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International association for the measurement and evaluation of communication
- Global -
10:00am GMT + 02:00
Event produced by: Ornico
Measurement and Evaluation workshop presented for Alexander Forbes (closed event) run by Ornico
Event produced by: Citypress and Experienced Media Analysts
During Measurement Month (5-30 November), Citypress will be offering a limited number of free “ASK AMEC” measurement masterclasses. During the hour-long, one-to-one sessions Citypress can offer training on best-practice evaluation, work with PR teams to trouble-shoot their reporting problems, help devise new and more impactful ways to measure results or offer career coaching for those who want a career in measurement.
Speakers:
Marianne Morgan, Director of Research and Analytics, Citypress Steph Bridgeman, Director, Experienced Media Analysts
How to register:
To book your slot, email measurement@citypress.co.uk.
- North America -
Event produced by: Impact Research and Measurement
New AMEC Measurement Month Twitter Leader Board resource for each global region provided by member Impact Research & Measurement.
See the Tweets: http://myimpact.impactmeasurement.co.in/amecmm2018/tweets/
See also Twitter PictureBoard – http://myimpact.impactmeasurement.co.in/amecmm2018/twitpics/
Event produced by: United Nations
The United Nations is using AMEC Measurement Month to run a worldwide series of staff Training Workshops on evaluation practice and especially the use of the AMEC Integrated Framework. The workshops are being developed and organised by Janet Wieser, Chief – Evaluation and Communications Research Unit, Department of Public Information.
The workshops will start at the beginning of November and run throughout the month.
9:00am ET
Event produced by: Grayling
Grayling USA’s chief client officer, Danica Ross provides the perspective of someone who spent 10 years client-side, while the agency’s global head of strategic services (and AMEC board member) Jon Meakin highlights the size of the prize for agencies that take measurement and evaluation seriously.
This White Paper is free to download and forms part of a four-part series from Grayling, in support of AMEC Measurement Month 2018.
Downloadable from grayling.com
11:00am ET
Event produced by: Institute for Public Relations (IPR)
This webinar is presented by IPR‘s Commission on Measurement and Evaluation.
For too long, the main focus for internal communications has been building and measuring employee engagement. But what does it really mean, and how do you raise employee engagement?
What Internal Communication professionals should be measuring are the 21 components of engagement divided among outtakes, outcomes and organizational impact.
Recently codified by Sean Williams, Julie O’Neil, and their colleagues (see the February 2018 PR Journal) each grouping has specific standards that can be measured independently of each other and thus be tackled for improvement in many ways—words, symbols, actions, etc. All together, these 21 standards might define “engagement” but without measuring them independently, we really won’t know the root cause of an engagement problem. This session will examine the 21 Standards and explore ways that measuring some (or all) can start a change effort all on its own.
Venue:
Webinar
Sean Williams, VP, True Digital Communications Julie O’Neil, Ph.D., Professor and Associate Dean for Graduate Studies and Administration, Texas Christian University
Register here
11:30am - 12:30pm EST
Event produced by: Hot Paper Lantern
Today, one wrong move can ignite a billion-dollar scandal. Some brands are able to quickly pivot and take control of the narrative. Others are slow to act and left with a reputation in shambles.
Many have asked, “What’s the cost of crisis?” Hot Paper Lantern set out to define the real, measurable impact of such an event on a business and its bottom line, based on how fast and effective a company responds. The result is the proprietary HPL Crisis Response Index, which quantifies the impact of a crisis and a company’s response marked by fluctuation in stock price and market capitalization. Built on deep analysis of 400,000 articles, 80,000 social mentions and over 50 crises impacting 45 major brands, the Index captures 30 years of historical data to draw actionable insights.
This webinar will feature a walk-through of the Index and a discussion on tips for measuring the impact of a crisis response, and key learnings you can apply when a scandal rocks your business.
Ted Birkhahn, Hot Paper Lantern President Jason Baik, Hot Paper Lantern Vice President of Analytics
Moderator:
Nicole Moreo, Chair of AMEC North America
Register here: https://hotpaperlantern.com/moneytalks/
- Europe -
9:00am - 6:00pm GMT
Event produced by: Cision
There’s an earned media revolution happening and CommsCon is Cision’s inaugural communications congress.
In a world where fake news and an increasing lack of consumer trust means that PR is now more important than ever to shape a business communications strategy, Cision brings a day of discussion that will address this shift.
The day will be split into keynote speeches, panel events and debates. Sir Craig Oliver will be leading proceedings with insights from his days as David Cameron’s director of politics & communications, and you will hear from publications as diverse as LADbible, The Sunday Times and Pink News as well as PR representatives from KFC, Gumtree and HSBC.
