This webinar is for PR practitioners looking to review the importance of strategic planning in order to assess organisational impact.

Are you finding yourself constantly focused on tactics and short-term campaigns?

Do you solely assess the success of your activities based on output metrics?

Have you started loosing the end goal of what you are really are trying to achieve?

Are you struggling to prove the value of your work to the SMT?

If you answer yes to any of these questions, this event is for you.

This webinar is for communications professionals looking to review the importance of strategic planning in order to assess organisational impact.

CIPR EA’s Outstanding Young Communicator of 2019 will be sharing her experience in the media measurement and PR research industry to introduce best practice and provide practical tips to think PR more strategically.