sporo\u010dilo je dosledno in jasno. AVE ne predstavlja vrednosti dela komunikatorjev. Pomembno je, da merjenje in analiza u\u010dinkov komuniciranja podajata bolj poglobljen, sistematski in bolj raz\u0161irjen pogled na razumevanje u\u010dinkov komuniciranja.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>6. Celovito merjenje in vrednotenje komunikacijskih u\u010dinkov vklju\u010duje vse ustrezne kanale \u2013 online in offline<\/strong><\/p>\n<p>Na\u0161e temeljno na\u010delo, da lahko in moramo meriti tudi dru\u017ebene medije, je danes ve\u010d kot o\u010ditno. Prenovljena na\u010dela odra\u017eajo pomembno spremembo v zmo\u017enostih, prilo\u017enostih in vplivu komunikacije na dru\u017ebenih omre\u017ejih, tako da je treba enakovredno meriti in ocenjevati vse relevatne kanale.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>7. Merjenje in vrednotenje komunikacijskih naporov izhaja iz na\u010delnosti in preglednosti z namenom spodbujanja u\u010denja in vpogledov v sam proces.<\/strong><\/p>\n<p>Zanesljiva, dosledna in obstojna meritev zahteva na\u010delnost in preglednost v dana\u0161njem \u010dasu prepoznavanja pomembnosti varovanja osebnih podatkov in njihovega skrbni\u0161tva, ko morajo organizacije slediti novim zakonodajam, kot je GDPR. Prav to nakazuje, da meritev ne zadeva samo vpra\u0161anje zbiranja podatkov in sledenja, ampak tudi upo\u0161tevanje konteksta, v katerem je bil izveden nek komunikacijskih program, in transparentnega zavedanja pristranskosti, ki lahko vpliva na meritev, njeno metodologijo in interpretacijo.<\/p>\n<p>Barcelonska na\u010dela 3.0 so rezultat mednarodnega skupinskega napora. Razvila so se v nekaj, kar slu\u017ei novi realnosti komunikacijske industrije, in vsem, ki v njej nastopajo. V prihodnjih letih lahko torej pri\u010dkujemo nadaljnji razvoj in raz\u0161irjene oziroma prilagojene razli\u010dice dokumenta.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43\">\n.flex_column.av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43 av_one_third  avia-builder-el-11  el_after_av_two_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khc2hg5z-2981f9bcdae2f31789e09e99d1baaf36\">\n.avia-image-container.av-khc2hg5z-2981f9bcdae2f31789e09e99d1baaf36 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khc2hg5z-2981f9bcdae2f31789e09e99d1baaf36 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khc2hg5z-2981f9bcdae2f31789e09e99d1baaf36 av-styling- av-img-linked avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-614x1024.jpg\" data-srcset=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-614x1024.jpg 614w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-180x300.jpg 180w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-768x1281.jpg 768w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-921x1536.jpg 921w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-1228x2048.jpg 1228w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-900x1500.jpg 900w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-423x705.jpg 423w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-120x200.jpg 120w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-scaled.jpg 1535w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" class='avia_image '  aria-label='Barcelona Principles Infographic 3-0'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-197671 avia-img-lazy-loading-not-197671 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-scaled.jpg\" alt='Barcelona Principles Infographic 3-0' title='Barcelona Principles Infographic 3-0'  height=\"2560\" width=\"1535\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-scaled.jpg 1535w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-180x300.jpg 180w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-614x1024.jpg 614w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-768x1281.jpg 768w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-921x1536.jpg 921w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-1228x2048.jpg 1228w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-900x1500.jpg 900w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-423x705.jpg 423w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-120x200.jpg 120w\" sizes=\"(max-width: 1535px) 100vw, 1535px\" \/><\/a><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rfz10x-3c0042a15f754f5747a67090bb09906d\">\n.flex_column.av-1rfz10x-3c0042a15f754f5747a67090bb09906d{\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-1rfz10x-3c0042a15f754f5747a67090bb09906d av_one_third  avia-builder-el-13  el_after_av_one_third  avia-builder-el-last  whitebox first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khnebrwp-43018acddde05ee0b6773503b075c2b1\">\n.avia-image-container.av-khnebrwp-43018acddde05ee0b6773503b075c2b1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khnebrwp-43018acddde05ee0b6773503b075c2b1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khnebrwp-43018acddde05ee0b6773503b075c2b1 av-styling-no-styling av-img-linked avia-align-  avia-builder-el-14  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.kliping.si\/home\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='Kliping'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-198532 avia-img-lazy-loading-not-198532 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Kliping.jpg\" alt='Kliping' title='Kliping'  height=\"259\" width=\"532\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Kliping.jpg 532w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Kliping-300x146.jpg 300w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Kliping-250x122.jpg 250w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khnhipyx-d82b0e2fc73c1b8937d62fbf9293ef27\">\n#top .hr.hr-invisible.av-khnhipyx-d82b0e2fc73c1b8937d62fbf9293ef27{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-khnhipyx-d82b0e2fc73c1b8937d62fbf9293ef27 hr-invisible  avia-builder-el-15  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Translation provided by<\/strong><\/h4>\n<p><strong>Kliping<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":197956,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-197953","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Barcelonska na\u010dela 3.0. - AMEC | International Association for the Measurement and Evaluation of Communication<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelonska na\u010dela 3.0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/\" \/>\n<meta property=\"og:site_name\" content=\"AMEC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/amecorg\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-19T10:05:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/07\/Barcelona-Principles-3-Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@amecorg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/\",\"url\":\"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/\",\"name\":\"Barcelonska na\u010dela 3.0. - AMEC | International Association for the Measurement and Evaluation of Communication\",\"isPartOf\":{\"@id\":\"https:\/\/amec.blazedev.