November is PR Measurement Month – a global opportunity for communicators to reflect on best practice as well as emerging areas of research interest.

An initiative of the International Association for Measurement and Evaluation of Communication (AMEC), Measurement Month is supported in Australia by the PRIA Education Community Committee.

In this ACPRESS webinar, we review the latest industry resources available to help communicators prove their value including AMEC’s Integrated Evaluation Framework and Measurement Maturity Mapper along with a SMART Objective Builder designed especially for communicators.

Potential questions

1. What are the barriers to adopting new M&E frameworks?
2. How do industry frameworks measure up against academic rigour?
3. Do frameworks for measurement really count?
4. Faced with a measurement task, how would academia and industry tackle the challenge?
5. Are measurement frameworks the domains of academia?Bio: Deb Camden Bachelor of Business (QUT), MBA (UQ)Deb Camden is an Australian communication veteran with more than 35 years’ experience as a strategic communication consultant and a Bronze Award winner at the 2019 International Awards for Communication Effectiveness.

   A member of AMEC and the PRIA Education Community Committee, Deb is the innovator behind The Communication Dividend, a new best-practice data and analytics solution that empowers communication professionals to prove their value.

   Deb was inspired in her quest following a second attempt to complete her doctoral studies. Her latest stint in academia inspired her to set about solving what has long been identified as a pressing issue for global communicators – to be taken seriously for the value communication provides.

   Contact

   Email: deb@commdiv.com.au

   LinkedIn: LinkedIn: https://www.linkedin.com/in/deb-camden-27580b26/

   Twitter:@DebCamden