Attendees will also have the chance to experience the most advanced technology yet to come out of the Cision innovation lab with a demonstration of Cision Image IQ which will revolutionise the way PR and comms practitioners track visual campaigns.
London, UK
Kevin Akeroyd, CEO – Cision David Barker, President of data solutions and innovation – Cision Tamara Bennett, Head of media relations – Virgin Isobel Bradshaw, Senior corporate communications manager – Vodafone Group Fergus Campbell, Head of communications – Gumtree Dr Lee Edwards, Associate professor – Dept. of media and communications, London School of Economics and Political Science Kaila Garrison, VP, Marketing strategy and innovation – Cision Emma Hazan, Global head of consumer – Hotwire Peter Heneghan, Head of communications – LADbible Group Avril Lee, Deputy chair global health practice – Burson-Marsteller Gabriela Lungu, Founder – WINGS Creative Leadership Lab Kuldeep Mehmi, Associate director – Hawthorn Advisors Eleanor Mills, Editorial director – The Sunday Times; editor – The Sunday Times Magazine Josh Newis-Smith, Celebrity and entertainment editor – Glamour Chris Newlands, Editor – Financial News Ed O’Brien, Managing director – Teneo Blue Rubicon Sir Craig Oliver, Senior managing director – Teneo Blue Rubicon Tom Ritchie, VP, GTM, EMIA – Cision Abe Smith, President, EMIA – Cision Kev O’Sullivan, Executive creative director – FleishmanHillard Fishburn Jenny Packwood, Head of brand communications – KFC Natasha Plowman, Head of campaigns – HSBC Danny Rogers, Editor-in-chief – PRWeek Yvonne Smyth, Group head of diversity & inclusion – Hays plc Ellen Stewart, Head of content – PinkNews
Register here: commscon.cision.co.uk
1:00pm Eastern Time
Event produced by: CoverageBook
We all know AVE is the taboo metric in Public Relations but are the metrics you’re using just as bad?
Whether you’re in-house or agency-side measuring the success of PR activity is a challenge.
In this webinar, Stella explores why uniques and monthly traffic figures are useless in measurement & shares an alternative that will provide true insight and feed strategy.
Stellas Bayles, co-founder CoverageBook
Register here: https://zoom.us/webinar/register/WN_CpNkItvhRDSzuL8V7fBs5Q
- -
10:30am EDT
In the Spring of 2018 the World Bank introduced at the CommNet Global Forum its first organization-wide Communications M&E Framework developed by collaboration with Rockland-Dutton Research and Consulting. Over 100 World Bank communication professionals from all over the world attended the session. A smaller group of 20 volunteered to be internal advocates for good communications M&E practices.
In the context of AMEC’s Measurement Month, the World Bank is reconvening its internal M&E advocates in a focus group in order to:
José de Buerba, Head of Business Intelligence and Digital Governance Margaret Allen, Social Media Impact Evaluation Specialist Chichi Osuagwu, Digital Governance Specialist David Rockland, Partner/CEO, Rockland-Dutton Research and Consulting Emily Peet, Research & Design Associate, Rockland-Dutton Research and Consulting
This event is internal.
12:00pm ET
Event produced by: Shonali Burke
#measurePR Twitter chat with Shonali Burke and new AMEC Global Managing Director Johna Burke.
Shonali Burke, President & CEO, Shonali Burke Consulting Johna Burke, Global Managing Director, AMEC
Go to #MeasurePR chat
Event produced by: Quantum PR Measurement
As part of AMEC Measurement Month in September, Jesper Andersen of Quantum PR Measurement is collaborating with AMEC and with internationally recognised experts to create a free e-book on communication measurement and evaluation.
The e-book will feature 12 different articles, one for each contributing author, and will cover a wide range of perspectives from all parts of the globe.
The e-book will be available for download on the AMEC website from November 12th.
- Latin America -
9:00am GMT - 3
Event produced by: GlobalNews Group
This Breakfast will take place at Uruguay’s National Opera where we will showcase proper practices and methodologies for the measurement of the impact of communications. The event is open to all who want to attend. Please register appropriately and arrive in time as accreditation is required by the Opera and cannot be done on site.
Solís National Theatre (Dirección: S/N, Buenos Aires, 11000 Montevideo), Montevideo, Oriental Republic of Uruguay
Gonzalo Vázquez, Regional Sales Manager, GlobalNews Group
Register by going into www.measurementmonth.com or mm.globalnewsgroup.com
Grayling’s Head of Latin America, Lucia Domville, and USA chief client officer, Danica Ross, offer a Pan-American perspective on what to strive for when designing a measurement model.
