The events of 2020 have reshaped the business landscape. As the world contends with economic impact of COVID-19, PR budgets are under increasing pressure and there’s never been a more important time for PR professionals to prove the value of their work.

Join us for this virtual event on Tuesday, 24th November to discover the latest trends impacting public relations measurement. The event will equip delegates with a range of practical tips and techniques used by brands and businesses to prove the value of PR to clients and senior management.

This special Measurement Month event is being presented by PRCA SEA and CARMA Asia in association in AMEC. It will dig deep into the use of AVEs, proving the value of PR, navigating through crisis communications, as well as explore the trends in planning and insight generation driving the most successful PR campaigns and strategies.

Speakers will discuss:
– Why we need to say NO to AVEs
– How to set up a measurement framework for your organisation
– How to navigate through crisis communications effectively
– The modern-day role of communications – measuring impact beyond column inches
– How to get management buy In – proving the strategic value of PR