Today, one wrong move can ignite a billion-dollar scandal. Some brands are able to quickly pivot and take control of the narrative. Others are slow to act and left with a reputation in shambles.

Many have asked, “What’s the cost of crisis?” Hot Paper Lantern set out to define the real, measurable impact of such an event on a business and its bottom line, based on how fast and effective a company responds. The result is the proprietary HPL Crisis Response Index, which quantifies the impact of a crisis and a company’s response marked by fluctuation in stock price and market capitalization. Built on deep analysis of 400,000 articles, 80,000 social mentions and over 50 crises impacting 45 major brands, the Index captures 30 years of historical data to draw actionable insights.

This webinar will feature a walk-through of the Index and a discussion on tips for measuring the impact of a crisis response, and key learnings you can apply when a scandal rocks your business.