10:00am
In this event we will go through the history of management science applied to PR and how to manage communications based on hard data and real information.
Colegio de Periodistas de Lima, Lima, Perú
Carlos A. Diaz, General Manager, GlobalNews Group Kriz Cruz Chong, Country Manager, Perú, GlobalNews Group
Please register by going to www.measurementmonth.com or mm.globalnewsgroup.com
8:30am - 12:00pm GMT-5
Event produced by: Buho, GlobalNews
Our Keynote Speaker, Laura Garcia (President, GlobalNews Group) will speak about trends in measurement and the future of our industry, to be followed by two panels titled:
“The challenge of integration in measurement. The divorce between brand and user in social media.”
And “keys to advance towards successful measurement practices in communications”
Calle 59 #6-36, Bogotá, Colombia
Keynote: Maria Laura Garcia, President, GlobalNews Group
Panel:
Gabriel de las Casas, Director of Communications, Claro Colombia Johanna Cordovez, Co-Founder, Tirando X Colombia Elizabeth Arias, Comunications and Advertising Manager, Corferias
Please go to www.measurementmonth.com or send an email to valentina.osorio@buho.media
9:30am - 3:00pm
Event produced by: APA-DeFacto
Qualified evidences regarding the success of PR measures are increasingly demanded by PR evaluation: whether for the optimization and control or the legitimisation of further PR activities. The seminar gives an overview of possibilities and instruments on how to measure the PR goals of a company, the goal achievements and the achieved success. It also provides arguments on how PR’s contribution can add value to the company.
APA – Austria Presse Agentur, Laimgrubengasse 10, 1060 Vienna, Austria
Doz. DDr. Julia Wippersberg, Corporate Science & Research APA – Austria Presse Agentur
9:30am - 11:30am AEDT
Event produced by: Isentia
In this interactive panel discussion, we’ll share the key findings from Isentia’s new Leadership Index – the first in a series of reports that explore movements in the leadership space, ranking prominent CEOs and leaders based on their presence, positioning, and ability to drive their organisation’s media profile.
Sydney, NSW (Australia
Khali Sakkas, Chief Insights Officer at Isentia Panel guests TBC
Via email to Khali.Sakkas@isentia.com
9:00am GMT - 4
“Nuevas tendencias en la medición de contenidos y estrategias de comunicación”.
It will be followed by a case presentation at the launch of the EIKON Prizes in Chile at the Catholic University, attendees are encouraged to attend both events for a complete experience, we will provide more information upon registration.
This event will focus in showcasing new trends in measurement and how to integrate them into comms strategies.
Alonso de Córdova 5870, piso 1, Las Condes, Región Metropolitana, Santiago
5:00pm EST
Event produced by: University of Maryland, UNICEF USA
The UMD Communications program offers a course in measurement and analysis which allows students to address a real-life client challenge, given by UNICEF USA, and present their findings/recommendations to the client in-person. Emily Peet will present to the students on data visualization, building a PowerPoint deck for a client, and creating a story out of qualitative and quantitative data. I will also be answering questions about the field of communications measurement and providing insight into finding a job or career in this emerging field.
Emily Peet, Research & Design Associate, Rockland Dutton Research & Consulting
Google Hangout link to be announced
1:30pm - 5:00pm GMT
Event produced by: CIPR East Anglia
PRIME Research’s Jennifer Sanchis, will provide an introduction to the importance of measurement, reveal the latest tools available and run a practical workshop.
She will demonstrate how any organisation can benefit from the AMEC Integrated Evaluation Framework.
City Hall, St Peters Street, Norwich
Jennifer Sanchis, Account Manager, PRIME Research
Register here: https://bit.ly/2SAGSsK
9:00am
The power of good reputation – “Miracle cure” reputation?
Prestige and recognition are among the strongest driving forces of human action. In economic life, positive reputation is considered as a valuable asset, which gives companies advantages on many levels and can even significantly increase a company’s value. But what factors are necessary to build and maintain trustfulness or an image? And how can reputation be measured and substantiated?
The Internet is often the first and most comprehensive source of information regarding products, brands, and companies. As a consequence there is a very high confidence in user reports and online reviews, which promise real experiences and authenticity. However, a single negative opinion may cause massive damage. So, is the reputation of a company really that fast ruined, or are there any tools to build long-term reputation values?
At the DeFacto-BusinessBreakfast, high-level experts from science and practice will discuss this matter.
