Measurement Month 2023 Events

In recognition of AMEC Measurement Month, we’re hosting an exclusive three-part webinar series dedicated to taking you on a complete communications measurement journey:

Prepare to gain unparalleled insights into the world of competitive intelligence (CI) measurement from the perspective of Andrew Beurschgens, Senior Market & Competitive Intelligence Manager at Gen, as he takes centre stage in this exclusive Online Fireside Chat. This free event offers a unique opportunity for Measurement & Evaluation professionals to step into the shoes of their colleagues and potential clients, such as Andrew, and grasp the intricacies of delivering impactful measurement and evaluation projects for CI specialists within large organisations.

Join Andrew and AMEC’s Board Director and CEO of InsightHQ, Rayna de Lange, as they dissect the distinct requirements and challenges faced by CI professionals in their quest for meaningful metrics. Explore the pivotal role that innovative approaches to CI measurement could play in driving strategy at the highest levels of large businesses, supporting truly informed decision making and delivering a competitive edge.

Join us for this thought-provoking Fireside Chat and embark on a journey to unlock the secrets of CI measurement in the corporate arena.

The thought leader in the realm of global media intelligence Raina Lazarova will lead the next PR Masterclass, hosted by the World Communications Forum Association. Raina is currently serving as the Co-Founder & COO of Ruepoint and a Board Member of the International Association of Measurement and Evaluation of Communication (AMEC).

She will give her 15-years expertise on the theme “Mastering Value Metrics For Lasting Brand Success”, promising to elevate your PR game and embrace the power of data-driven strategies.

The Masterclass will take place on November 7, Tuesday at 2 p.m. Central European Time.
Everyone can join it for free on Zoom: https://zoom.us/j/6252668357

During the masterclass the attendees can learn how to:
– make an impact on your target audience
– contribute to your business growth
– set the right objectives and accurately track your PR strategy performance
– understand the worth of your PR activities
– differentiate vanity and value metrics for driving long-term success

The changing shape of the PR industry and the talent required to meet these changes

Hear from industry leaders on how we can ‘Lead the Way’ by embracing new skills and expertise.

With AI and the advancement of remote working changing the nature of how we work going forward – what type of leadership talent do we need – what are the different skill sets and backgrounds that we should be embracing in planning for the future.

Ishtar Schneider Global People, Inclusion & Diversity Communications Lead, Mars Petcare Sonya Madeira Founder at Rice Communications, connector.Amy Hayer – Partner Healthcare, Hanson Search

The panel discussion will be led by Johna Burke, Global Managing Director AMEC International Association for Measurement and Evaluation of Communication

Date: 9th November

Time: 8.30am for 8.45am start

End: 9.40am

Address: Hudson Sandler, 25 Charterhouse Square, Barbican, London EC1M 6AE

Using emotion to change hearts and minds. Why dashboards and charts are a strategists worst enemy. How International brands are rethinking their approach and KPIs to unleash their potential.

Key takeaways include:

Changing the righteous focus of analysts from analysing the data to get insights to presenting intelligence that can be used;
How net sentiment is a waste of time and what can be done about it.

Join us on the 9th November for a gathering of the industry’s sharpest minds in measurement and evaluation for a free Zoom event to hear how you can win the argument for comms as a value generator for businesses across the world. As part of the PRCA’s Measurement Month, AMEC Global Managing Director Johna Burke, Maverick Indonesia Analytics & Insights Director Felicia Nugroho, and CARMA Account Director Orla Graham will fly right past AVE-chatter, and instead, delve into the latest ways top practitioners are harnessing meaningful measurement and evaluation to drive the industry forward as an essential business-requirement. Delegates will have the opportunity to hear real-life case studies and ask their own questions.

Are you seeking effective ways to measure your PR efforts? In light of November being AMEC Measurement Month, join us for an insightful webinar featuring best practices and tips from experts on how to maximise your results through measurement. Our focus will be on PR strategy in 2024 and beyond. Ruepoint’s experts, Nicola Baird and Susan Ryan, will be joined by Sophie Boucher, Account Director of Legacy Communications, to talk about measuring success, reporting, and planning your future PR strategies.

