In this webinar, we will discuss how using the recently updated Barcelona Principles can optimize your communications measurement program to provide meaningful and impactful insights.

You will take away from this webinar an understanding of:

• How critical the planning stage is and what questions to ask
• How to take simple steps to avoid vanity metrics
• How approaching data just to create a report or graphic is a missed opportunity
• Steps to take the next step on your measurement journey

Data-driven results don’t have to be complicated! With the Barcelona Principles’ help, you can define a framework that focuses on what’s important and, therefore, create and report valid metrics for success.