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/07\/Barcelona-Principles-3-Header.jpg\",\"datePublished\":\"2020-11-19T10:03:35+00:00\",\"dateModified\":\"2020-11-19T10:05:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#primaryimage\",\"url\":\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/07\/Barcelona-Principles-3-Header.jpg\",\"contentUrl\":\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/07\/Barcelona-Principles-3-Header.jpg\",\"width\":1500,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/amec.blazedev.co.uk\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barcelonska na\u010dela 3.0.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/#website\",\"url\":\"https:\/\/amec.blazedev.co.uk\/\",\"name\":\"AMEC\",\"description\":\"International Association for the Measurement and Evaluation of Communication\",\"publisher\":{\"@id\":\"https:\/\/amec.blazedev.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/amec.blazedev.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/#organization\",\"name\":\"AMEC\",\"url\":\"https:\/\/amec.blazedev.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2019\/09\/Large-amec-logo-master.png\",\"contentUrl\":\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2019\/09\/Large-amec-logo-master.png\",\"width\":3657,\"height\":830,\"caption\":\"AMEC\"},\"image\":{\"@id\":\"https:\/\/amec.blazedev.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/amecorg\/\",\"https:\/\/x.com\/amecorg\",\"https:\/\/www.linkedin.com\/company\/amec-the-international-association-for-the-measurement-and-evaluation-of-communications\",\"https:\/\/www.youtube.com\/channel\/UCwDevr5zjWHu3eSgM0vDs_g\",\"https:\/\/en.wikipedia.org\/wiki\/International_Association_for_Measurement_and_Evaluation_of_Communication\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Barcelonska na\u010dela 3.0. - AMEC | International Association for the Measurement and Evaluation of Communication","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"sl_SI","og_type":"article","og_title":"Barcelonska na\u010dela 3.0.","og_url":"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/","og_site_name":"AMEC","article_publisher":"https:\/\/www.facebook.com\/amecorg\/","article_modified_time":"2020-11-19T10:05:28+00:00","og_image":[{"width":1500,"height":400,"url":"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/07\/Barcelona-Principles-3-Header.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@amecorg","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/","url":"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/","name":"Barcelonska na\u010dela 3.0. - AMEC | International Association for the Measurement and Evaluation of Communication","isPartOf":{"@id":"https:\/\/amec.blazedev.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#primaryimage"},"image":{"@id":"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#primaryimage"},"thumbnailUrl":"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/07\/Barcelona-Principles-3-Header.jpg","datePublished":"2020-11-19T10:03:35+00:00","dateModified":"2020-11-19T10:05:28+00:00","breadcrumb":{"@id":"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#primaryimage","url":"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/07\/Barcelona-Principles-3-Header.jpg","contentUrl":"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/07\/Barcelona-Principles-3-Header.jpg","width":1500,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/amec.blazedev.co.uk\/sl\/barcelona-principles-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amec.blazedev.co.uk\/home\/"},{"@type":"ListItem","position":2,"name":"Barcelonska na\u010dela 3.0."}]},{"@type":"WebSite","@id":"https:\/\/amec.blazedev.co.uk\/#website","url":"https:\/\/amec.blazedev.co.uk\/","name":"AMEC","description":"International Association for the Measurement and Evaluation of Communication","publisher":{"@id":"https:\/\/amec.blazedev.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/amec.blazedev.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/amec.blazedev.co.uk\/#organization","name":"AMEC","url":"https:\/\/amec.blazedev.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/amec.blazedev.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2019\/09\/Large-amec-logo-master.png","contentUrl":"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2019\/09\/Large-amec-logo-master.png","width":3657,"height":830,"caption":"AMEC"},"image":{"@id":"https:\/\/amec.blazedev.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/amecorg\/","https:\/\/x.com\/amecorg","https:\/\/www.linkedin.com\/company\/amec-the-international-association-for-the-measurement-and-evaluation-of-communications","https:\/\/www.youtube.com\/channel\/UCwDevr5zjWHu3eSgM0vDs_g","https:\/\/en.wikipedia.org\/wiki\/International_Association_for_Measurement_and_Evaluation_of_Communication"]}]}},"_links":{"self":[{"href":"https:\/\/amec.blazedev.co.uk\/sl\/wp-json\/wp\/v2\/pages\/197953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amec.blazedev.co.uk\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amec.blazedev.co.uk\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amec.blazedev.co.uk\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amec.blazedev.co.uk\/sl\/wp-json\/wp\/v2\/comments?post=197953"}],"version-history":[{"count":8,"href":"https:\/\/amec.blazedev.co.uk\/sl\/wp-json\/wp\/v2\/pages\/197953\/revisions"}],"predecessor-version":[{"id":198726,"href":"https:\/\/amec.blazedev.co.uk\/sl\/wp-json\/wp\/v2\/pages\/197953\/revisions\/198726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amec.blazedev.co.uk\/sl\/wp-json\/wp\/v2\/media\/197956"}],"wp:attachment":[{"href":"https:\/\/amec.blazedev.co.uk\/sl\/wp-json\/wp\/v2\/media?parent=197953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}