PR Week Measurement Conference

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Measurement is arguably one of the most important aspects of any comms strategy in 2021. Without data and planning, it is almost impossible to justify activity and prove ROI. However, many comms professionals still struggle to prioritise measurement and build it into their strategy, particularly during unprecedented times or crises. Now in its third year, PRWeek’s Measurement Conference, in partnership with AMEC, will provide delegates with definitive training, advice and guidance on how to build and implement an effective measurement framework for PR campaigns.

Through expert talks, on demand training, case study presentations and practical workshops, delegates will learn what effective PR measurement looks like, and identify ways to use measurement data and framework to shape strategy and drive business recovery.

PRWeek Measurement workshops and bootcamp will take place online on 15 November 2021.

The conference will take place as a hybrid event in London the following day.