Labstelle, Lugeck 6, 1010 Vienna
Keynote: Gerhard Fehr – Fehr Advice Ingrid Gogl – ÖBB Grazia Nordberg – Loebell und Nordberg Stefan Schiel – Marketmind Klemens Ganner – APA-DeFacto
Alexander Raffeiner – Raffeiner Reputation
9:00am CET
A European perspective from Grayling UK CEO, Sarah Scholefield, and Continental Europe CEO, Jan Simunek. Sarah and Jan will outline the challenges faced by clients and agencies alike, when it comes to effective measurement and evaluation – and offer some tips on overcoming them.
11:00am GMT
Event produced by: LEWIS Communications Ltd
In the modern world everyone and everything is connected, so when a consumer wants to engage with a brand, marketers must be ready and flexible. In order to achieve this, more data and insights are needed than ever before.
Whilst the use of analytics is quickly growing, the algorithm culture remained siloed, but not anymore. Welcome to the age of quantified engagement. Join Giles Peddy, SVP EMEA LEWIS, and Gerard McNamara, VP EMEA TrendKite, in a one hour webinar. Giles will explain how the LEWIS Marketing Engagement Tracker (MET) allows brands to quantify engagement and gain practical insights. He’ll also explore the LEWIS Marketing Engagement Index 2018 and learn lessons from some of the world’s biggest brands, discovering what it means to be a marketer in the age of quantified engagement. Gerard will discuss using technology and analytics to support quantified engagement and to better optimise and enhance marketing programmes.
Giles Peddy, SVP EMEA Corporate Development, LEWIS Gerard McNamara, VP EMEA, TrendKite
9:00am - 12:30pm GMT
Event produced by: PRCA in association with AMEC
The emphasis of this special Measurement Month conference will be to showcase ideas and thinking from PRCA and AMEC members to make measurement matter within a PR consultancy or in-house team.
Agenda and more details to follow shortly.
Price Ticket for Conference Event : Proving the Value of Integrated Communications Non Member Price (excl VAT) – £100 Member Price (excl VAT) – £80
Lewis Silkin LLP, 5 Chancery Lane, London, EC4A 1BL
Richard Bagnall, Chairman of AMEC and Global co-managing partner and CEO, Europe and the Americas at CARMA Barbara Bates, Global CEO, Hotwire David Gallagher FPRCA, President, Growth & Development, International, Omnicom Public Relations Group Gemma Moroney MPRCA, Head of Strategy and Insight, Mischief Liz Edwards, Head of PR UK&I, TUI UK Dr Charles Randall, PHD, Head of Marketing Operations EMEA, EATON Ben Levine MPRCA, Director, Head of Research, Analytics & Measurement, FleishmanHillard Fishburn Johna Burke, Global Managing Director, AMEC Giles Peddy MPRCA, Senior Vice President EMEA Operations & UK Managing Director, LEWIS
Book at https://www.prca.org.uk/user or contact Leo Fedorcio, Head of Events, PRCA leo.fedorcio@prca.org.uk
6:30pm
Event produced by: APA-DeFacto, PRVA-Public Relations Verband Austria
The concept of “reputation” has occupied the communications industry for the last two decades evermore. Particularly in order to distinguish it from the “image” the discussion regarding the concept of reputation has experienced a tremendous upswing. Meanwhile, it has become clear in reputation research that an increased reputation vastly adds to a company’s value. Not only “soft” aspects such as trustfulness, crisis resistance or the attractiveness as an employer are positively influenced by reputation, the effectiveness of the “miracle cure” reputation further ranges from customer loyalty to creditworthiness and the increase in share price. But how is such an all-purpose elixir produced? Which criteria are necessary for a successful and sustainable reputation building? How can a good reputation in people’s minds of a target group be measured and used for predictable business goals?
Haus der Industrie, Schwarzenbergplatz 4 (Neuer Saal, 3. Stock rechts), 1030 Vienna, Austria or APA – Austria Presse Agentur (Pressezentrum), Laimgrubengasse 10, 1060 Wien, Vienna
Klemens Ganner, CEO APA-DeFacto Alexander Zauner or Stefan Schiel, Marketmind
8:30am - 11:00am CET, Slovenia
Event produced by: Kliping, member of Newton Media Group
Hotel Slon Best Western, Ljubljana, Slovenia
Phil Lynch, MD of Newton Insights (via Skype) Divna Brkic Hendrickx, CEO of Kliping, member of Newton Media Group Marjana Lavric Sulman, head of expert committee, Effie Slovenia Mojca Briscik, CEO, Slovenian Advertising Chamber (TBC) Tina Cipot, president of Public Relations Society of Slovenia (TBC) Goran Novkovic, CEO of Slovenian Business Club (TBC)
On-line form, accessible here.
