Date/Time Date(s) - 15/06/20222:00 pm - 3:00 pm Categories In March 2022, Google announced it would be “sunsetting” Universal Analytics (AKA Google Analytics 3) in July 2023. Next year will see the end of the road for the version everyone has been using for over a decade. It is being replaced by Google Analytics 4. This is an entirely new measurement framework and platform. It involves brand new metrics, a completely overhauled reporting and analysis approach – and a more complex set up procedure in order to get the most from the tool. Rather than a “migration” from the previous version, in many ways it is a case of starting from scratch. This webinar hosted by Andrew Bruce Smith will explain the things to consider when setting up and integrating Google Analytics 4 into your ongoing PR measurement and evaluation approach.