Main topics include:

– Best measurement practices outlined by AMEC
– Measurement for PR professionals in 2024 and beyond
– How to strategise and build a plan for a new client?
– Real examples of reporting options and how they apply to PR professionals.

Register now for FREE and join us on 14th November for an insightful discussion!

2024 is shaping up to be a year of uncertainty and volatility with some key elections and societal changes, not least as a result of the rise of generative AI. We are creating more content than ever before, with this comes an increased risk of mis- and dis-information, and the heightened expectations this creates for the PR function.

– What does this environment mean for us in Communication?
– How do we adapt to it?
– How do we continue to deliver value as PR practitioners?
– How do we prove the value of our work in this complex milieu?

Join Ruepoint Co-founder and COO Raina Lazarova and her renowned guests Ana Adi (Vice President, Quadriga University) and Conor Brophy (Managing Director, Teneo Strategy and Communications) in an engaging conversation about the future of PR as part of AMEC Measurement Month.

Join us for an enlightening Q&A session where experts in the fields of measurement and public relations come together to delve into the pivotal role of measurement and evaluation in today’s dynamic PR landscape.

For further enquiries, kindly reach out to us at rukayat.pplusmeasurement@gmail.com

Join us in this exclusive webinar where two accomplished AMEC Board directors, Maya Koleva from Commetric and Amrita Sidhu from Medianet and Medianet Insights, will unveil insightful case studies that showcase the strategic utility of measurement. This dedicated session has been meticulously organized for the esteemed members of the Public Relations Consultants of India.

Following the presentations, we invite you to participate in an interactive Q&A session, guided by Atul Ahluwalia, Co-Founder of First Partners, and Aseem Sood, the Chair of AMEC and CEO of Impact Research & Measurement.

AI’s influence on PR measurement has been a topic of discussion for years. AI-based models are already employed in areas of communications evaluation, media intelligence and risk monitoring. This applies to PR agencies, in-house analytics teams, and specialized measurement agencies. Within PR measurement, various AI solutions are leveraged to enhance data collection and insights, refine methodologies, and develop new services and products. Embracing AI is imperative in our industry due to client demands for faster reports and metrics delivery, evaluation of larger data and content sets, and a balance of low cost and high accuracy. This presents a delicate balance, and many in the measurement domain are aiming to find the equilibrium.

The accessibility of tools like ChatGPT, particularly its Pro version, coupled with increasing interest in AI and data proficiency, has paved the way for numerous DIY (do-it-yourself) PR measurement initiatives. Why is this trend encouraging for the overall evolution of measurement expertise? And in the same time, why should anyone considering a third-party tool for PR measurement be fully informed about its capabilities, limitations, and data usage guidelines? This session delves into these matters, showcasing a live DIY demonstration with ChatGPT Pro and some basic, yet fundamental PR measurement tasks. We will discuss the implications, when you can rely on such tools and how you can integrate them in a solid measurement framework. We will also highlight essential considerations such as copyright, licensing, personal data protection and data security.

Hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.

Agenda:

Session 1: “Has AI changed the PR measurement game?” – Richard Bagnall, Co-Managing Partner, CARMA

– The latest AI trends in PR measurement and what you need to know about them
– Putting data at the heart of your communications – from planning, to responding, to measurement and justification!
– The role of AI in PR measurement today
– The speed versus accuracy measurement paradox explained

Session 2:

“How to measure the outputs and outcomes of your PR campaigns across multiple channels” – Maya Koleva, Head of Research and Insight, Commetric

A tutorial on how to set up your multi-channel PR campaign to measure the inputs, outputs and outcomes.

Session 3:

“Understanding the impact of human values on human behaviour and the implications for communications” – Lisa Story, CSO Europe & Africa, BCW Global

Can values provide the key for communicators struggling to navigate complexity, anticipate change, and build relationships with audiences?

– An introduction to Professor Shalom H. Schwartz’s Theory of Basic Human Values that guides all human behaviour
– Why our values are a ‘ persistent truth ‘ in a world of change and uncertainty.’
– How do values vary with geography and across generations, and what are the values gaps?
– What are the seven Values Archetypes?