8:30am - 10:15am CET
Event produced by: byBrick Insight (in co-op with Prindit)
The event will look into success factors of internal measurement on leading indicators that support communication, business and HR processes and the ability to become an innovative organisation. The event will also show the Prindit platform for data collection and visualisation of data. Several speakers with then talk about the transformation an organisation can go through by using an insight driven work process that gives a more communicative and productive business.
Anders Wikström, Founder Prindit, PhD in innovation and Design Annsi Krol, Founder and CEO byBrick Insight Terese Jansson, COO Prindit More to be announced
Register here: https://prindit.confetti.events/
8:30am - 10:50am GMT
Event produced by: PRWeek
AMEC’s new Strategic Partner, PRWeek, is running a special Measurement Week Breakfast briefing. Tickets now available.
View the programme
Agenda
08:30 Welcome breakfast and registration
09:00 How to improve the quality of PR measurement programs – The AMEC M3 – an industry first! Presentation and Q&A
Paul Hender, Consultant Colin Wheeler, Board Director, AMEC and Managing Director, Survey Solutions Limited
09:15 Setting up for success by leveraging data Presentation and Q&A
Fergus Campbell, Head of Communications, Gumtree
09:40 Brand case study Case study and Q&A
10:05 Spotlight on attribution: How can PR use measurement to prove its worth against other channels? Panel debate and Q&A
Allison Spray, Head of Data & Insight, Hill & Knowlton Strategies Fergus Campbell, Head of Communications, Gumtree Rick Guttridge, Managing Director, Smoking Gun PR
10:45 Chair’s closing remarks
10:50 End of Conference
Regent Street Cinema
Barry Leggetter, CEO, AMEC Paul Hender, COO, CARMA Colin Wheeler, Board Director, AMEC and Managing Director, Survey Solutions Limited Fergus Campbell, Head of Communications, Gumtree Allison Spray, Head of Data & Insight, Hill & Knowlton Strategies Fergus Campbell, Head of Communications, Gumtree Rick Guttridge, Managing Director, Smoking Gun PR
Register here: www.prweek.com
1:00pm GMT
Event produced by: PR Acadamy
Dr Kevin Ruck, co-founder of PR Academy, will explore the ICQ10 model he has developed for internal comms & engagement measurement. This model can be used to assess the state of communication and help develop practice in ways that lead to higher levels of organisational engagement.
5:00pm - 7:00pm CET
Event produced by: NEWTON Media, a.s.
Three experts from the media, advertisement and analytical field will share their opinions and experience with influencer marketing. Andrea Hurychová will give tips on how to effectively cooperate with influencers. Jan Felt will give advice on which channels to use to maximise the outcome and profit from invested finances. And Alena Zachová will show how marketers can deal with evaluation of the influence that their campaigns have on social media.
DOX, Centrum současného umění / Centre for Contemporary Art Poupětova 793/1 170 00 Prague 7 Czechia
Andrea Hurychová, YouTube guru, Founder of WeDigital (a digital agency focused on online video and influencer marketing) Jan Felt, CEO, Head Analyst and Consultant, CyberFootprint Alena Zachová, Chief Social Media Analyst, NEWTON Media
https://www.eventbrite.com/e/3-perspektivy-influencer-marketingu-3-perspectives-on-influencer-marketing-tickets-51704723219
9:00am - 4:00pm CET
Event produced by: Infomedia
21st century communicators are faced with ever-increasing demands of evaluating performance and reporting PR ROI. Unfortunately, many still resort to metrics widely denounced by the measurement industry as flawed. The use of such metrics, which is traditionally associated with other practices of communication such as marketing and advertising, can have profound consequences for communication professionals and in the worst case even lead to bad publicity.
With AMEC’s Integrated Evaluation Framework as the underlying basis, the workshop will seek to move beyond flawed metrics and in doing so empowering PR practitioners and communication professionals with credible and consistent approaches to evaluating and reporting the effects of public relations and, in turn, proving their worth to the organisation.
Lukas R. Frederiksen, Senior Media Consultant, Infomedia
Contact Lukas.raahauge@infomedia.dk for registration.
Canberra, ACT (Australia)
Khali Sakkas, Chief Insights Officer at Isentia Pat Duffy, Chairman at WPP Panel guests TBC
4:00pm UTC+3
Event produced by: PR News
PR News will present the results of reputational research over the past 5 years in different markets: telecom, IT, insurance sector and finance. In particular, PR News will present the results of study “The reputation of telecom companies in the era of digitalization and sharing economy” – the result of a survey of more than 90 experts and a mass survey of more than 2,000 consumers of telecom services.
