Measurement experts Alison Williams and Orla Graham host a workshop exploring the Framework for Measuring what Matters in PR and how Planning is a critical component of any relevant and meaningful PR Campaign.

CARMA’s experts explain how your media intelligence can deliver actionable insights across all areas of the organization, focusing on impact rather than output. The speakers will provide PR and Communications professionals tips on the latest global best practices and how to understand your organization’s measurement journey.

This webinar, part of the AMEC Measurement Month series, will:
– Explore which metrics Senior PR Pros are using to determine success and tell the right story
– Review the Barcelona Principles and AMEC’s Integrated Evaluation Framework.
– Explain how to design key performance indicators with sustainable metrics in mind.
– Help you understand how to communicate what these metrics mean to your stakeholders.
– Investigate how can we leverage a wider range of inputs for more holistic and actionable measurements of success?
– Explain the necessary data to track in order to be successful in measuring your metrics.
– CASE STUDIES: Revolut, Northern Ireland Tourism, Visit Britain, RedBull.
– Open Questions from the Audience