Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

Embracing the transformative power of AI

Embracing the transformative power of AI In this edition of…

A Practical Guide to Trustworthy AI for Social & Media Monitoring

As exciting as recent developments in AI have been, it’s no…
AMEC

AMEC Innovation Series: LLM as a Foundation: What it Takes to Tailor and Fine-tune Models

Artificial intelligence (AI) has undeniably revolutionised the…

2023 AMEC Awards early bird and final entry deadlines extension

AMEC Awards deadline extension, in response to feedback…

New AMEC Paper Released “Setting the agency agenda in measurement and evaluation”

Members of the AMEC Public Relations Agency Working Group have…
Julia Petryk, Head of PR, MacPaw, Co-founder of Ukrainian PR Army,Ukrainian PR Army, MacPaw_Speaker_2023 AMEC Global Summit on Measuerment and Evaluation

Ukraine wartime comms: the impact of comms when dealing with the worst crisis

The closing session of the 2023 AMEC Global Summit on Measurement…

AMEC announces a Scholarship for Academic Research in Evaluation

The International Association for Measurement and Evaluation…

2023 Asia Pacific Market Insights paper

The AMEC APAC Chapter led by Co-Chairs: Deb Camden, Founder,…
Topic analysis with classification models and its use with generative AI_AMEC_The Innovation Hub Series_Hanz Saenz Gomez_Technological Development and Innovation Manager_buho Media

Topic analysis with classification models and its use with generative AI

by Hanz Saenz Gomez, Technological Development and Innovation…

2023 AMEC Communication Effectiveness Awards

2023 Call For Entries Now Open The AMEC Global Communication…
Register interest 2024 summit sofia

2024 AMEC Global Summit on Measurement Announced

AMEC is delighted to confirm the 2024 location for the in-person…
AMEC Roundtable Discussion for AMEC Members_Twitter access

Roundtable Discussion for AMEC Members

We invite AMEC Members to participate in a roundtable discussion…
The Innovation Hub Series_AMEC Insights blog

Innovation Hub Series: AMEC presents

Innovation Hub Series presented by AMEC will see a succession…
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation: an introduction_Konstantinos Karakostas_Director of Machine Learning_Commetric

Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation: an introduction

by Konstantinos Karakostas, PhD - Director of Machine Learning,…