Lilia Glazova, CEO, PR News Olga Bobrus, Director of the Department of consulting and communication research, PR News
Register Here
8:30am GMT +02:00
Ornico will discuss the Barcelona Principles 2.0, The Integrated Evaluation Framework, the launch of the Measurement Maturity Mapper and will present various case studies of best practices from across the world.
Francois van Dyk, Head: Operations, Ornico
Please email francoisv@ornicogroup.co.za for more information
9:00am - 5:00pm EEST/UTC +3
Event produced by: The Knowledge-Intensive Development Association (KIDA; Bulgaria), powered by A DATA PRO
“The Value of Communications” is a one-day conference introducing Bulgarian and regional communications professionals and students to the latest developments in communications measurement and evaluation, and offering insight on trends and challenges locally and regionally.
Held Veliko Turnovo, Bulgaria
Ilia Krustev, CEO of A Data Pro Hristo Bonjolov, Dean of Veliko Turnovo University Johna Burke, AMEC Global Managing Director. Vladimir Petkov, CEO of Identrics & CTO of A Data Pro Prof. Ana Adi, Quadriga University & Institute of Public Relations Measurement Commission Thomas Stoeckle, Institute of Public Relations Measurement Commission Nevena Krasteva, Editor-in-Chief, SeeNews Velislava Popova, Editor-in-Chief, Dnevnik
Further speaker details to be confirmed.
https://www.kida-conference.bg/en
2:00pm - 3:00pm WAT
Event produced by: P+ Measurement Services
The event will be centred on PR measurement & evaluation, Barcelona Principles and the relationship between PR, Measurement and Evaluation as well as best practices using #EvaluatePR alongside #AMECMM on twitter.
#EvaluatePR will be a virtual event on Twitter, targeted at everyone in the Communications and PR industry (brands, PR agencies and other Measurement and Evaluation firms). To enlighten, broaden thoughts on reasons and gains of Measurement and Evaluation. We shall use this medium to propagate the importance of a PR Measurement program in Communications’ plan, Barcelona Principles, enlighten our audience about Measurement & Evaluation. And also establish a link of good network across media related fields. #EvaluatePR shall create network for both local and international Nigerian practitioners.
Twitter
Steph Bridgeman, Managing Director & Founder, Experienced Media Analysts (UK) Obafemi Farinde, Senior Manager, Hill+Knowlton Strategies (Nigeria) Joel Pereyi, PR Consultant, Sterling Homes (Nigeria) Damilola Sobajo, PR Consultant (Nigeria). Francois Van Dyk, Media Intelligence | Head, Operation, Ornico (South Africa) Tonya Khoury, Founder, Measurement & Management Expert, Acumen Media Measurement (South Africa) Godfrey Adejumoh, Corporate Communications Manager, Unilever Nigeria (Nigeria)
Damilola Joseph, Media Analyst, P+ Measurement Services.
Via Twitter by joining the #EvaluatePR with #AMECMM
2:00pm GMT + 01:00
#MeasurePR Twitter chat in cooperation with P+ Measurement in Nigeria Lagos
2:00pm - 5:00pm EST UTC-5
Event produced by: Agility PR Solutions
A 3 hour event that will cover the AMEC measurement framework in the first hour session and in the second hour session would break the groups into mini sessions so they would apply the framework to their own issue or organization and present it back to the group.
Agility PR Solutions, 319 McRae Avenue, 5th floor, Ottawa, ON K1Z 5T9, Canada
Pragya Dubey, Sr. Director, Agility PR Solutions Stephanie Coulter, Manager, Media Insights – Agility PR Solutions
- Asia Pacific & Middle East -
Event produced by: AMEC’s Asia Pacific Chapter
AMEC’s Asia Pacific Chapter is holding a virtual “meet & greet” webinar on the first day of Measurement Month in the Region. This will be a call hosted by the Chapter Co-Chairs between our members in the many different markets in APAC. We are looking forward to getting to know our new members better as well as having a great discussion about the industry trends in our markets.
Khali Sakkas, Chief Executive, Insights, Isentia, Co-Chair APAC Chapter. Aseem Sood, CEO, Impact Research and Measurement Pvt Ltd, Co-Chair APAC Chapter
Register here: https://attendee.gotowebinar.com/register/2182095569062114306
After registering, you will receive a confirmation email containing information about joining the webinar.
9:00am Singapore
As part of Grayling’s month-long look at measurement and evaluation issues facing clients and agencies, the agency’s Loretta Ahmed (CEO, Middle East and Africa) and Stephanie Stamatakou (CEO, Asia Pacific) look to the future, at some of the tools and technologies that will transform our ability to use analytics to inform communication strategies.
