Measuring the Impact of Communications at the World Bank30th November 2018/by AMECLearn how to measure the impact of communications and focus on outcomes rather than outputs. Through examples and industry best practices facilitators José De Buerba and Margaret Allen will present a measurement framework and introduce the new Guidebook for Measuring and Evaluating Communications at the World Bank. Participants will gain practical examples of: Setting clear and measurable goals and objectives Measuring outputs and outcomes to assess overall impact Setting KPIs and aligning them to communications objectives and target audiences How to use the World Bank’s impact measurement framework to encourage continuous strategic learning Which new tools and tactics are now available to Bank staff to measure the impact of communications https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-11-30 14:56:592019-09-18 09:02:34Measuring the Impact of Communications at the World Bank