{"id":197962,"date":"2020-11-19T09:17:38","date_gmt":"2020-11-19T09:17:38","guid":{"rendered":"https:\/\/amecorg.com\/?page_id=197962"},"modified":"2020-11-19T09:40:28","modified_gmt":"2020-11-19T09:40:28","slug":"barcelona-principles-3","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/bg\/barcelona-principles-3\/","title":{"rendered":"\u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0441\u043a\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 3.0"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd\">\n.flex_column.av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1rfz10x-b37c898b05057a9faecf9faf1016e7fd av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-khc2hvz9-587c51ea1a821c3d8934bd63aaf4f183 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>\u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 3.0 \u0431\u044f\u0445\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u043f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u043d\u0430\u0442\u0430 \u0441\u0440\u0435\u0449\u0430 \u043d\u0430 \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u0442\u0430 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0437\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u0438 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435 (AMEC) \u043e\u0442 \u0411\u0435\u043d \u041b\u0438\u0432\u0430\u0439\u043d, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440 \u0432 TRUE Global Intelligence \u0438 \u0447\u043b\u0435\u043d \u043d\u0430 \u0411\u043e\u0440\u0434\u0430 \u043d\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 AMEC.<\/strong><\/p>\n<p>\u0415\u0432\u043e\u043b\u044e\u0446\u0438\u044f\u0442\u0430 \u043f\u0440\u0435\u0437 2020 \u0433\u043e\u0434\u0438\u043d\u0430 \u043d\u0430 \u0441\u043f\u0435\u0447\u0435\u043b\u0438\u043b\u0438\u0442\u0435 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435 \u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0441\u043a\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u0446\u0435\u043b\u0438 \u0434\u0430 \u0437\u0430\u0441\u0438\u043b\u0438 \u0444\u043e\u043a\u0443\u0441\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0432\u044a\u0440\u0445\u0443 \u0442\u0440\u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u0430: \u043f\u0440\u0438\u043e\u0431\u0449\u0430\u0432\u0430\u043d\u0435, \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0442\u0435\u0442.<br \/>\n\u0418\u0437\u043c\u0438\u043d\u0430\u0445\u0430 \u0434\u0435\u0441\u0435\u0442 \u0433\u043e\u0434\u0438\u043d\u0438 \u043e\u0442\u043a\u0430\u043a\u0442\u043e \u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u0437\u0430 \u043f\u044a\u0440\u0432\u0438 \u043f\u044a\u0442 \u043e\u0431\u0435\u0434\u0438\u043d\u0438\u0445\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u043f\u043e \u0432\u044a\u043f\u0440\u043e\u0441\u0438\u0442\u0435 \u043d\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430, \u0438 \u043f\u0435\u0442 \u0433\u043e\u0434\u0438\u043d\u0438 \u043e\u0442 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u043e\u0442\u043e \u0438\u043c \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435. \u041f\u0440\u0435\u0437 \u0442\u043e\u0432\u0430 \u0432\u0440\u0435\u043c\u0435 \u043d\u0430\u0441\u0442\u044a\u043f\u0438\u0445\u0430 \u0433\u043e\u043b\u0435\u043c\u0438 \u043f\u0440\u043e\u043c\u0435\u043d\u0438 \u0432 \u0431\u044a\u0440\u0437\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0449\u0438\u044f \u0441\u0435 \u0441\u0432\u044f\u0442 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f.<\/p>\n<p>\u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 3.0 \u0441\u0430 \u043e\u0442\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u0442\u043e\u0432\u0430, \u0447\u0435 \u043e\u0431\u0438\u0447\u0430\u0439\u043d\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043e\u0442 2010 \u0433. \u2013 \u0438 \u0434\u043e\u0440\u0438 \u043e\u0442 2015 \u0433. \u2013 \u0432\u0435\u0447\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0430 \u043e\u0441\u0442\u0430\u0440\u0435\u043b\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u043e\u0441\u043d\u043e\u0432\u043e\u043f\u043e\u043b\u0430\u0433\u0430\u0449\u0438\u0442\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438 \u043f\u0440\u0435\u0437 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 2-3 \u0433\u043e\u0434\u0438\u043d\u0438. \u041d\u0435\u0449\u043e \u043f\u043e\u0432\u0435\u0447\u0435, \u043d\u043e\u0432\u0438\u0442\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u0446\u0435\u043b\u044f\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u043f\u043e\u043b\u0435\u0437\u043d\u0438 \u0437\u0430 \u043f\u043e-\u0448\u0438\u0440\u043e\u043a \u0438 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0435\u043d \u043a\u0440\u044a\u0433 \u043e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0434\u043b\u044a\u0436\u043d\u043e\u0441\u0442\u0438, \u0437\u0430 \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0430\u0442 \u0447\u0435 \u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0432 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u0441\u0430 \u0435\u0434\u043d\u0430\u043a\u0432\u043e \u0432\u0430\u0436\u043d\u0438 \u0437\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435 \u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u0435\u043d\u0438\u044f \u0438 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u0435\u043d\u0438\u044f \u0441\u0435\u043a\u0442\u043e\u0440, \u0431\u043b\u0430\u0433\u043e\u0442\u0432\u043e\u0440\u0438\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u043d\u0435\u0441\u0442\u043e\u043f\u0430\u043d\u0441\u043a\u0438\u0442\u0435 \u0434\u0440\u0443\u0436\u0435\u0441\u0442\u0432\u0430.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khc2s275-a9af303ecab13f7eecad18d5e084abda\">\n#top .hr.hr-invisible.av-khc2s275-a9af303ecab13f7eecad18d5e084abda{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khc2s275-a9af303ecab13f7eecad18d5e084abda hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Barcelona Principles 3.0: an explanation<\/strong><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>1. \u041f\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u0446\u0435\u043b\u0438 \u0435 \u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0437\u0430 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435, \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u0438 \u043e\u0446\u0435\u043d\u043a\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u0442\u0430.<\/strong><\/p>\n<p>\u041e\u0441\u043d\u043e\u0432\u043e\u043f\u043e\u043b\u0430\u0433\u0430\u0449\u0438\u044f\u0442 \u043f\u0440\u0438\u043d\u0446\u0438\u043f \u043d\u0430 SMART (specific, measurable, actionable, relevant, and time-bound: \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0438, \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0438, \u043f\u0440\u0438\u043b\u043e\u0436\u0438\u043c\u0438, \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438 \u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438 \u0432\u044a\u0432 \u0432\u0440\u0435\u043c\u0435\u0442\u043e) \u0446\u0435\u043b\u0438\u0442\u0435, \u043a\u0430\u0442\u043e \u043e\u0441\u043d\u043e\u0432\u0430 \u0437\u0430 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435, \u0432\u0435\u0447\u0435 \u0435 \u0438\u0437\u0432\u0435\u0434\u0435\u043d \u043a\u0430\u0442\u043e \u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0430. \u0422\u043e\u0437\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f \u0438\u0437\u0434\u0438\u0433\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u043a\u0430\u0442\u043e \u043a\u043b\u044e\u0447\u043e\u0432 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0430 \u043d\u0430 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435, \u043a\u0430\u0442\u043e \u0437\u0430\u043b\u0430\u0433\u0430 \u0446\u0435\u043b\u0435\u0432\u0438\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0438\u0433\u0430\u043d\u0435\u0442\u043e \u0438\u043c \u0449\u0435 \u0431\u044a\u0434\u0435 \u043e\u0446\u0435\u043d\u044f\u0432\u0430\u043d\u043e.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>2. \u0418\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u0442 \u0438\u0437\u0445\u043e\u0434\u043d\u0438\u0442\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u043e\u0442\u043e \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/strong><\/p>\n<p>\u041f\u0440\u0435\u0434\u0445\u043e\u0434\u043d\u0438\u0442\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 \u041f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0442\u0435 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u0447\u0432\u0430\u0445\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435, \u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u0435\u0431\u0440\u043e\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0438\u0437\u0445\u043e\u0434\u043d\u0438\u0442\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438. \u0410\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438\u0442\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u043d\u0430\u0434\u0433\u0440\u0430\u0436\u0434\u0430\u0442 \u043d\u0430\u0434 \u0442\u043e\u0432\u0430, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043e\u0442\u0447\u0435\u0442\u0435 \u0434\u044a\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0442\u043e \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f. \u0421\u043f\u043e\u0440\u0435\u0434 \u0411\u0435\u043d \u041b\u0438\u0432\u0430\u0439\u043d, \u0442\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u0434\u0430 \u043c\u0438\u0441\u043b\u0438\u043c \u0437\u0430 \u201e\u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435, \u0432\u044a\u0440\u0445\u0443 \u043a\u043e\u0438\u0442\u043e \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0430\u043c\u0435, \u0438 \u043f\u0440\u043e\u043c\u044f\u043d\u0430\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u0431\u0438\u0445\u043c\u0435 \u0438\u0441\u043a\u0430\u043b\u0438 \u0434\u0430 \u0432\u0438\u0434\u0438\u043c \u0447\u0440\u0435\u0437 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438\u201c.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>3. \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u0438 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d\u0438 \u0441\u043f\u0440\u044f\u043c\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438, \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430.<\/strong><\/p>\n<p>\u041f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0438\u044f\u0442 \u0444\u043e\u043a\u0443\u0441 \u043d\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0442\u0435 \u0431\u0435\u0448\u0435 \u0432\u044a\u0440\u0445\u0443 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438. \u0410\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u0437\u0430 2020 \u0433. \u0432\u0435\u0447\u0435 \u043f\u0440\u0438\u0435\u043c\u0430 \u043f\u043e-\u0446\u044f\u043b\u043e\u0441\u0442\u0435\u043d \u043f\u043e\u0433\u043b\u0435\u0434 \u0432\u044a\u0440\u0445\u0443 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u0430. \u0422\u0430\u043a\u0430 \u043c\u043e\u0434\u0435\u043b\u044a\u0442 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430 \u043f\u043e-\u0448\u0438\u0440\u043e\u043a \u043a\u0440\u044a\u0433 \u043e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438 \u0432 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441, \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u0441\u0430 \u043d\u0435\u043f\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0438 \u043a\u044a\u043c \u043f\u0435\u0447\u0430\u043b\u0431\u0430.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>4. \u0418\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0442 \u043a\u0430\u043a\u0442\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d, \u0442\u0430\u043a\u0430 \u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d \u0430\u043d\u0430\u043b\u0438\u0437.<\/strong><\/p>\n<p>\u201e\u0417\u0430 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043f\u044a\u043b\u043d\u043e\u0442\u043e \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430, \u043e\u0442 \u0440\u0435\u0448\u0430\u0432\u0430\u0449\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u043f\u044a\u043b\u043d\u0438\u044f \u043d\u0430\u0431\u043e\u0440 \u043e\u0442 \u043c\u0435\u0442\u043e\u0434\u0438 \u0437\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u0442\u0435\u0437\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u201c, \u043e\u0431\u043e\u0431\u0449\u0430\u0432\u0430 \u041b\u0438\u0432\u0430\u0439\u043d \u0438 \u043e\u043f\u0438\u0441\u0432\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u0442\u043e \u043d\u0430 \u0442\u043e\u0437\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f \u043a\u0430\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u0437\u0431\u0440\u043e\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430, \u0430 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435 \u043a\u0430\u043a \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u0430 \u0431\u0438\u043b\u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438, \u043e\u0441\u043c\u0438\u0441\u043b\u0435\u043d\u0438 \u0438 \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0438\u0440\u0430\u043d\u0438.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>5. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u044f\u0442 \u0435\u043a\u0432\u0438\u0432\u0430\u043b\u0435\u043d\u0442 (AVEs) \u043d\u0435 \u0435 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u0442\u0430<\/strong><\/p>\n<p>\u041f\u043e\u0441\u043b\u0430\u043d\u0438\u0435\u0442\u043e \u043e\u0441\u0442\u0430\u0432\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e \u0438 \u044f\u0441\u043d\u043e; \u201e\u041f\u0440\u043e\u0434\u044a\u043b\u0436\u0430\u0432\u0430\u043c\u0435 \u0434\u0430 \u0432\u044f\u0440\u0432\u0430\u043c\u0435, \u0447\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u044f\u0442 \u0435\u043a\u0432\u0438\u0432\u0430\u043b\u0435\u043d\u0442 (advertising value equivalent) \u043d\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430.\u201c \u0412\u0430\u0436\u043d\u043e \u0435 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043f\u043e-\u0431\u043e\u0433\u0430\u0442, \u043f\u043e-\u043d\u044e\u0430\u043d\u0441\u0438\u0440\u0430\u043d \u0438 \u043c\u043d\u043e\u0433\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d \u043f\u043e\u0434\u0445\u043e\u0434 \u0437\u0430 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>6. \u0426\u044f\u043b\u043e\u0441\u0442\u043d\u043e\u0442\u043e \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u0438 \u043e\u0446\u0435\u043d\u043a\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u0442\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d \u043a\u0430\u043d\u0430\u043b\u0438.<\/strong><\/p>\n<p>\u041d\u0430\u0448\u0438\u044f\u0442 \u043e\u0441\u043d\u043e\u0432\u043e\u043f\u043e\u043b\u0430\u0433\u0430\u0449 \u043f\u0440\u0438\u043d\u0446\u0438\u043f, \u0447\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438 \u043c\u043e\u0433\u0430\u0442 \u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0438, \u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u043e\u0447\u0435\u0432\u0438\u0434\u0435\u043d \u0434\u043d\u0435\u0441. \u0412\u0435\u0440\u0441\u0438\u044f\u0442\u0430 \u043d\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0442\u0435 \u043e\u0442 2020 \u0433. \u043e\u0442\u0440\u0430\u0437\u044f\u0432\u0430 \u043e\u0433\u0440\u043e\u043c\u043d\u0430\u0442\u0430 \u043f\u0440\u043e\u043c\u044f\u043d\u0430 \u0432 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u0442\u0430\u043a\u0430 \u0447\u0435 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0438 \u0438 \u043e\u0446\u0435\u043d\u044f\u0432\u0430\u043d\u0438 \u0435\u0434\u043d\u0430\u043a\u0432\u043e. \u0420\u0430\u043c\u043a\u0430\u0442\u0430 \u0437\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 AMEC \u0434\u0430\u0432\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u044f\u0441\u043d\u043e\u0442\u0430 \u0437\u0430 \u0441\u043f\u0435\u0447\u0435\u043b\u0435\u043d\u0438\u0442\u0435, \u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430\u043d\u0438\u0442\u0435, \u0441\u043f\u043e\u0434\u0435\u043b\u044f\u043d\u0438\u0442\u0435 \u0438 \u043f\u043b\u0430\u0442\u0435\u043d\u0438\u0442\u0435 \u043a\u0430\u043d\u0430\u043b\u0438 (earned, owned, shared, paid), \u0437\u0430 \u0434\u0430 \u043e\u0441\u0438\u0433\u0443\u0440\u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e\u0441\u0442 \u0432 \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u043a\u044a\u043c \u043e\u0431\u0449\u0430\u0442\u0430 \u0446\u0435\u043b.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-khc2j420-44cdd1dd23891ac49e21fe772bc3cc0a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>7. \u0418\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u0442\u0430 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0442\u044a\u043f\u0432\u0430\u0442 \u043d\u0430 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0442\u0435\u0442 \u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442, \u043a\u043e\u0438\u0442\u043e \u0434\u0430 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0430\u0442 \u043d\u043e\u0432\u0438\u0442\u0435 \u043f\u043e\u0437\u043d\u0430\u043d\u0438\u044f \u0438 \u043f\u0440\u043e\u0437\u0440\u0435\u043d\u0438\u044f (insights).<\/strong><\/p>\n<p>\u0421\u043c\u0438\u0441\u043b\u0435\u043d\u043e\u0442\u043e, \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u0447\u0435\u0441\u0442\u043d\u043e\u0441\u0442 \u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438 \u043d\u0430 \u0437\u0430\u0447\u0438\u0442\u0430\u043d\u0435 \u043f\u043e\u0432\u0435\u0440\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u0438\u043c, \u0432 \u0443\u043d\u0438\u0441\u043e\u043d \u0441 \u043d\u043e\u0432\u0438\u0442\u0435 \u0440\u0435\u0433\u0443\u043b\u0430\u0446\u0438\u0438, \u043a\u0430\u0442\u043e GDPR, \u0441 \u043a\u043e\u0438\u0442\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0441\u044a\u043e\u0431\u0440\u0430\u0437\u044f\u0432\u0430\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438\u0442\u0435. \u0422\u043e\u0432\u0430 \u0435 \u0438 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u0435, \u0447\u0435 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0435 \u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435 \u0438 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u0430 \u0435 \u0438\u0437\u0432\u043b\u0438\u0447\u0430\u043d\u0435 \u043d\u0430 \u0438\u0437\u0432\u043e\u0434\u0438 \u043e\u0442 \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435 \u0438 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u043d\u0435 \u043d\u0430 \u043d\u0430\u0443\u0447\u0435\u043d\u043e\u0442\u043e \u043e\u0431\u0440\u0430\u0442\u043d\u043e \u0432 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435. \u0422\u0430\u043a\u0430 \u0441\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u0432\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0442\u0430 \u0434\u0430 \u0431\u044a\u0434\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0438 \u043e\u0442\u043d\u043e\u0441\u043d\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430, \u0432 \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u0438\u0437\u043f\u044a\u043b\u043d\u044f\u0432\u0430\u0442 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438\u0442\u0435, \u0438 \u0434\u0430 \u0441\u043c\u0435 \u043d\u0430\u044f\u0441\u043d\u043e \u0441 \u0432\u0441\u044f\u043a\u0430\u043a\u0432\u0438 \u043f\u0440\u0438\u0441\u0442\u0440\u0430\u0441\u0442\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0442 \u0432 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u043d\u0438\u0442\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438, \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0446\u0438\u0438.<\/p>\n<p>\u0411\u0430\u0440\u0441\u0435\u043b\u043d\u043e\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 3.0 \u0441\u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043e\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u0435\u043a\u0438\u043f\u043d\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u043f\u043e \u0446\u0435\u043b\u0438\u044f \u0441\u0432\u044f\u0442. \u0422\u0435 \u0441\u0430 \u0441\u0435 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0430\u043b\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0438\u043c\u0438 \u0437\u0430 \u0441\u0444\u0435\u0440\u0430\u0442\u0430, \u0432 \u043a\u043e\u044f\u0442\u043e \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0438 \u0432\u0441\u0438\u0447\u043a\u0438 \u043d\u0435\u0439\u043d\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u0441\u0435\u0433\u0430 \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u0438 \u0449\u0435 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442 \u043f\u0440\u0435\u0437 \u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0438\u0442\u0435 \u0433\u043e\u0434\u0438\u043d\u0438.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43\">\n.flex_column.av-b0mdq41-ae1cbbdc438e53c4fc8a3d6bff589f43{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column 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href=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-614x1024.jpg\" data-srcset=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-614x1024.jpg 614w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-180x300.jpg 180w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-768x1281.jpg 768w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-921x1536.jpg 921w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-1228x2048.jpg 1228w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-900x1500.jpg 900w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-423x705.jpg 423w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-120x200.jpg 120w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-scaled.jpg 1535w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" class='avia_image '  aria-label='Barcelona Principles Infographic 3-0'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-197663 avia-img-lazy-loading-not-197663 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-scaled.jpg\" alt='Barcelona Principles Infographic 3-0' title='Barcelona Principles Infographic 3-0'  height=\"2560\" width=\"1535\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-scaled.jpg 1535w, https:\/\/amec.blazedev.co.uk\/wp-content\/uploads\/2020\/11\/Barcelona-Principles-Infographic-3-0-180x300.jpg 180w, 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