8:15am - 10:00am GMT +1
Event produced by: Kommunikasjonsforeningen, Quantum PR Measurement, BI Centre for Corporate Communication and Iteo.
Many of the methods used by the communications industry to measure and evaluate their work are no longer sufficient. To be effective, communication needs to be planned and measured in a more integrated way, and we must show how our work effects organizational goals.
This breakfast meeting will provide good advice on how to measurement to demonstrate the value of communication, how to measure and evaluate through the entire value chain and how you can become a measurement Jedi.
BI Norwegian Business School, Nydalsveien 37, 0484 Oslo
Svein Inge Leirgulen, Central Board Member of Kommunikasjonsforeningen and Director of Comunications in Tekna. Jesper Andersen, CEO and Strategic Advisor of Quantum PR Measurement. Alexander Buhmann, Assistant Professor of BI Department of Communication and Culture, and Co Director of BI Centre for Corporate Communication.
9:00am - 12:30pm
Event produced by: PRCA SEA in association with AMEC
The emphasis of this special Measurement Month conference will be to showcase ideas and thinking from PRCA SEA and AMEC members to make measurement matter within a PR consultancy or in-house team.
TBC, Singapore
Francis Ingham, Director General, PRCA, Chief Executive, ICCO Emma Jenkins MPRCA, SVP, LEWIS Serina Tan, General Manager, Allison+Partners Mazen Nahawi, CEO, CARMA Eva Sogbanmu, Director of External Communications, JLL Karen Chang, Senior Communications Manager Asia Pacific Accor Hotels Prashant Saxena, Head of Insights, Isentia Julian Chow MPRCA, Head of Digital, Text 100
Register here or contact Tara Munis, General Manager, PRCA SEA tara.munis@prca.seasia.global
9:30am - 11:30am UTC+12:00
Auckland, NZ
Ngaire Crawford, Head of Insights NZ at Isentia Panel guests TBC
Grayling’s Danica Ross (chief client officer), and Jon Meakin (global head of strategic services, and AMEC board director) will discuss the top challenges facing in-house comms professionals when it comes to demonstrating ROI to the higher-ups, and what they should be looking for from their agency partners.
Danica Ross, chief client officer, Grayling US Jon Meakin, global head of strategic services, Grayling global
5:00pm - 8:30pm CET
Event produced by: Publistat
An inspiration meeting on The Future of Accountability on Tuesday November 27 from 5:00 pm to 8:30 pm with Claire Pimm from the Cabinet Office of the GCS (British RVD) as keynote speaker.
The meeting includes a rooftop dinner and an informal Pub meeting with a live discussion about the current status of accountability in the Netherlands and where to go for the future. André Manning, the director of Logeion and former communications Director of Philips, will moderate.
Claire Pimm from the United Kingdom will be keynote speaker. As Deputy Director Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications, Claire is responsible for the rollout of the UK Government Communication Plan with which the British government is at the forefront of planning and evaluation of communication.
Claire Pimm, Deputy Director Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications André Manning, Logeion Director and former Director Communications Philips
Send an email to info@publistat.nl
6:30pm - 8:30pm GMT
Event produced by: FleishmanHillard Fishburn
The AMEC Young Leaders Group would like to welcome young measurement and PR professionals to a Q&A and networking event for Measurement Month. Discussion will focus on overcoming perceived barriers to measurement, both in-house and with clients.
Ben Levine, Director of Research, Analytics and Measurement, FleishmanHillard Allison Spray, Director of Data and Insights, Hill + Knowlton Strategies Barry Leggetter, CEO, AMEC More speakers TBC
9:00am GMT+1
Bettina Gneisz-Al-Ani (Professor at a University of Applied Sciences, Strategy and Communication Petra Haller (APA) Bettina Schürr (AMA)
Keynote: Stefan Schiel, marketmind
https://eventmaker.at/apa-defacto/kalt_erwischt_oder_genial_genuetzt_krisenkommunikation_im_360-check/anmeldung.html
3:00pm - 4:00pm India time
Event produced by: Impact Research & Measurement Pvt. Ltd. India
The session was conducted for the students of The School of Communications and Reputation (SCoRe) which is a premier institute dedicated to the development of education & research in reputation management. It is also the only institute endorsed by The Public Relations Consultants Association of India (PRCAI) – A group of India’s top PR firms. Located in India’s financial capital Mumbai, & emerging corporate hub Gurugram, SCoRe offers a full time, Post Graduate Programme in Public Relations, with specialisations in Corporate Communications and Political Communications.
The session was conducted virtually using video conferencing.
Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd.
Private event, only for students of SCORE
9:00am - 10:30am GMT
Event produced by: Department for Exiting the European Union (DExEU)
Find out how the Department for Exiting the European Union (DExEU) evaluate engagement amongst key influencers and other audiences. The session will cover using the GCS Evaluation model 2.0, collating insight across government, global media/social media monitoring and analysis, and weekly/ad hoc dashboards.
Neil Wholey, Head of Insight and Evaluation, DExEU Michael O’Connor, Insight and Evaluation Officer, DExEU Simon Ware, Insight and Evaluation Officer, DExEU
GCS members only. Register here
Melbourne, VIC (Australia)
Khali Sakkas, Chief Insights Officer at Isentia Kylie Lewis, Founder at Of Kin Panel guests TBC
10:30am - 12:30pm US Eastern Time
Event produced by: The World Bank
Learn how to measure the impact of communications and focus on outcomes rather than outputs.
Through examples and industry best practices facilitators José De Buerba and Margaret Allen will present a measurement framework and introduce the new Guidebook for Measuring and Evaluating Communications at the World Bank.
José de Buerba, Sr. Communications Officer – Head of Business Intelligence Margaret Allen, Communications Officer – Social Media Impact Evaluation
Internal event
5:45pm
Sponsored by AMEC North American Chapter Members: Talkwalker, Ketchum and Coverage Book.
On November 29th, please join us in celebrating a wonderful month of Communications measurement, data and analytics with some AMEC North American Chapter members.
We will provide highlights from some of key events from the past month.
AMEC chapter members will be present to help answer questions and widen your networking circle, and we will leave you with some educational takeaways that will hopefully support your next steps on your Measurement/ Analytics journey!
Chapter members from all types of organizations- agencies, in-house, analytics and monitoring vendors- will be present, including our AMEC North American Chapter Chair.
If you have questions, want to meet new people, or simply want to raise a glass to another fantastic Measurement Month, please join us!
The fun starts at 5:45 at a WeWork space at 205 E 42nd St, New York, NY 10017 on the 19thfloor.
Drinks and some light appetizers will be provided.
WeWork space at 205 E 42nd St, New York, NY 10017 on the 19thfloor.
Space is limited, so please register today! https://talkwalker.typeform.com/to/rSdZRZ
Event produced by: New resource coming from ISBA working with the Engine Group.
A comprehensive new look communications industry guide on KPIs and measurement will be digitally published in AMEC Measurement Month.
The guide is being produced by ISBA, the voice of British Advertisers working with the Engine Group.
AMEC, the PRCA and PRWeek UK are all endorsing the Guide.
The guide is designed to show current industry best practice regarding measurement; help communication professionals set briefs and KPIs; and provide a framework to appropriately assess how effective your agency / campaign has been.
More details about the Guide’s publication will be available soon.
8:30am - 5:45pm GMT
Event produced by: Social Intelligence World
Social Intelligence World is a one-day event dedicate to everything social data and insights.
On the 30th of November 2018, join 200 social intelligence professionals to learn, network and explore what best practice looks like in the analysis and implementation of social data in business.
Whether you analyse, interpret, utilise or build the tools of social data our one day event is for you. We’ve brought industry leaders, breakthrough thinkers and the experts behind social intelligence for a packed schedule of inspiring talks.
Our focus for 2018 is Humanising Data – get ready for a of inspiration and thought provoking insights you can take back to the office and apply straight away.
The Crystal, London
Fernanda Gurgel, Social Intelligence Director [EMEAM], Diageo Derek Lumb, Global Social Media Lead, E.ON~ Ellie Osborne, Research Director Social Intelligence Join the Dots Kelly McKnight, Head of Culture and Trends, Join the Dots Hollie Lubbock, Interaction Design Lead, Fjord Fran Cassidy, CEO, The Cassidy Partnership Jake Dubbins, Co-Chair, The Conscious Advertising Network Preriit Souda, Data Scientist, PSA Jackie, CEO, Convosphere Ben Fenton, Research Director, 1000 Heads Tamar Riley, Head of Growth Marketing, Refinery29 And, more to be confirmed.
Register online at https://socialintelligenceworld.com/get-tickets/
6:00pm - 8:30pm BST
Event produced by: PR MOMENT Events and TrendKite
Hear experts discuss how Digital PR has changed the measurement landscape for communicators
Due to high demand, we have to limit the number of tickets to three per organisation.
The Forest Room, The Hospital Club, London
Ben Smith, Founder, PRmoment Tom Buttle, Managing Director, Chameleon Gerard McNamara, VP, EMEA, Trendkite Laura Price, Director of Digital Communications, Centrica
https://www.prmoment.com/events/the-rise-of-earned-media-in-the-face-of-the-diminishing-returns-of-advertis
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